Canada
Exclusive Q&A w/ Julian Borg-Barthet, Chief Commercial Officer at Lady Luck Games
You recently made your LatAm debut in Mexico with operator LoGrand Entertainment. What makes Mexico the ideal market for your suite of slot games?
Mexico is a thriving online casino market where regulations are stringent when it comes to player protection while still ensuring it is commercially viable for operators and game studios. There is a strong appetite for engaging and entertaining online casino and slot content among a wide range of player audiences, and, as a studio with bold and ambitious plans for the wider LatAm market, we wanted to be among the first to deploy games in Mexico. Our partnership with LoGrand Entertainment is a testament to the quality of our slots with the operator sharing our belief and confidence that they will hit the mark with players. We are also soon live with Cbet – another tier-one LatAm operator – and the feedback we have received from both operators and their players has been incredible. Titles such as Weight of the Gun, Mr. Alchemister, and Ruler of Egypt have quickly risen to the top of the charts – so too have those that use our innovative pipe mechanic. These are unique, one-reel slots that have really taken the market by storm.
We see Mexico very much as the foundation for building our presence across Latin America and we will continue to enter additional markets as regulations allow. Across the continent, online gambling is growing at a rapid rate – in 2021 alone, revenues increased by $7.2bn with no signs of this slowing down as more countries embrace regulation and licensing, allowing operators and studios such as Lady Luck Games to address more of the 400 million people that live in Latin America.
What are players in Mexico and more broadly across LatAm looking for in an online slot? Does this differ from other global markets? If so, how?
The Mexican market is broken down as follows – 60% is sports betting and 40% is online casino games such as slots, blackjack, poker, and lottery. Lady Luck Games is focused entirely on the casino vertical and is on a mission to bring top-quality content to players in markets across Latin America. This is already a highly competitive market and the quality of the experience offered by operators will ultimately determine the level of success they achieve. Player expectations are high, and they absolutely must be met and where possible, exceeded. An online casino lives or dies based on the games offered to players, and we want our operator partners to be able to provide a lobby of slots that players keep coming back to. To date, we have launched slots from our international portfolio that we believe offer what players are looking for, but we are now gathering data and feedback which will be used to develop games specifically for the market, allowing operators to truly localise their slot portfolios. In Mexico, this means exploring games around themes such as Inca, Dia de Los Muertos, and Piñatas.
Can you tell us more about your plans for Latin America? What makes it such an attractive market for Lady Luck?
We are keeping a very close eye on how regulations progress in various countries across the region and are always considering the best opportunities for Lady Luck Games to explore. Colombia is certainly on the agenda as well as countries that have regulated or are regulating online gambling. Markets that have gone down this path such as Buenos Aires (Argentina) are seeing significant yet stable growth and this really should make other jurisdictions sit up and take note. All eyes are currently on Brazil – the sleeping giant of Latin America – as legislation getting over the line here would be a game changer. Retail gambling is prohibited but online gambling is grey and some brands are actively targeting the market and building sizable player bases that they will be able to really maximise as and when enabling law is passed. As for Lady Luck, we plan to be in all regulated online casino markets that are commercially viable.
Where is the opportunity greater – North or South America? Why?
This is a really interesting question. If you just look at the size of the addressable market and the predicted GGR from each, North America has the edge. But when you factor in things like licensing, the need to secure market access partnerships and the incredibly high cost of marketing and brand-building, then the scales could tip in the other direction. Either way, it’s safe to say that both markets provide tremendous opportunities for operators and game developers to explore and that’s exactly what we are doing in both North and South America.
How is your licence application in Ontario progressing? What impact will your games have on the market?
We took the decision to postpone our application for an Ontario licence due to our acquisition of ReelRNG and the launch of our new remote game server, StormRGS. Now that this is live, we plan to pick up our Ontario licence application once again this year. We have already received strong feedback from Ontario operators when we presented at CGA last year, so we are determined to make our full suite of games available to all operators targeting the market as soon as possible and to see how players respond to our striking animations, powerful sound, big bonuses, and action-packed gameplay.
Do you have any plans to make a move in the US? Which states in particular are on your radar?
We are keen to make a move in key US online casino states such as New Jersey, Pennsylvania, and Michigan, and these markets are firmly on our roadmap. That said, I doubt we will secure licences and go live in these states this year as we are prioritising Latin America for now while also focusing on the launch of our new state-of-the-art platform for European operators.
What can European developers bring to the table in these markets?
Online casino is incredibly advanced in most European markets. The studios that have focused on Europe are at the cutting edge of online slot development and are the ones bringing innovations and new concepts to players for the first time. It’s still early days for US studios and many are still concentrating on an omnichannel approach by getting back Casino titles online, while European developers are pushing boundaries and creating the next generation of mobile-first casino content. It won’t be long before players in North and South America seek out games that develop these , never seen before experiences, and that will see them fire up the reels on titles created by European studios such as Lady Luck.
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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