Canada

The role of tech in compliance

Published

3 years ago

August 11, 2022

The development of tech is an important part of compliance, and Compliable is at the forefront of recent advances and how it can aid regulators. Compliable’s CEO, Chris Oltyan, discusses upcoming enhancements to the Compliable platform from a tech perspective

The gambling industry is heavily reliant on tech in product development, is tech however being underutilised from a compliance point of view and what pitfalls can be avoided by tech?

Useful technology takes time and expertise to build, and we are really seeing the first wave of solutions hitting the market now. We needed experts to know how to deal with the new realities of compliance in a fast-moving multi-jurisdictional setting, and then tech entrepreneurs to deliver solutions with those experts. After all, you can’t use tech to solve problems unless you really understand the problems you are trying to solve. The problems best suited for technology to solve are things that humans must do over and over again, in a painfully repetitive process. In particular, if you look at the evolution of most tech tools, it starts with creating a manual process to manage a task, and usually ends with a complicated spreadsheet that someone will invariably forget to update. This then leads to outsourcing to a company that will use software to keep track of all the details. Filling out forms is a great example of a place where a repetitive but high value task can cause serious issues if it is done wrong. There are always exceptions, but if 90% of things are automated it frees up the workforce to deal with the difficult stuff.

Are regulators exploring tech advancements enough and is there more the industry can do to support regulators, especially with the fast evolution of online gambling regulation in the US?

The short answer is no, but that is unfair to the regulators. Regulators are often given incredibly tight timelines to go live with igaming and sports betting, and that doesn’t afford great options for exploring the incredibly vast world of technology. Add to that the fact that few industry specific technological solutions exist and it’s no surprise that a regulator moves forward with whatever they have on hand. The industry can absolutely help regulators solve these problems. Industry associations IAGA and IAGR helped to establish the Multi-Jurisdictional Personal History Disclosure Form (MJPHD) but developing additional standards could really help the adoption of practices that would allow technology to be used more broadly in the space. I’m not even talking about getting jurisdictions to agree on standard forms or naming as finding ways for states to adopt standards around digital fingerprints could dramatically improve efficiency for the entire industry. Also, I think the industry must be sensitive to the fact that regulators are often tied to their respective legislation. Finding ways for states to have both flexibility and security is hard with new technologies, but we should be working collectively as an industry to find ways and define standards that meet everyone’s needs.

Is there a danger of relying too much on tech as legislation and regulation further advances?

There have definitely been cases where an early technology seemed like a slam dunk but ended up causing problems because it got locked into the official regulatory framework. To avoid this, adopting industry wide standards for tech implementations allows healthy competition while still providing an optimized path forward. If every regulator adopts different technologies to enforce compliance, the burden to the industry to support and accommodate every one of those platforms becomes untenable.

Compliable started off offering a module to license customer support and engineering staff, with the offering now being expanded to include business entities, executives, and board members. Where have the challenges been in building your platform?

The hardest part of developing our platform was simply all the variance in what the regulators ask for. Getting a computer to fill out forms isn’t hard. The complicated part is getting something that can recognize the hundreds of questions regulators ask, figure out the commonalities, capture that data elegantly, and intelligently use it to fill in forms so we can collect data once and then allow that to be used across a wide set of jurisdictions. Now that we have that in place it’s just rolling out new features every couple of days. There is such a clear direction we have from our customers that our roadmap pretty much plans itself, and we just try to keep up with the demand.

What else can we expect from Compliable going forward?

Licensing compliance doesn’t stop with filling out a form and our goal is to make the entire process as easy as possible for our customers. There are so many things that a company needs to track on compliance that can dramatically impact their business so licences shouldn’t be the thing that takes up all their time. From onboarding new employees and directors, to applying for new jurisdictions, to tracking renewals, to submitting electronically to a regulator so you don’t have to print out a small forest worth of applications, we believe we can provide automation across the entire chain. Also, expect us to continue to have new jurisdictions supported on the platform within days of the forms being published, because the industry doesn’t seem to be slowing down its expansion across the US anytime soon.

Brightstar Lottery PLC

Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation

Published

2 days ago

January 27, 2026

GamingAmericas.com

brightstar-lottery-delivers-industry-leading-sales-force-automation-solution-to-ontario-lottery-and-gaming-corporation

Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.

“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.

“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.

Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.

Brightstar serves nearly 90 lottery customers and their players on six continents.

The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.

Canada

ComeOn Launches New Marketing Campaign in Ontario

Published

3 days ago

January 26, 2026

GamingAmericas.com

comeon-launches-new-marketing-campaign-in-ontario

ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.

Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.

The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.

To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.

At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.

Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”

The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.

Brooke Hilton Head of Casino at PointsBet Canada

Ezugi and PointsBet join forces to bring expanded live gaming to Ontario

Published

1 week ago

January 21, 2026

GamingAmericas.com

ezugi-and-pointsbet-join-forces-to-bring-expanded-live-gaming-to-ontario

Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.

As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.

Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.

Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.

Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”

James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”

The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.