eSports
Exclusive Q&A/Widget with Nicolas Marlier, CTO at PandaScore
What motivated you to upgrade your Widget product?
Our revamped Widget 2.0 product builds on the huge success of the original solution we launched several years ago. The upgrade forms part of wider efforts to deliver the best products and player experiences to the esports ecosystem, driven by the power of data. Operators using Widget 2.0 can better attract and engage esports fans, particularly during live, with highly customisable esports widgets that provide game-specific, real-time data. This means that players can enjoy in-depth esports information on their favourite games, delivered via undelayed data so that they know they are getting a real-time viewing and betting experience.
With Widget 2.0 we can offer a more customised integration through a block system that allows each bookmaker to adjust what kind of information they want to make available on specific sections of their website or app. We have also improved the data visualisation so that players can more easily understand complex datasets at a glance while providing even greater data granularity for expert players that really want to deep dive into specific games.
What titles does Widget 2.0 cover in live? And to what depth?
So we offer a dedicated Widget for each of the 11 esports titles we cover including three live widgets for CS:GO, Dota 2 and League of Legends (LoL). Take LoL, for example. We have a radar chart designed by League of Legends experts so that bettors can quickly and easily see the strengths and weaknesses of each team. For CS:GO, that information is presented on a map-by-map basis and depending on team sides. This is to take into account the differences between each game and to make the player experience as intuitive and seamless as possible.
Why was customisation so important to your revamped Widget product?
Each bookmaker wants to deliver an experience that not only meets but exceeds the expectations of its players. It also wants to do this while standing out from its rivals. As a data provider, it is important for us to give operators the tools they need to do both of these things. Our block system adapts to the different experiences offered by each bookmaker, as well as the wide range of devices used by players. In addition, operators have complete freedom to customise the front end with their own branding colours to maintain a consistent user experience at all times.
What are the player engagement benefits of Widget and how can operators leverage the product in innovative ways?
Esports fans want a seamless stream but also access to stats and data points about their team and/or their opponents. Bringing that insight directly onto the operator’s platform via our Widget 2.0 product provides this and allows sportsbooks to drive greater engagement among existing players and esports bettors, but also attract new customers that are not necessarily bettors yet but are looking for access to this data via an easy-to-use interface. That makes our Widget product innovative in itself as it allows operators to connect with esports fans and bettors in an entirely new way.
What’s next for PandaScore?
Our product roadmap has been busy, that’s for sure. Recently, we’ve added Starcraft 1 and 2 to the long list of games we offer coverage on, extended our cutting-edge BetBuilder product to cover all three major games, will be offering micro betting markets for the first time, launch community engagement tools to let operators to better engage with their users on Discord and Twitch. More exotic betting markets, such as player specials for LoL and Dota 2 are also underway, and this is not the full list of innovative products to come. We are committed to designing and developing the tools and features operators need to unlock the true potential of esports and esports betting, and our product roadmap over the next 12 months will allow them to do just that.
It is still very early days for esports betting, but more and more sportsbook operators understand the opportunities on the table and are making moves in the space for the first time. PandaScore is here to guide them through the sector and deliver the best possible experience to both new and existing esports fans and bettors.
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Asia
Esports World Cup Foundation Announces Strategic Partnership with Tencent
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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
Compliance Updates
ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025
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The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.
ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.
“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.
“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.
The post ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025 appeared first on European Gaming Industry News.
eSports
Abios partners with Kindred Group to provide full esports betting solutions
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New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook
Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.
Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.
Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.
The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.
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