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Prague Gaming & TECH Summit 2023: Charting the growth of Esports in CEE

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Ahead of our sold-out Prague Gaming & TECH Summit 2023 next week, we sat down with some of the brightest minds in Europe to talk all things Esports and its potential for the CEE region.

In one of our most insightful interviews this year, we brought together Peter Rippel Szabo (PRS), Associate at Bird & Bird, Amir Mirazee (AM), Managing Director and COO at Bayes Esports, as well as Dimitris Panageas (DP), Group General Counsel at Kaizen Gaming to get the latest on Esports’ growth.

Covering everything from Ukraine, localised regulation, market demographics, state licensing and taking on traditional sportsbook spend, this one’s not to be missed!

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To kick things off, let’s talk about the demand for Esports in CEE – how much does the region stand out in terms of growth potential vs the likes of Scandinavia and Western Europe?

AM: It’s a unique environment and of course being Bayes, we can gauge that from a good standpoint with over 100 betting clients globally and 200 in our extended network. On the CEE side, our major partners are GG.bet, DATA.BET and BETER, and we’re seeing considerable volume. This is particularly the case for Counter Strike – and players love new titles.

The one issue we have right now is the changing political dynamics. While Ukraine and Russia used to offer great Esports teams, as well as serving an anchor for satellite nations around them (Poland, Baltics etc), this equilibrium has of course been shifted, and it now needs to settle at a new one. This is especially the case for Ukraine, which really was the epicentre in the CEE region for Esports. Added to that is Russia of course now being shut out of the market, with operations now needing to be re-established to find a new hub to anchor the vertical’s development. In my view – the Czech Republic will likely be a key component.

PRS: From my base in Hungary, I can certainly say that across CEE organised tournaments are very strong – with growth proving very organic, and indeed, spontaneous. There’s not yet big money in most of the tournaments’ prize pools, but they are certainly crammed with amateur players who are very ‘plugged-in’ online and have a real passion for Esports. This goes for both the relevant products and enjoyment of that entertainment. Also, it is worth mentioning that in Hungary more established clubs with strong foundations across various sports have engaged with Esports (e.g. through establishing dedicated esports departments and training players professionally). Universities and other non-profit organisations have also started to study thoroughly the various physical, psychological and other aspects of Esports.

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From a legal perspective what is needed for growth is a clear regulatory environment (dealing with the status of esports, i.e. whether it is a ‘normal’ sport, whether it has a special status, or something in between, as well as covering issues like requirements for tournament organisation, player safeguarding and integrity). This would also help alleviate some aspects negatively perceived by the general public (like lack of exercise, addiction or abuse). Of course, talking about Scandinavia and Western Europe – the one variable in comparison with CEE is consumer spend and the resulting market size which will likely never reach the same level in the East.

DP: For myself, and indeed given our extensive experience at Kaizen, I would say the demand is there to see. It’s not a new way of betting, but rather a new type of  possible future verticals, and a set of betting markets to enjoy. As it’s still in the emerging stage, I would say it’s not yet considered a fully established ‘traditional’ vertical like sportsbook, lottery, live casino and others.

Looking at demographics, they are without a doubt smaller than more established verticals, which we need to distil into sub-segments to better understand on a micro level. Factoring in how fast the CEE market is changing, especially with the likes of Hungary (which was until recently a state monopoly), I would definitely say that we have every potential for Esports to really take off in the next 5-10 years.

On a macro level, the major growth blocker that needs to be overcome is that of regulation. Esports needs to be properly and specifically regulated as both a sport and from a betting perspective – this is essential in order to enable it to become a fully established vertical in its own right. So, in summary, it’s emerging fast and gaining traction, but still a long way to go.

What do you see as the key driver for demand for Esports betting in CEE? From a regulatory perspective, do you see CEE jurisdictions as being more open to Esports betting?

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AM: Agreeing with Peter in his first answer, I would certainly say it’s a unique generation in CEE and that’s certainly why Esports has grown so much here. Online gaming, and indeed video gaming, has created the generation we’re seeing now, as well providing them with a connection to the rest of Europe and the wider world. Without a doubt, we can say that the ‘internet generation’ in their 20s and 30s have very much been shaped by that culture, whether that’s Call of Duty, memes, and everything else. On the regulation front, again, I agree also – it needs to be regulated as a sport. Germany, for example, does not even acknowledge Esports as a sport, which as a consequence, means it can’t even be bet on yet. That needs to change.

PRS: It’s a complex question but with plenty of potential in CEE. Gambling, betting and generally games of chance have similar basic legal concepts when it comes to regulation across Europe (national regulatory frameworks may differ of course), therefore, CEE jurisdictions can be as open to Esports betting as other countries. I think the key driver is simply how much Esports will gain in popularity in the future, for the more popular certain Esports titles will be the more will the demand be for Esports betting. Also, I think if Esports would be recognised explicitly as a sport and/or it would be a regulated activity in a CEE jurisdiction, then I believe it would likely facilitate the demand for Esports betting in that jurisdiction.

DP: Indeed. The key factor that you need to drive demand (let’s say from a sample set of the 10 major CEE countries), is that they do not yet specifically regulate Esports. Hungary, as Peter has mentioned, is becoming part of that change, so we’re seeing the opportunity for it to become a conducive environment for development. In my view, the regulatory framework for most of CEE is still vague; and as long as it’s principally viewed as a betting market rather than a sporting discipline in its own right, it will stay as that.

Taking the wider perspective, any law and/or regulation will take a minimum of 6-12 months to be adopted and following that – you’ll then need extensive marketing and commercial communication expenses to then push Esports into the mainstream. Without a doubt, however, looking at CEE demographics, the unique composition of their audiences holds plenty of potential. What makes it special is that while it is niche as a sport/product, it’s not the same as niche traditional sports, such as handball in Germany.

Rather, you have a fast-growing product that can easily enter the mainstream as it transcends borders and can offer penetration principally via social media, where it is already very popular. I am sure that with the proper marketing and investment, Esports will create a snowball effect that will allow it to become a mainstream vertical by itself soon enough.

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When it comes to being a complementary product to traditional sportsbook spend, how is Esports fitting into the mix and is it cannibalising from traditional sportsbook?

PRS: I’d say that Esports and traditional sportsbook can, and do, complement each other, especially if popular traditional sports (like football or basketball) are played via video games (FIFA or NBA2K) in organised Esports competitions which traditional sports fans can easily perceive and understand.

So, even if audiences are of course very different, you’ll see crossovers when it comes to interests. Using Hungary as an example, the state-owned betting & lottery operator (Szerencsejáték Zrt.) launched betting on esports competitions in 2020 due to the lack of traditional live sports events resulting from the Covid-19 pandemic. It has quickly become one of its most popular betting offerings.

An interesting point too is the ability to convert players to new verticals, and as a result, increase engagement and incremental spend. For example, you’ll have a millennial customer use football as a platform for introduction, and then while waiting for the match to play out for 90 minutes (or indeed after the final whistle), he / she will then give Efootball or another Esports activity a try – which is a great way of introducing the product.

AM: From my perspective, if we’re talking about FIFA and other Esports, these worked superbly well during COVID as a substitute product for those looking to replicate the missing sporting schedule, with nothing happening aside from (as I recall), the Belarusian Premier League. With the likes of League of Legends and Counter Strike, you have a very different demographic / audience – and you’ll find them in different places rather than traditional sportsbook.

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As a result, I believe you need to look at providing something different to attract players. Take a look at Bet365’s Esports offering for example, it works surprisingly well for a UX that has evidently been derived from traditional sports. However, there’s much more room for improvement in the coming years. It’s easy to see the use-case for this, looking at all sports betting viewership right now, everything’s declining aside from Esports, so it’s an opportunity to be capitalised on.

We’re also seeing demographics change rapidly, while Esports was previously only for the 20-25 age group, it’s now becoming much older, so you’re closing that monetisation gap. If you want to capture the interest of this fast-growing demographic, you need to reformat the UX to cater to that. So yes, without a doubt, Esports is now becoming a product that can drive traffic in its own right through new audiences, without cannibalising spend from traditional sportsbook.

DP: For me, it depends on the definition of where cannibalisation starts from. When new products are introduced, they certainly drive interest and add to engagement, but in theory that will also bring a decline in engagement for traditional alternatives as overall sportsbook spend is going to be finite.

The positive that Esports brings however, is that it can complement well, given it has a very different schedule to traditional sportsbook. Tournaments taking place across the globe (for example in Asia)      are during the evening     , meaning it’s during the day in Europe – enabling Esports to boost sportsbook spend both before and the day after evening football matches such as the Champions League mid-week.

Taking the longer view, there is a greater risk of cannibalisation if we see more European Esports tournaments taking place during the evening (at the same time as major football matches), which will likely happen in the next 5-10 years. This will create a tipping point where it becomes more popular to bet on than evening football matches.

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Looking at the delayed Euro 2020 held last year, can operators use the standout success of Efootball during the tournament as a reason to engage more players during the weekend’s sport fixtures?

DP: I believe Esports will always hold plenty of potential as a complementary product during major events such as the Euros, where we see heightened betting activity and greater overall spend. However, the challenge is always going to be taking this into the mainstream and having it considered as a regular fixture week in, week out. In my view, it is very possible that this could translate well into a complementary product that fills the gaps between sporting fixtures, especially for those who like to be pre-match and not in play. Given a football match lasts 90 minutes, you have plenty of space to fill over the 90 minutes after pre-match bets are placed. If you can identify and incentivise that opportunity, then I believe there is huge potential in the long term.

AM: Also, as we’ve covered already – the audience you have for Efootball-  is completely different to Counter Strike, League of Legends and the like, so in effect we’re only talking about 50% of the potential Esports audience.

Let’s take Europe as a market to speak on a macro level and place Efootball in isolation. Regulation for a start is going to be key, making sure that product is available and acceptable. That’s something in particular we’d need to see in Germany with the Bundesliga, as Esports is not yet regulated to be a betting market. Looking further west towards the UK, there’s far less of an overlap, due to player preferences and composition of audience. However, if we return to the CEE, then yes, without a doubt I see plenty of potential here for operators to really test this out as it’s something the new generation of players are very receptive to.

PRS: To add to that, I would certainly say in many ways we’re looking at an area of spend (and indeed audience) that are traditionalists when it comes to football. However, if we look at the new generation and their social circles and familiarity with the online environment, they are shaped by a very different world than what older generations had for football growing up as a primary source of entertainment.

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So, without a doubt, we’ll see a very different trend towards the Esports landscape over the next decade. Whether that’s for Esports as a complementary product or one in its own right, I believe it will be inevitable that it becomes an area of engagement with traditional sports fixture in the decade to come. This is especially the case if Esports will be regulated clearly,      as well as Esports tournaments being organised regularly,  enabling online gaming operators to follow that lead and invest in technology and commercial communication dedicated to Esports.

 

Last but not least, looking at the big picture – what’s your take on how Esports is going to develop in CEE over the next five years, how much more do you see it gaining popularity?

DP: I believe it is going to develop, and it will no doubt gain traction. But in my view, it won’t take off immediately. The next few years will likely see Esports continue as a complementary product that will enable operators to diversify and upgrade their offerings. The new generation coming online will power this, and with an extensive spectrum of events around the globe, and the 24-7 betting that it brings, it can scale fast.

However, for that to happen, we also need to see more investment in the vertical for it to become more established. For a start, we need more advanced trading models that can enable operators to offer a much broader spectrum of Esports betting markets to attract more players. We’re already seeing that happen in real-time, and even in the last three years, there’s been a real surge in terms of managed trading services for Esports and the provision of data. As we’re seeing truly specialised companies for this provision begin to corner the market, growth will inevitably become even more exponential, with a ‘hockey stick’ style adoption curve.

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AM: I agree. There’s plenty of potential. We can certainly say that outside of the present conflict taking place between Russia and Ukraine, there’s a stable trend towards growth, aside from the recent Parimatch / Ukraine news this week. I’m confident it’s only going to keep growing for all the reasons we’ve covered above.

All of this is fuelled by the unique audiences of the region, and indeed their demand for entertainment. If we compare the potential of Western vs. Eastern Europe, then without a doubt, I believe that CEE is the most likely to emerge as the continent’s major player. Given our position on the market as one of the world’s leading Esports providers, I believe that Esports is exactly what you make of it – and if you take a proactive view and approach, the market share is there for the taking.

PRS: I concur with Amir and Dimitris, I believe it’s only going to grow – all the foundations are there in CEE to make that happen; demographics, interest, increasing awareness of relevant brand values and an established understanding of the mechanics. In the short-term, I don’t believe we’ll see major displacement of the most popular traditional sports or radical shifts in market trends. Longer term, we’ll to see much greater adoption that will no doubt scale over as exponential growth really begins to emerge.

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CT Interactive Expands Global Footprint with Strategic Deals at SBC Summit Lisbon

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CT Interactive utilized the SBC Summit Lisbon stage to reinforce its reputation as one of the most dynamic players in the iGaming industry, announcing strategic agreements that extend its presence across Latin America, Europe, and Africa. The company finalized a deal with Juega en Línea to launch its full portfolio and Hot Luck Jackpot in Venezuela and signed a partnership with Codium that paves the way for entry into Slovakia, Liberia, Nigeria, and Tanzania. These agreements underscore CT Interactive’s long-term growth strategy of tailoring its content to local markets and fostering sustainable operator partnerships.

“This is a pivotal moment for CT Interactive,” said Monika Zlateva, Chief Commercial Officer. “By forging these strategic alliances, we’re not only widening our global reach but also deepening our commitment to deliver tailored, high-performing content that meets the unique needs of every market we enter.”

The second edition of SBC Summit Lisbon, which attracted more than 30,000 professionals from 150 countries, provided the perfect backdrop for CT Interactive to strengthen its commercial pipeline and showcase its innovation-driven portfolio.

Expanding Product Horizons

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At the company’s stand, one of the main highlights was the Diamond Tree Jackpot — a fully operational multi-currency, multigame system that enables operators to offer larger prizes even in smaller jurisdictions. Alongside it, CT Interactive unveiled new additions to its Buy Bonus series, giving players multiple entry levels and diverse mechanics while providing operators with a proven tool to drive engagement. With strong feedback from both partners and end-users, the company is now accelerating certifications to speed up its international rollout.

Industry Recognition and Engagement

Beyond deals and products, CT Interactive’s leadership took an active role in the conference discussions. The co-founder, Rossi McKee, moderated the “Crossing Borders: Cross-Selling in Balkan Markets” panel, where she highlighted both the opportunities and regulatory challenges faced by operators in the region.

The company also supported the Legends Charity Game initiative, underscoring its commitment to social responsibility alongside its commercial growth.

“Our participation at SBC Lisbon underscored CT Interactive’s dedication to expanding market positions and delivering excellent products,” said Martin Ivanov, Chief Operating Officer. “The overwhelming response we received proves that our strategy is resonating and reinforces our role as a trusted partner in the global iGaming ecosystem.”

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With new partnerships secured, innovative solutions launched, and entry into multiple new territories, CT Interactive once again demonstrated its strategic focus on innovation, collaboration, and international expansion.

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Building the Future of iGaming Business: DSTGAMING on Powering Casinos from Launch to Scale

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DSTGAMING and Digital Marketer John Tan, join us ahead of the European Gaming Congress 2025.

DSTGAMING brings over a decade of expertise in delivering advanced iGaming solutions, and will be supporting this year’s European Gaming Congress as Lanyards Sponsor. Known for its white-label and turnkey casino platforms, custom game development, powerful aggregation, and secure payment solutions, DSTGAMING empowers operators to launch, scale, and succeed with confidence in today’s competitive landscape.

John, DSTGAMING has built a reputation as a trusted iGaming solutions provider. From your perspective, what makes the company stand out in such a crowded industry?

DSTGAMING stands out by combining over a decade of industry expertise with a truly end-to-end portfolio. While many providers specialize in a single area, DSTGAMING integrates platform solutions, aggregation, payment systems, and bespoke development under one umbrella. This holistic approach ensures that operators not only gain access to advanced technology but also benefit from a partner that understands scalability, compliance, and market dynamics across regions.

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Many providers offer white label and turnkey solutions. How does DSTGAMING approach these models differently, and how do you see operators deciding which is the right path for them?

DSTGAMING approaches both models with flexibility and operator growth in mind. White-label solutions are designed for newcomers seeking a fast and cost-effective market entry, complete with licensing and operational support. Turnkey solutions, on the other hand, cater to established operators who want greater control over branding, customization, and scalability. By clearly defining the strengths of each pathway, DSTGAMING helps operators choose the model that aligns with their resources, goals, and long-term strategy.

With over 10,000 games integrated from 100+ providers, your aggregator is one of the strongest in the market. How does this scale benefit operators and players alike?

For operators, this scale reduces integration complexity and ensures they can meet diverse player preferences with a single API. For players, it translates into variety and choice, whether they are looking for classic slots, live dealer tables, or innovative new mechanics. The sheer depth and diversity of the portfolio allows operators to maximize engagement and retention while staying competitive in multiple markets.

Beyond ready-made solutions, DSTGAMING also offers custom game development. Could you share how bespoke development enhances brand identity and player engagement for your clients?

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Custom development enables operators to stand out in a marketplace where many platforms look similar. By creating games that reflect a brand’s theme, culture, or promotional goals, DSTGAMING helps operators deliver a unique experience that strengthens brand recognition and loyalty. Bespoke games also give operators the opportunity to innovate around player preferences, building stronger engagement through originality.

Secure, seamless payments are vital to iGaming. What are the biggest challenges DSTGAMING solves for operators when it comes to multi-currency and crypto transactions?

Operators often face fragmented payment channels, regulatory complexities, and cross-border transaction hurdles. DSTGAMING addresses these by offering a unified payment gateway that supports multiple fiat currencies and leading cryptocurrencies. The focus is on ensuring fast, reliable, and compliant transactions that reduce player friction while safeguarding operators from risk.

Gamification has become a buzzword in the industry. How do DSTGAMING’s gamification tools, like loyalty programs, mini-games, and missions, translate into measurable retention results?

Gamification tools are built to extend the player lifecycle and drive consistent engagement. Loyalty programs reward repeat activity, missions add a layer of progression, and mini-games offer instant entertainment. Together, these elements encourage players to stay active longer, return more frequently, and increase their lifetime value. The measurable impact for operators is higher retention rates, stronger brand stickiness, and improved revenue sustainability.

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Looking ahead, what trends in iGaming solutions excite you most, and how is DSTGAMING preparing to stay ahead of the curve?

Key trends include the rise of localized content, the growing role of cryptocurrencies and blockchain in payments, and the increasing demand for AI-driven personalization. DSTGAMING is actively investing in these areas by expanding its crypto solutions, enhancing data-driven tools for player engagement, and building stronger localization capabilities. The company’s strategy is to anticipate shifts in player behavior and regulation, ensuring operators can adapt quickly and capture new opportunities.

Thank you, John, for sharing DSTGAMING’s perspective on building scalable, innovative iGaming platforms that empower operators worldwide!

Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw

👉 Secure your spot today, network, and dive deeper into how industry leaders like DSTGAMING shape the future.

The post Building the Future of iGaming Business: DSTGAMING on Powering Casinos from Launch to Scale appeared first on European Gaming Industry News.

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GR8 Tech Champions Every Round at SBC Summit

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GR8 Tech landed heavyweight wins on all fronts at SBC Summit 2025, taking home the prestigious Platform Provider of the Year award and drawing record-breaking crowds with its Heavyweight Club activation with Ready to Fight, which brought undisputed world champion Oleksandr Usyk to the summit floor.

Heavyweight Presence: Super Stage Panel and iGaming Influencers at GR8 Tech Booth

On the Super Stage, GR8 Tech and Ready to Fight held “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most” panel discussion. Oleksandr Usyk opened up about discipline and trust in his team, while Kyrylo Korobka, Executive Director at Ready to Fight, emphasized the importance of data-driven preparation. Yevhen Krazhan, CSO at GR8 Tech, showed how the same principles apply to iGaming, where platforms must perform flawlessly under pressure.

“Whether it’s preparing for a championship fight or building an iGaming platform, excellence comes from systematic discipline, not just talent,” Yevhen Krazhan, CSO at GR8 Tech, said during the discussion.

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Following the panel discussion, the punch machine challenge at GR8 Tech’s stand brought together influential industry leaders, creating one of the most talked-about activations of the entire Summit.

GR8 Tech’s CEO Oleksandr Feshchenko claimed the top score and Usyk’s signed gloves. However, given GR8 Tech’s partnership with Ready to Fight, the prize was never meant to stay in-house—instead going to the next highest scorer, Rasmus Sojmark, CEO and Founder of SBC Gaming, capturing the core of the Heavyweight Club philosophy: champions create champions.

Usyk’s appearance drew massive attention, driving a fivefold increase in traffic to the GR8 Tech stand—igniting new sales opportunities and sparking a surge of meaningful engagement with prospects and partners.

Platform for Champions: GR8 Tech Named Platform Provider of the Year

GR8 Tech capped off its heavyweight presence at SBC Summit 2025 by being named “Platform Provider of the Year” at the SBC Awards ceremony.

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This prestigious recognition confirms what GR8 Tech has built: a true Platform for Champions that provides the unmatched performance, flexibility, and global infrastructure required for operators who refuse to settle for second place. The validation was echoed by exceptional demand and operator interest witnessed throughout the summit, with 200+ meetings demonstrating the industry’s appetite for champion-level solutions.

“The Heavyweight Club is built on performance, not promises. At SBC Summit, we showed that operators with the ambition to lead will find in GR8 Tech a partner that pushes them further, faster, and stronger—and winning Platform Provider of the Year proves it,” Sergey Ghazaryan, CRO at GR8 Tech, summed up.

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook, Infinite Casino Aggregation, and a proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

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