Connect with us

Interviews

Maxim Slobodyanyuk on Euro 2024: Innovative Atlaslive’s Sportsbook for Operators’ Success in iGaming

Published

on

maxim-slobodyanyuk-on-euro-2024:-innovative-atlaslive’s-sportsbook-for-operators’-success-in-igaming
Reading Time: 4 minutes

 

As we draw closer to the start of Euro 2024 on June 14, the sporting community buzzes with anticipation, along with operators in the iGaming industry and their eager sports bettors. Today, we’re interviewing a particularly fascinating figure, Maxim Slobodyanyuk, whose company has developed one of the world’s most innovative and adaptable Sportsbook. We’ll hear firsthand about football innovations and the unique possibilities that modern technology brings to the field.

Maxim Slobodyanyuk, Chief Executive Officer at Atlaslive, a dynamic iGaming platform, will share his insights and expert thoughts on the eve of the highly awaited Euro 2024. He will discuss the innovations in football for modern operators and the incredible opportunities for iGaming businesses, thanks to the integration of Atlaslive’s powerful Sportsbook Platform.

Maxim, Euro 2024 approaches, which begins on June 14th, the excitement around football betting is becoming palpable. Could you please share how Atlaslive’s innovative sportsbook is setting up to enhance the betting experience for this major event?

As Euro 2024 nears, starting on June 14, the anticipation in the world of football betting is indeed palpable. At Atlaslive, our in-house developed Sportsbook is designed to significantly enhance the betting experience for this major event. We’re prepared to handle peak loads effortlessly, thanks to our robust Platform that boasts a 99.9% uptime. This reliability means that our players can place their bets almost continuously, without the risk of losing access during critical moments.

Moreover, our Platform offers tools for objective and highly professional betting management, ensuring accurate and timely results. We understand that our partners may have unique needs, and we are equipped to develop and integrate new, exclusive modules swiftly, tailored to their specific business requirements. All these capabilities give us a significant competitive edge in both existing and new markets.

 

Maxim, what do you think about expanding promotional activities to include a variety of sports beyond just football? Could you explain how operators can benefit from this approach and what impact it has on their success?

Expanding promotions to include a wider range of sports is definitely a smart move for any iGaming operator. While football typically holds the top spot in betting, other sports have a lot to offer too. When we spread out our efforts to include these other sports, we reach more markets and make the most of different sports seasons.

Let’s take a simple example. Say an operator focuses only on football and runs a big ad for a Premier League game. This might bring in a lot of bets at first, but it also makes the business really depend on how that game goes. If the game doesn’t turn out well, the operator could lose a lot of money.

That’s why at Atlaslive, we offerl operators to think wider. Our Platform supports this strategy by providing detailed business analytics, helping our partners identify the most lucrative opportunities, and tailor their promotions to maximize returns across different sports and seasons. So they can make smarter choices and do better in the long run.

 

As the trend of online casinos offering sports betting continues to grow, could you tell us more about the advantages for operators in integrating a sportsbook into their platform? Please, share any unique features or innovations that set Atlaslive’s sportsbook apart.

Certainly, launching a sportsbook before major events like UEFA Euro 2024 is a proven strategy. There are plenty of other events that also draw attention. But what really matters is how the operator plans to move forward.

As the trend for online casinos to include sports betting grows, it’s clear there are big advantages for operators who integrate a sportsbook into their platform. People’s habits are changing, most of them are not just spinning slots in the casino lobby for hours anymore. They want more engaging, live experiences tied to real-world events. A sportsbook, especially one with a variety of betting options, really taps into this desire for more dynamic entertainment.

Our Sportsbook at Atlaslive is designed to boost engagement and conversions — our current partners have seen increases of over 30% in these areas. This is thanks to the unique features and special gamification techniques we’ve built into our Platform.

Sure, an online casino can succeed on its own. For example, in Europe, online casinos have generated billions in revenue without sports betting. But think about how much more successful they could be if they added sports betting. Sports events naturally draw a lot of attention and excitement, which makes them easier to promote than casino games alone. Plus, sports betting is often more socially accepted, which helps attract and retain players.

What sets our Sportsbook apart? It’s developed in-house with a focus on user-friendliness. We make it easy for players to find and bet on exciting events, which keeps them coming back. We’re also continuously enhancing our Platform to ensure it’s lightning-fast, intuitive, and equipped with the latest in real-time risk management and anti-fraud technology. It’s designed to scale and adapt to multiple markets as needed.

I’m sure casino operators who offer both slots and sports betting will always maintain a strategic advantage in attracting and retaining players.

 

You mentioned Atlaslive’s strategy includes growing with partners and adapting to different market conditions. How does this help improve your sportsbook’s performance and reliability for operators in new markets?

Yes, really, our strategy at Atlaslive is all about growing alongside our partners and adapting to diverse market conditions. This approach greatly enhances the performance and reliability of our Sportsbook, especially in new markets. By understanding and adjusting to local needs, we keep our Platform robust and highly relevant to specific regional demands.

Each market has its unique challenges, from regulatory requirements to player preferences. Our ability to swiftly adapt allows us to offer solutions that are both flexible and compliant, which is crucial for maintaining smooth operations and securing trust among operators.

At the same time, our ongoing commitment to refining our technology means that we can handle the demands of various markets without sacrificing speed or functionality. This ensures that our partners can offer their customers a reliable and engaging betting experience, no matter where they are.

 

How do you see the future of sports betting, what new technologies and trends do you consider pivotal for boosting the overall betting experience?

Sports betting is all about staying current with technology. At Atlaslive, we’re really pushing the limits with live and mobile betting. That’s why we continue to optimize our Platform for mobile use, making sure that our users have a seamless, fast, and reliable experience.

According to our current statistics, over 90% of users are now betting through mobile devices, and this trend continues to grow. People find it easier to bet on the go, which is why we’re heavily focused on improving our mobile betting apps.

eSports, virtual reality, data analytics, and AI are reshaping how fans interact with sports betting. These technologies make betting more exciting and more responsive to the real-time actions sports fans love. We’re seeing a strong preference for live betting because it lets bettors engage with the game as it happens, adding an extra thrill to every match.

The post Maxim Slobodyanyuk on Euro 2024: Innovative Atlaslive’s Sportsbook for Operators’ Success in iGaming appeared first on European Gaming Industry News.

Interviews

Scaling innovation through the launch of Tequity Publishing

Published

on

scaling-innovation-through-the-launch-of-tequity-publishing

Following the announcement of its new publishing vertical and the successful debut of Royal Drop, we sat down with Tanja Bergman, Head of Growth RGS at Tequity, to discuss how this new arm is set to dismantle technical barriers for ambitious studios and why scalability is the new frontier for the ‘Burst Games’ genre.

 

Tequity has just officially launched its Publishing vertical. What was the primary catalyst behind this move?

The industry is currently in a fascinating place. There is no shortage of creative talent among studios, but there is a massive technical bottleneck. We have seen so many ambitious studios with incredible concepts – especially those moving beyond traditional slots – who have been getting bogged down in terms of getting those concepts out into the marketplace.

The catalyst for Tequity Publishing was simple. We wanted to break down those technical barriers. By handling the infrastructure, distribution, and compliance frameworks, we allow studios to do what they do best, which is build outstanding games. It’s about speed-to-market without compromising on the quality or the vision of their content.

The launch coincides with the release of Royal Drop. How does this game, and the partnership with Mirror Image Gaming and The Fortune Engine, showcase what Tequity Publishing is all about?

Royal Drop is the perfect proof of concept. It’s a collaboration that highlights three important pillars of modern game delivery. You have Mirror Image Gaming bringing that fresh, video-game-influenced Burst Games energy, The Fortune Engine provide the math tools and templates, and Tequity Publishing offers the global scale and distribution pathway.

It shows that when you remove operational friction, you can create a game-first experience that appeals to a new generation of players who want something more interactive than a standard 5×3 reel.

Tequity Publishing offers two models: RGSaaS and RGS-to-RGS. Can you walk us through the strategic benefits of each?

Flexibility is key, because no two studios are at the same stage of their journey. The RGSaaS model is our full-service offering. It’s designed for studios that want to focus 100% on the creative side. We provide the entire infrastructure and publishing framework and it is essentially a business-in-a-box for game creators.

The RGS-to-RGS model is a more streamlined, tech-first approach for studios that already have their own RGS but lack the distribution muscle. It allows them to plug into our growing operator and aggregator network instantly. Both models are built on the same philosophy: helping studios reach parts of the market they otherwise couldn’t access on their own.

You mentioned reaching new generations of players. How does this vertical specifically empower studios to innovate in ways they couldn’t before?

When a studio is concerned about how they are going to integrate with a multitude of different operators or how to navigate complex jurisdictional requirements, they tend to play it safe. They stick to what they know.

By taking that weight off their shoulders, we give them the opportunity to be brave. Studios like Mirror Image Gaming are pushing the boundaries of modern iGaming, taking influences from the video game world. This is exactly what the new generation of players is looking for. We provide the scalability so that these niche, innovative ideas can achieve mass-market impact.

It’s been a busy period for Tequity, following the success of your Originals series and the iBankroll partnership. How does the Publishing vertical fit into the broader Tequity roadmap for 2026?

It’s all part of becoming the ultimate technology partner for the gaming industry. Whether it’s our streamer-friendly Originals or our Bankroll-as-a-Service offering, the goal is to provide scalable, customisable solutions. Tequity Publishing is the natural evolution of that mission. We aren’t only providing the tools anymore, but also the pathway to the player. Looking ahead, you can expect a series of further launches through our three-way collaborations. We’re proving that the barrier to entry for innovation has never been lower.

Finally, for studios looking to scale quickly, what is your main message to them?

Don’t let technical noise drown out your creative signal. If you have a game concept that breaks the mould, you shouldn’t have to spend years building the distribution architecture to get it seen. That’s what we’re here for. We want to help you launch at a speed and scale that matches your ambition, so that you can make a significant splash in the industry.

The post Scaling innovation through the launch of Tequity Publishing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

BetMGM

Breaking America with BetMGM

Published

on

breaking-america-with-betmgm

We speak to Charles Mott, CEO & Co-Founder at S Gaming, about the provider’s move into the US market with BetMGM and why more casual gameplay hits the mark with players stateside

 

Congratulations on your deal with BetMGM in the USA. Why is this such a milestone market launch for S Gaming?

The deal with BetMGM marks our hotly-anticipated launch in the US market, and sees our games go live to players in core regulated states such as New Jersey, Pennsylvania, West Virginia and Michigan. We see huge potential for our content in the North American market, and to make our debut with such a high-calibre operator is a testament to this. The US is still just finding its feet as a regulated online casino market, and our games, with their focus on sustainability and high entertainment, are the perfect fit for audiences who are used to land-based slots and are increasingly moving online. They are simple, easy to understand and play, and ultimately deliver tons of fun over longer playing sessions – just like the slot machines found on the floors of casinos in Las Vegas and beyond.

 

Just how important was it to go live with a tier-one operator like BetMGM? And how will the deal allow you to quickly build momentum in the US?

It’s mission critical. Going live with BetMGM allows us to build immediate trust with players, tap into a large and loyal playerbase, and simultaneously enter multiple regulated iCasino states at the same time. Now that we are up and running with BetMGM, we are turning our attention to striking partnerships with other operators active in the market. It’s pretty much the same blueprint that we’ve followed in our home market of the UK where we are now live with all but a handful of brands – something we have been able to achieve in a little over two years. We know the US is a slightly different market, but we are confident in our approach to game development and, as we gather more data on how US players interact with our games, will use this feedback loop to guide our product roadmap going forwards so that each title is better than the last and more suited to the preferences of US players.

 

You mentioned that your games are aimed at more casual players. How does this align with the preferences of US consumers?

If you walk onto the gaming floor of any Las Vegas casino, you’ll see row after row of slot machines. Increasingly, these machines are designed to keep players entertained for longer through gripping gameplay and regular wins. A lot of online slot content delivers high risk/high reward gameplay, where players can quickly clear through their balance as they hunt down big wins – wins that don’t land all that often. In a market where operators care deeply about retention and lifetime value, games that keep players spinning for longer really matter. Our approach to producing sustainable, fun games for players in the UK and Europe has allowed us to not only stand out but to engage players at scale, and we are confident players in the US, especially those who enjoy land-based slotting, will also be drawn to them at scale.

 

Has launching in the US been a major undertaking for S Gaming, or did it prove to be plain sailing for the most part?

When planning our move into the US market we identified two routes. We have our own remote game server, so we could build on that, secure licences in each state we wanted to enter, and then deploy our content directly with operators. The other option would be to work with a third-party RGS provider that already has the licences and integrations we needed. While the first option might sound like the best, in reality, especially for a smaller studio, the cost of and resources required for securing individual state licences can be prohibitive. So instead, we joined forces with Gaming Realms as they have the cutting-edge RGS and licences (in both the US and Europe) we were looking for. This means we simply need to build a US version of each game on the Gaming Realms RGS and can then deploy content with the wide range of operator partners they are connected with in regulated iCasino states across the US.

 

Tell us more about the initial run of games you’ve launched with BetMGM.

We’ve launched the partnership with Barnyard Bash Chicken Chase which will be followed by Triple 7 Jackpot in February and Cat and Mouse Collect in March – with one new game a month to follow as we build out our US portfolio. If players were to try just one of our games, it would be Barnyard Bash Chicken Chase. It gets players clucking as they spin the reels, collect Eggs and add them to the growing Nest – the more eggs collected, the bigger the Nest Egg becomes. Not only that, Eggs can randomly activate the matching colour-coded Nest Egg and award entry to the Chicken Trail feature, drop Egg-stra Free Spins or lay an Instant Prize.

But once they’ve tried it, they’ll definitely want to take Triple 7 Jackpot for a spin. This classic slot is dripping in neon action – the Triple 7 feature is always on screen but is locked until a spin lands three Bonus 777 symbols. This unlocks the feature with on spin awarded, giving players a shot at the 500x Jackpot prize. Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.

Finally, Cat and Mouse Collect is a playful, feature-rich slot built around a simple but engaging Collect mechanic. Players pin the reels, collect up the cheeses and feed the hungry mice until they’re fit to burst. Green plates will serve up an instant prize, Blue will start the wild and wacky Cheese Chase and Red dishes out some feisty Free Spins. With regular feature triggers and plenty of on-reel interaction, it’s designed to keep players engaged from spin to spin without relying on extreme volatility.

 

What does success in the US look like for S Gaming over the next 12-18 months?

Success for us isn’t about one big hit, it’s about becoming a trusted, widely-distributed supplier in regulated iCasino states. Over the next year we want to significantly expand beyond BetMGM, roll out a steady pipeline of US-optimised titles and build the kind of player data and

operator relationships that let us grow sustainably. If players in New Jersey, Pennsylvania and Michigan are regularly choosing S Gaming titles as part of their core rotation, then we’ll know we’re really breaking into the market.

The post Breaking America with BetMGM appeared first on Americas iGaming & Sports Betting News.

Continue Reading

3 Fortune Trees.

Kendoo interview: Can stability be the new innovation?

Published

on

kendoo-interview:-can-stability-be-the-new-innovation?

What innovation consists of within the slots industry is often debated. While there are often calls for more groundbreaking features to be introduced, the reality is that the progression of trusted and popular concepts is what drives the industry forward with new releases.

We caught up with the Kendoo’s Commercial Director, Kate Romanenko, to understand more on how long-term retention is often underpinned by controlled evolution of proven concepts, as shown in the company’s success over the past year.

 

In an industry driven by novelty, why do you think long-term consistency is becoming just as valuable as innovation?

In the competitive iGaming market, everyone is obsessed with “what’s next,” long-term consistency has become a signal of trust. Operators are increasingly cautious: they want games that perform predictably over time, not just those who grow only on launch. Controlled evolution, like we showed with 3 Pots and 4 Pots games, such as 3 Fortune Trees, 3 Gates of Pyramid, 4 Egypt Scarabs etc., proves that you can refresh mechanics and visuals without breaking what already works. Innovation still matters, but when it’s backed by performance data and retention, it becomes scalable, sustainable value rather than short-lived hype.

How does Kendoo ensure technical and gameplay stability across its growing portfolio, especially as it scales into new markets?

At Kendoo, we build on a select set of well-tested core mechanics, evolving them thoughtfully rather than introducing unproven systems. Each game reflects our research, experience, and deep understanding of player needs. This approach lets us expand into new markets without compromising reliability, delivering operators consistent performance and players a smooth, familiar experience they can trust.

What role does reliability play in building strong partnerships with aggregators and platforms?

Reliability is the foundation of trust with aggregators and platforms. When integrations are stable, launches are predictable, and games perform consistently, partners can scale with confidence. For Kendoo, reliability reduces operational friction on their side, fewer incidents, faster rollouts, and clearer performance expectations. Over time, this turns a supplier relationship into a long-term partnership, where growth is planned together rather than driven by constant risk around new releases.

Do you think players are beginning to value dependable, well-balanced games over constant experimentation?

Players enjoy novelty, but they return to games that feel fair, familiar, and well-balanced. Constant experimentation can create friction, while dependable mechanics build confidence and habit. That’s why evolved formats with proven performance tend to retain better: players know what to expect, and that reliability turns curiosity into long-term engagement. For example, taking mechanics like Pots, which originated in land-based casinos, and successfully adapting them for online play.

Can you point to a Kendoo title that’s become a steady performer over time and what that tells you about what players really value?

A clear example is 3 Fortune Trees. Since launch, it has consistently driven strong retention and engagement across markets, with an average of 500 bets per player, which is excellent. The game demonstrates that players value Pots mechanics and reliable, well-balanced gameplay over flashy, one-off features. Its engaging mechanics, popular theme, and premium art and animation all come together to create a game that players love to play.

The post Kendoo interview: Can stability be the new innovation? appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania