Canada
Exclusive Relax Gaming interview: Getting ready for the US
With plenty of talk ongoing about Relax Gaming’s exciting plans for the US, we thought it would be the perfect time to get a few minutes in with Relax Gaming’s CEO, Simon Hammon.
In his latest exclusive interview with Gaming Americas, we were delighted to talk about the brand’s exciting plans for what will no doubt one day be one of the world’s biggest iGaming markets – as well as when we should expect Relax’s first debut. Read on to find out more!
Word on the street is that Relax Gaming has ambitious plans for the US market this year! Can you tell us more to give our readers some exclusive insight?
Truthfully, Relax has ambitious plans not only for the US but the world over. We’re planning our entry into America in the coming months and have lots of new ideas for the market. Following our recent advent across Ontario and LatAm soil, we feel ready to take on the US while expanding our foothold across all these new territories. Audiences can expect to see our top-performing games, varied content from our partner studios and games tailored specifically to the market based on in-depth demographic research.
Talk us through the potential for the US – how big an iGaming market do you believe it can be?
The shift from traditional, physical casinos to online was sped up amongst American players during the pandemic, and it’s safe to say that this will continue at pace well into 2023. I believe the US market has the potential to surpass many current landmark territories and take its place as a key jurisdiction for all serious game providers in the industry.
With Relax’s extensive European legacy – what differences do you see when it comes to US player preferences and are you planning on tailoring any upcoming releases to better suit the market?
From our research, we can see numerous differences between EU-based and US-based players, mainly with respect to themes and playing styles. That said, America is a vast and dynamic market that has numerous pockets of unique demographics within it, many of which possess contrasting qualities. On a general level, however, we can say that Americans are widely into land-based slots, which trickles into their approach to digital games. This is evident in their enjoyment of classic themes and lower bet sizes with patterns that result in prolonged play.
Looking at the heritage of slots in the US – one can argue that it’s all about the likes of Las Vegas, Atlantic City and machine-based slots – is that something your team will be taking inspiration from?
Our inspiration is drawn from within the industry as well as externally; from pop culture, film, art and even new fields of technology. Machine-based slots offer a theme of their own that can appear in our titles to some degree, as we like the challenge of giving classics our own spin.
Onto jackpots – Relax is certainly well known for Dream Drop! Are you planning on rolling out Dream Drop in the US?
While the Dream Drop Jackpots mechanic is performing exceptionally well in Europe and we’re confident that it would prove popular in the American market as well, our initial rollout plans solely involve our slots portfolio for the time being. As things gradually develop across the US, we’ll be in a better position to introduce new products and mechanics.
Last but not least, can you share any initial states that you expect to go live in first?
New Jersey, Pennsylvania, and Michigan are high on our list for initial execution while all other regulated markets in the content will form part of our long-term growth strategy. Each state has it’s own enticing qualities and we’re excited to see our titles break through the market across the continent.
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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