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Exclusive Q&A w/ Luke Sammut, Director of Finance & Accounting at Booming Games

Published

2 years ago

February 1, 2024

George Miller

exclusive-q&a-w/-luke-sammut,-director-of-finance-&-accounting-at-booming-games

Reading Time: 3 minutes

Can you tell us a little more about your role at Booming Games?

In my role as the Director of Finance & Accounting at Booming Games, I oversee our finance team and the financial strategy of the group. Our department’s responsibilities range from day-to-day accounting operations to more complex tasks such as financial planning and analysis.

Joining Booming Games in its early stages was both a challenge and an exciting opportunity to build the finance function from scratch. Each step in establishing internal processes, implementing new finance tools and software, and so much more, helped in making the department a valuable business partner within the company. Seeing all these pieces come together has been very rewarding.

Over the years, it has become more and more important for my role to ensure that the department is well-equipped to support the business in scaling up its operations, developing long-term financial planning and most importantly ensuring financial stability. All very important for the business to be able to make well-informed decisions. My role and that of our department has grown to extend beyond the traditional finance functions but to be a strong pillar of our organisation.

What career path did you take to get into the industry and your current role?

I started my journey in the iGaming industry after a three-year stint as an auditor at PwC Malta, where I was fortunate enough to be surrounded by some of the best minds in the profession. Working in such a high standard and demanding environment was a very important part of my career in building a strong technical expertise in the field.

Moving to Booming Games in 2017 as a Senior Accountant was a significant transition motivated by the sector’s dynamic environment as well as the opportunity to be part of a growing company. Every stage in advancing to my current position has been a path marked with significant personal and company achievements, making it an incredible journey!

What is the most challenging part about your role?

Dealing with challenges is a continuous aspect of my role. Central to these challenges is the need for continuous learning to keep up to date with professional standards and the industry.

Another aspect is balancing between being process-oriented and having robust controls whilst remaining agile. Equipping our team with the right tools at the right time is important to achieve this. At Booming Games, we’re committed to embrace technology, and we constantly strive to be aligned with the latest advancements in our field.

Building a strong and dedicated team is probably the biggest challenge. Overcoming this has been crucial for our success. It is not simply about increasing headcount but making sure that our people grow on a personal level by providing opportunities for professional development and good leadership. This not only increases our department’s capabilities, but with their support it becomes much easier to navigate through the complexities of our role. I am proud to say that within Booming Games, our team transformed the perception of finance being primarily administrative to being a key business partner.

What is the most rewarding part? What does success look like for you?

Seeing Booming Games reach new heights and knowing that my role played an important part in that journey is particularly satisfying. But the most rewarding part is the success in building a team of hard-working and exceptionally talented individuals with a very strong sense of teamwork and collaboration. Observing their development and growth over time is motivating.

As for my view on success, it includes two main elements. Firstly, it involves the company achieving its objectives and milestones. Secondly, and equally important, is fostering a great company culture and values which sets an environment where team members feel valued, challenged, and engaged. True success is achieving these two aspects simultaneously.

What would you say to someone looking to get into the industry? What are the pros/cons?

The iGaming industry is characterised by a forward-thinking nature, constantly evolving through innovation and creativity. Personally, I find this super exciting as it keeps the day-to-day job interesting. However, I do understand that this can be challenging for those who prefer a more constant environment.

To those looking to join the industry, it’s definitely a very rewarding journey, with plenty of opportunities.

Recently you have won an iGaming Idol Award. How does it feel to be considered the best of the best in this industry?

Receiving the iGaming Idol Award was a very proud moment. Each challenge and every milestone reached throughout this journey has contributed to this award. It’s a reminder that hard work does get recognised, and it motivates me to keep on pushing boundaries. Once again, a big thanks to Booming Games, our excellent team, and the judges. I’m eager to see what the future holds!

Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

Published

7 hours ago

July 20, 2026

Wladimir P.

feedconstruct-takes-exclusive-data-and-streaming-rights-for-nicaragua’s-liga-primera

Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

Published

16 hours ago

July 20, 2026

Wladimir P.

the-uae-lottery-backs-cool-bus-shelter-initiative-for-outdoor-workers

The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

Published

17 hours ago

July 20, 2026

Wladimir P.

intralot-ireland-limited-signs-seven-year-contract-extension-with-premier-lotteries-ireland

Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.