Canada
Exclusive Q&A w/ Julian Borg-Barthet, Chief Commercial Officer at Lady Luck Games
You recently made your LatAm debut in Mexico with operator LoGrand Entertainment. What makes Mexico the ideal market for your suite of slot games?
Mexico is a thriving online casino market where regulations are stringent when it comes to player protection while still ensuring it is commercially viable for operators and game studios. There is a strong appetite for engaging and entertaining online casino and slot content among a wide range of player audiences, and, as a studio with bold and ambitious plans for the wider LatAm market, we wanted to be among the first to deploy games in Mexico. Our partnership with LoGrand Entertainment is a testament to the quality of our slots with the operator sharing our belief and confidence that they will hit the mark with players. We are also soon live with Cbet – another tier-one LatAm operator – and the feedback we have received from both operators and their players has been incredible. Titles such as Weight of the Gun, Mr. Alchemister, and Ruler of Egypt have quickly risen to the top of the charts – so too have those that use our innovative pipe mechanic. These are unique, one-reel slots that have really taken the market by storm.
We see Mexico very much as the foundation for building our presence across Latin America and we will continue to enter additional markets as regulations allow. Across the continent, online gambling is growing at a rapid rate – in 2021 alone, revenues increased by $7.2bn with no signs of this slowing down as more countries embrace regulation and licensing, allowing operators and studios such as Lady Luck Games to address more of the 400 million people that live in Latin America.
What are players in Mexico and more broadly across LatAm looking for in an online slot? Does this differ from other global markets? If so, how?
The Mexican market is broken down as follows – 60% is sports betting and 40% is online casino games such as slots, blackjack, poker, and lottery. Lady Luck Games is focused entirely on the casino vertical and is on a mission to bring top-quality content to players in markets across Latin America. This is already a highly competitive market and the quality of the experience offered by operators will ultimately determine the level of success they achieve. Player expectations are high, and they absolutely must be met and where possible, exceeded. An online casino lives or dies based on the games offered to players, and we want our operator partners to be able to provide a lobby of slots that players keep coming back to. To date, we have launched slots from our international portfolio that we believe offer what players are looking for, but we are now gathering data and feedback which will be used to develop games specifically for the market, allowing operators to truly localise their slot portfolios. In Mexico, this means exploring games around themes such as Inca, Dia de Los Muertos, and Piñatas.
Can you tell us more about your plans for Latin America? What makes it such an attractive market for Lady Luck?
We are keeping a very close eye on how regulations progress in various countries across the region and are always considering the best opportunities for Lady Luck Games to explore. Colombia is certainly on the agenda as well as countries that have regulated or are regulating online gambling. Markets that have gone down this path such as Buenos Aires (Argentina) are seeing significant yet stable growth and this really should make other jurisdictions sit up and take note. All eyes are currently on Brazil – the sleeping giant of Latin America – as legislation getting over the line here would be a game changer. Retail gambling is prohibited but online gambling is grey and some brands are actively targeting the market and building sizable player bases that they will be able to really maximise as and when enabling law is passed. As for Lady Luck, we plan to be in all regulated online casino markets that are commercially viable.
Where is the opportunity greater – North or South America? Why?
This is a really interesting question. If you just look at the size of the addressable market and the predicted GGR from each, North America has the edge. But when you factor in things like licensing, the need to secure market access partnerships and the incredibly high cost of marketing and brand-building, then the scales could tip in the other direction. Either way, it’s safe to say that both markets provide tremendous opportunities for operators and game developers to explore and that’s exactly what we are doing in both North and South America.
How is your licence application in Ontario progressing? What impact will your games have on the market?
We took the decision to postpone our application for an Ontario licence due to our acquisition of ReelRNG and the launch of our new remote game server, StormRGS. Now that this is live, we plan to pick up our Ontario licence application once again this year. We have already received strong feedback from Ontario operators when we presented at CGA last year, so we are determined to make our full suite of games available to all operators targeting the market as soon as possible and to see how players respond to our striking animations, powerful sound, big bonuses, and action-packed gameplay.
Do you have any plans to make a move in the US? Which states in particular are on your radar?
We are keen to make a move in key US online casino states such as New Jersey, Pennsylvania, and Michigan, and these markets are firmly on our roadmap. That said, I doubt we will secure licences and go live in these states this year as we are prioritising Latin America for now while also focusing on the launch of our new state-of-the-art platform for European operators.
What can European developers bring to the table in these markets?
Online casino is incredibly advanced in most European markets. The studios that have focused on Europe are at the cutting edge of online slot development and are the ones bringing innovations and new concepts to players for the first time. It’s still early days for US studios and many are still concentrating on an omnichannel approach by getting back Casino titles online, while European developers are pushing boundaries and creating the next generation of mobile-first casino content. It won’t be long before players in North and South America seek out games that develop these , never seen before experiences, and that will see them fire up the reels on titles created by European studios such as Lady Luck.
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BGaming
CasinoCanada launches free social slot tournament
CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.
The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.
Participation in all tournaments is free for registered users of legal gambling age.
Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.
Prizes include various bonuses and free spins from CasinoCanada partner casinos.
Selected special tournaments also feature exclusive BGaming merchandise prizes.
Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.
While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.
CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.
Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.
“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”
Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.
Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.
CasinoCanada shares this vision, and this collaboration is a natural extension of that.
We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”
CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.
The tournaments are now live at: https://casinocanada.com/tournaments/
The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.
Betnova
Delasport Accelerates Canadian Growth
Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.
Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.
With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.
“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.
As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.
The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.
Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.
The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.
The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.
Canada
Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm
The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.
The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.
“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.
Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.
RGC recommends that Canadian financial institutions implement several key strategies:
• Improving the accuracy of Merchant Category Codes to better track gambling spend.
• Offering voluntary transaction blocks and self-defined monthly spend limits.
• Providing targeted messaging and support resources within digital banking platforms.
Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.
The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.
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