Interviews
Exclusive Q&A with Sujit Unni, Chief Technology Officer at Paysafe
How important are payment methods and speed of payment processing important for customer experience in online sports betting?
We talked with Sujit Unni, Chief Technology Officer at Paysafe, which had conducted a survey among US punters. He provided insightful and detailed answers on this and several other questions.
Read on for some fascinating perspectives on the past, present and future of the payment process and its role in online sports betting.
Q. Let’s start with the recent survey that Paysafe conducted among US sports bettors. What are the key takeaways from the survey?
A. Here are some of the conclusions we came to after surveying sports bettors in eight regulated US states:
Available payment methods influence players’ decision to use a brand: To fully capitalize on the growing opportunity of online sports betting, sportsbook operators should strongly focus on the player experience at the checkout. The payment methods that are available and the security of said methods are critical for players when it comes to evaluating which brand they choose to place their bets with.
Transaction security factors highly into choice of sportsbook: When asked to identify which criterion was most important when depositing funds with a sports-betting brand, bettors said the security of the transaction was more important than any other characteristic.
Easy and fast payments are critical: Just as important to players is the speed and ease with which they receive their winnings when they wish to cash out. According to four fifths (79%) of US sports bettors we surveyed, they have a negative impression of the sportsbook when their expectations related to cash out speeds aren’t met. This can result in the sportsbook taking a large reputation hit. A poor reputation spreads among players and can result in a significant brake on its growth.
The online sportsbooks themselves must be fast and efficient: It’s important to make sure the sportsbook’s payment platform is moving quickly and efficiently. The easier it is for a player to access payouts, the more likely they will be to continue using the platform. Those who adapt to these demands will position themselves well for significant growth.
Q. Everybody talks about the speed of payments. How does speed factor into the mobile process as a whole, and how does it contribute to the overall success of an online business, especially an iGaming business?
A. iGaming is changing more rapidly right now than ever before. Mobile’s role in this evolution is huge, given apps’ potential for speed and the strong relationship we’re able to build with end-users: We’re right there, in their pockets, whenever they pick up their phone.
But proximity alone is not enough. End-users will grow bored or burnt out if their experiences are slow, or if we’re not constantly offering new experiences and improving what’s already available.
Increasing the speed of our processes and the user experience is critical in that every second of load time anywhere within the app literally costs every company money, especially in iGaming, which is less of a considered purchase than traditional mobile shopping or eCommerce. iGaming customers are making fluid, real-time decisions; the more time they have to wait to get to the next step, the less patient they become and the more likely they are to drop off.
Speed is a function of many factors, and there are a number of processes that power the payments experience. We work with mobile DevOps platform Bitrise to increase the speed of all of the mobile processes that power the user experiences leading up to and including payments, as well as the behind-the-scenes operational processes that influence our ability to release updates to the app stores more frequently and faster.
The payments part of the mobile process is a particularly expensive place to be slow. Out-pacing competitors in that process is what’s creating the winners in this space.
Q. What are the ways by which Paysafe tries to accelerate its mobile processes and e-payments?
A. If you look at it from a very high level, the two primary ways we accelerate our processes and e-payments are through having the best talent and technology.
We stay competitive on the talent side by attracting and – just as importantly –
retaining the best people in the world in this space. We have been able to build on their expertise to constantly improve the speed at which we deliver value for merchants and consumers alike.
When you are investing in this level of talent, it’s important that you are not wasting their skills on things like troubleshooting, waiting around hours to test builds, or doing manual fixes to problems that could be automated. So, on the technology side, our mobile engineering teams use Bitrise to test all new code, reduce build times from hours to minutes, identify issues that might interfere with the user experience, and so on, before submitting releases to the app stores.
Our goal is to always do everything as fast as possible, without sacrificing our standards of quality and security.
Q. It looks like the ‘slow and steady’ will not win the races anymore. But could the focus on speed–especially in payment processing–be detrimental to the fraud-prevention measures?
A. Building on my last answer, it’s imperative to not sacrifice security to save time. I will say that one of the upsides of investing in technology like Bitrise is that it allows us to get the best of both worlds: Speed and security. In our mobile engineering processes, for example, Bitrise allows us to automatically run a number of security tests and checks that were previously slow, manual labour. Now they take up less time, are more consistently executed, and actually free up the team to work on innovations for our merchants and consumers. That’s not to say that there aren’t manual checks involved anymore, but those are fewer and more meaningful.
Q. Could you talk about the recent innovations that Paysafe brought to the payments ecosystem?
A. Given the nature of our business we are constantly evolving our value proposition and anchor around our philosophy of customer outcomes. We tend to think of innovation around key pillars including:
- Evolving our business to be a true cloud-based platform that supports multi-sided markets. This allows existing customers and merchants to access new features and stay engaged with our platform. The recent introduction of Openbucks, a product that allows store gift cards to be used at point of sale at other merchants in the Paysafe network, benefits customers who can now use restricted gift cards across a wider merchant base, and allows our merchants to accept a non-traditional payment method.
- Building out hybrid-business models with the wider finance eco-system through the launch of capabilities like pop-up banking with traditional banks like TSB. While serving as a revenue stream, this also allows banks like TSB to optimize their branch footprint and enables customers to access simple transactions using the Paysafe network.
We have also spearheaded a suite of embedded finance offerings with partners like Amazon and Google. Our offerings of cash to digital, digital wallets and processor agnostic payment methods makes us one of the few firms that can offer industry specific open loop and closed loop solutions.
Q. Allow me now to bring a customer perspective. What benefits do companies, especially those in the iGaming sector, gain from integrating the accelerated payment solutions of Paysafe?
A. Given our “born in gaming” origins, we believe we are one of the few payment platforms in the market that has a full suite of solutions to support both store based and online operators. This means our combination of brick and mortar, wallet, and cash solutions allow customers to seamlessly transact and play across the in-store and online offerings of our gaming merchants.
Solutions like our single integration API give our gaming merchants access to payment processing platforms that are accessible in multiple geographies through different processors, a host of local payment methods and a global network of banks. This in effect improves the customer experience and reduces revenue losses from declined transactions.
Effective risk and fraud management is a key differentiator, given the deep expertise and geographical coverage we provide the industry. Our investment in our risk and fraud infrastructure protects both merchants and customers while ensuring a seamless payments experience.
Q. The new technologies in the payment space have blurred the boundaries of national currencies to an extent. What are your thoughts on the influence of the laws and regulations of different countries on the growth of payment processes, especially for a highly regulated industry like iGaming?
A. The world is definitely a smaller place from a payments perspective today than it was five or six years back, largely enabled by the rapid adoption of disruptive technologies like blockchain, API driven ecosystems, and standardization of messaging services.
Like any financial service, payments are heavily influenced by regulation – and fortunately in a good way for the most part. Governments have been quick at recognizing how critical a scalable and democratized payments infrastructure is to drive economic growth and, as a result, we see regulation being enacted in in many markets. This is helping build out global payment ecosystems – for instance, UPI in India, Open Banking in Europe, or FedNow in the US. As this ecosystem continues to evolve, we see the emergence of trends like pay by bank and local payment methods continuing to grab market share from the card schemes, which will benefit both consumers and merchants.
iGaming is still in its infancy and, in certain markets like the US, can ride this wave of an open payments ecosystem to provide a far superior experience to its customers. Regulation in gaming is still evolving and it will look to more mature markets in Europe for insight as it starts to put in place legislation for the industry. Paysafe is leveraging its established presence in the EU to bring insight and product offerings to the US market that allow our gaming partners to not only grow their business in line with established legislation but also to build and offer products that consider future legislation that we think could be enacted.
Q. What is your take on the growth of mobile payments over the last few years?
A. Smartphones are a part of our daily lives today and are to a large degree considered indispensable. In the few years leading up to the pandemic, we were already seeing steady growth in mobile payments. The onset of the pandemic accelerated that growth by as much as 75% in some segments.
Some of the key drivers are:
The influence of digital transformation: As industry sectors, particularly financial services, have increasingly been disrupted and transformed, the mobile phone has emerged as an important customer engagement channel. As customer behavior matured to using mobile phones as a transaction medium, the need to support payments drove adoption.
The rise of emerging digital economies: The other big influence was the rise of emerging economies. India, for example, had a head start in becoming a digital economy with its population armed with mobile phones before they even had access to desktop computers. Countries like India that are supported by digital friendly government regulations, have a large unbanked population and an industry that’s very willing to provide payment and banking solutions, witnessed exponential growth in mobile payments.
Apps, wallets, and subscription services: As the number of apps hosted on Apple and Android platforms grew, people are increasingly using mobile phones to purchase a range of services, from buying tickets to ordering rides and subscription services. This adoption led to the creation of a full payment supportive ecosystem, including wallets (Apple Pay, Google Pay, and our own Skrill digital wallet, among others) and emerging payments volumes driven by a growing library of subscription services.
Payments continue to become easy and reliable: Having a credit or a debit card used to be the only way to make a payment on a mobile phone. However, payments have evolved to keep up with the emerging digital landscape. Today beyond these traditional payment methods, customers can pay with their bank accounts, cash, and by using over 200 local payment methods specific to geographies –which has democratized payments. That coupled with regulation to promote open banking systems and reliable real-time payments as well as faster payment infrastructure has helped drive the surge of mobile payments.
Increasingly secure and safe transactions: Wherever there is a financial transaction there is also the risk of fraud. Because of this, mobile phones have evolved to continually make transactions both convenient and safe. Whether it’s by using face ID, biometrics or contactless payments, the ability of the manufacturers to deliver secure payments was critical in driving the wider adoption of mobile payments.
Q. Let’s conclude with something about the future. Could you reveal some of the changes that you foresee coming in the mobile space? What about the payments sector?
A. With app store operators seeing pressure from governments around the world to loosen their grips on the mobile ecosystem – especially in terms of payments – we expect to see some massive changes soon.
Alternative app stores that allow more app choices for end-users and more payment processing choices for app store publishers are benefitting both merchants and consumers.
Additionally, we expect the consumer’s need for speed to increase even further, widening the divide between those businesses that can deliver on this expectation and those that can’t.
We’re confident that, between the talent of our team and partners like Bitrise, we’ll land on the right side of that divide.
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Next week, the annual Gaming in Holland Conference returns to Amsterdam. Willem van Oort, independent iGaming consultant and founder of Gaming in Holland shares what attendees can look forward to at this year’s event.
What can attendees expect from this year’s conference?
As in previous years, the Gaming in Holland Conference will bring together the leading decision makers from the Dutch regulated gambling industry. Licensed operators, regulatory representatives, and key stakeholders from across the sector will all be in attendance.
This year’s speaker lineup includes the CEOs of Nederlandse Loterij and Holland Casino. In addition, FDJ, the new owner of Unibet, will be represented by a senior executive who will discuss the company’s perspective on the current Dutch market landscape.
The Netherlands Gambling Authority will also contribute two separate presentations: one focused on the regulator’s approach to upcoming legislation, and another dedicated to its new approach to player protection.
Alongside an extensive conference agenda, attendees will have plenty of opportunities to network and connect with industry leaders – including during the event’s traditional boat tour through Amsterdam’s iconic canals.
Apart from these highlights, are there other sessions you are looking forward to?
Like other years, H2 Gambling Capital will be sharing its latest growth projections of the Dutch market. This always offers a solid departure point for other discussions.
I am also looking forward to the presentation by Blask, which will offer an in-depth look at what kind of games Dutch players are interested in, as well as which game categories are featured prominently by both licensed and unlicensed operators. Do player demand and operators’ offerings actually match up? We will find out at the Conference.
Even more importantly, the Dutch government is expected to imminently publish a specific set of proposals to amend the Remote Gambling Act – including cross-operator deposit limits, an increased minimum age for high-risk games of chance, and much more.
Right now, we still think this will happen before this year’s conference kicks off. In that case, we will be hearing directly from the regulator how, exactly, the rules will change.
In addition to these specific sessions, tell us a little bit more about the idea behind Gaming in Holland’s new “Reclaim the Market” mission statement.
As is often the case in regulated markets facing stricter compliance measures, the Dutch regulated iGaming sector has seen market share shift toward increasingly aggressive offshore operators. This is a trend we want to halt – and ideally reverse. That ambition is at the heart of our “Reclaim the Market” initiative.
The good news is that licensed operators collectively possess a considerable amount of market power, enabling them to apply meaningful pressure on suppliers, payment providers, marketing affiliates, and other service providers that continue to facilitate the day-to-day operations of offshore operators. The key challenge lies in coordinating these efforts effectively so that this influence delivers tangible results.
Regulatory involvement is also essential. Neither licensed operators nor regulators benefit from the continued growth of the offshore market, making this an area where all parties share a strong common interest.
Looking a bit farther ahead, what do you think is necessary to keep the black market in check long-term?
I think that B2B licensing will become inevitable. It will be a lot of work for regulators, but I am convinced that this is the only way to introduce a meaningful separation, as well as a qualitative difference between licensed and unlicensed offerings. Players can tell that the onshore product is not evidently superior, but still, we expect them to accept worse RTP percentages due to the tax obligations and higher compliance burdens of licensed operators. While players generally prefer to play in the legal market, they will not do so at any price. That is just basic economics.
Even so, I believe the greatest opportunity for change lies in shifting societal attitudes toward gambling. In the Netherlands, for example, gambling is still generally viewed as somewhat taboo or socially questionable. In my view, that stigma can make it easier for players to drift toward illegal operators.
But what if gambling were treated as a fully legitimate and transparent form of entertainment? If it became more normalized and openly accepted, players might naturally gravitate toward licensed operators as the obvious and responsible choice.
That, I believe, is where significant progress can still be made.
The 2026 Gaming in Holland Conference takes place on June 4 at the KIT Royal Tropical Institute in Amsterdam. The full conference agenda is available here. Or click here to register.
The post 2026 Gaming in Holland Conference: #ReclaimTheMarket & More appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EGT y EGT Digital llegaron a Brasil con una trayectoria consolidada en más de 85 jurisdicciones, bajo la firme decisión de no replicar un modelo internacional en un mercado que exige una adaptación local.
Al frente de esa estrategia se encuentra Celina Guedes, quien lidera la expansión de la compañía en los mercados brasileños de juego, casinos y VLT.
Con más de 20 años de experiencia en los segmentos de casinos físicos y online en Brasil y América Latina, Guedes ha estructurado su enfoque en torno a lo que denomina “glocalización”: aplicar estándares tecnológicos globales al comportamiento, la regulación y las expectativas específicas del jugador brasileño.
Los resultados ya son visibles. EGT ganó la categoría de Mejor Solución VLT en los BiS Awards 2026. El despliegue en Paraíba validó el modelo VLT a escala operativa, con una recurrencia y un compromiso (engagement) por parte de los usuarios que superaron las proyecciones iniciales. En Río de Janeiro, la solución superó la Prueba de Concepto con Loterj, abriendo las puertas a uno de los mercados de juego más estratégicos del país.
In esta entrevista, Guedes analiza qué diferenció a EGT en el competitivo mercado brasileño, cómo funciona la integración omnicanal en la práctica y por qué cree que el crecimiento a largo plazo de la industria depende de la regulación, la transparencia y el juego responsable; no a pesar de ellos, sino gracias a ellos.
Celina, ¡felicitaciones por los BiS Awards 2026! EGT y EGT Digital ganaron en la categoría de Mejor Solución VLT. En tu opinión, ¿cuál fue el “factor X” que diferenció a su producto en un mercado tan competitivo como el de Brasil este año?
Celina Guedes – Creo que nuestro principal diferenciador fue la combinación de una tecnología robusta, la experiencia del jugador y la adaptabilidad al mercado brasileño. EGT ya cuenta con una trayectoria global consolidada en más de 85 jurisdicciones, pero en Brasil no nos limitamos a replicar un modelo internacional: localizamos la solución.
El mercado brasileño exige rendimiento, estabilidad, seguridad regulatoria y, al mismo tiempo, un entretenimiento accesible e intuitivo. Logramos entregar exactamente ese equilibrio a través de una solución VLT omnicanal que es altamente escalable y cuenta con una amplia aceptación por parte de los jugadores.
Además, la integración entre EGT y EGT Digital nos permitió ofrecer un ecosistema completo para operadores y loterías estatales, lo cual es esencial en un entorno cada vez más competitivo y regulado.
Mencionaste que EGT busca establecer “nuevos estándares más altos”. ¿Cómo equilibra la compañía la tecnología global proveniente de Bulgaria con las especificidades culturales y regulatorias del jugador brasileño?
Este equilibrio se logra precisamente porque EGT cuenta con experiencia global pero opera localmente con equipos que entienden profundamente cada mercado.
Brasil tiene características muy específicas: el comportamiento del jugador, el perfil de consumo, una legislación en evolución e incluso preferencias visuales y de jugabilidad. Es por eso que trabajamos en estrecha colaboración con los operadores y los organismos reguladores para adaptar las interfaces, los recorridos del usuario, los métodos de pago, la comunicación y las funciones a las expectativas brasileñas.
Al mismo tiempo, mantenemos los estándares internacionales de seguridad, cumplimiento y estabilidad tecnológica, los cuales son reconocidos a nivel mundial. Esta combinación de experiencia global e inteligencia local es uno de los pilares de nuestro crecimiento en el país.
La operación de Paraíba fue un hito en cuanto a despliegue a gran escala. ¿Cuáles fueron los principales aprendizajes de este proyecto y qué dicen los números iniciales de rendimiento sobre la aceptación del formato VLT por parte de los usuarios?
Paraíba fue extremadamente importante porque validó, en la práctica y a escala operativa, el potencial del modelo VLT en Brasil.
El principal aprendizaje fue la fuerte demanda que existe por un producto regulado que sea seguro y ofrezca una experiencia de entretenimiento de alta calidad. El público respondió de manera muy positiva desde los primeros meses de operación.
Los indicadores iniciales superaron nuestras expectativas en términos de recurrencia de usuarios, compromiso (engagement) y estabilidad operativa. Esto demuestra que los jugadores brasileños están abiertos al formato VLT cuando se presenta dentro de un entorno tecnológico regulado, transparente y confiable.
Respecto a Río de Janeiro: el producto superó la Prueba de Concepto (PoC) con Loterj. ¿Qué puede esperar el mercado de Río de este lanzamiento y cómo planea EGT escalar esta solución a otros estados que están configurando sus loterías en 2026?
Río de Janeiro es un mercado estratégico para toda la industria, y la aprobación de la PoC fue un paso muy relevante.
El mercado puede esperar una solución moderna y segura, diseñada para ofrecer una experiencia física y digital integrada. Nuestro objetivo no es solo desplegar terminales, sino construir un ecosistema sostenible para operadores, loterías y jugadores.
Creemos que muchos estados están observando de cerca los modelos que se están implementando ahora. Por lo tanto, nuestro enfoque es demostrar la eficiencia operativa, la capacidad de generación de ingresos y la responsabilidad regulatoria.
EGT está preparada para escalar rápidamente, ya que cuenta con la infraestructura tecnológica, la experiencia internacional y la adaptabilidad regulatoria necesarias para respaldar nuevos proyectos estatales en diferentes etapas de madurez.
La solución de EGT se describe como completamente omnicanal. Para nuestra audiencia, ¿cómo funciona en la práctica esta integración entre las terminales físicas y la plataforma digital? ¿El jugador se mueve entre ambos mundos con una sola cuenta?
Sí. Ese es uno de nuestros principales diferenciadores.
Los jugadores pueden comenzar su experiencia en una terminal física y continuar en el entorno digital utilizando la misma cuenta, billetera (wallet) e historial de interacción. Esto crea un recorrido fluido, moderno y conveniente.
La integración omnicanal permite a los operadores tener una visión unificada del comportamiento del usuario, lo que viabiliza campañas más inteligentes, programas de fidelización y mecanismos avanzados de cumplimiento.
En la práctica, conectamos lo mejor de ambos mundos: la conveniencia de lo digital con la presencia física y el alcance de las terminales VLT.
In un escenario donde el gobierno está bloqueando plataformas sin solvencia económica, ¿cómo protege la seguridad y transparencia del ecosistema de EGT Digital tanto a los operadores como a los usuarios finales?
Este movimiento regulatorio refuerza algo que EGT siempre ha defendido: el crecimiento sostenible depende de la regulación, la transparencia y la responsabilidad.
Toda la infraestructura de EGT Digital opera bajo estrictos estándares internacionales de cumplimiento, certificación y seguridad tecnológica. Trabajamos con sistemas auditables, controles antifraude, trazabilidad operativa, protección de datos y monitoreo continuo.
Esto protege a los operadores desde el punto de vista regulatorio y financiero, pero también brinda a los consumidores la confianza de utilizar una plataforma legítima, segura y supervisada. En un mercado que madura rápidamente, las empresas sólidas con una trayectoria internacional consistente ganan protagonismo de forma natural.
Estamos viendo un intenso debate en Brasilia sobre la ludopatía y el endeudamiento de los hogares. ¿Cómo incorpora la tecnología VLT de EGT mecanismos de Juego Responsable y controles de gasto para prevenir conductas compulsivas?
El Juego Responsable es un tema central para EGT a nivel global y también en Brasil.
Nuestra tecnología incluye herramientas para el control del tiempo de sesión, límites de depósito y de apuestas, alertas de comportamiento de riesgo y mecanismos de autoexclusión. Además, los operadores pueden monitorear patrones de comportamiento sospechosos de manera mucho más efectiva a través de nuestra tecnología.
Creemos que la regulación y la innovación deben ir de la mano. El objetivo de la industria debe ser proporcionar un entretenimiento seguro, sostenible y transparente.
Este es un debate importante y saludable para la madurez del sector, y EGT quiere ser parte de la construcción de un mercado responsable a largo plazo.
Celina, para cerrar: el Grupo EGT ya está presente en 85 jurisdicciones. Con Brasil alcanzando su madurez en 2026, ¿dónde ves a EGT Digital en el ranking nacional durante los próximos dos años?
Brasil se ha convertido en uno de los mercados de juegos y apuestas más estratégicos del mundo, y EGT ve un enorme potencial de crecimiento aquí.
Durante los próximos dos años, nuestro objetivo es consolidar a EGT y EGT Digital entre los proveedores líderes de tecnología y soluciones omnicanal en el país, expandiendo la presencia tanto en el segmento físico como en el digital.
Estamos invirtiendo fuertemente en expansión operativa, alianzas locales, innovación tecnológica y relaciones institucionales. Creemos que solo estamos al comienzo de la transformación de este mercado en Brasil.
Nuestro enfoque no es solo el crecimiento en números, sino construir una operación sólida y sostenible, reconocida por su excelencia tecnológica y la confianza del mercado.
The post “Para EGT, el crecimiento sostenible en Brasil depende de la transparencia” appeared first on Americas iGaming & Sports Betting News.
EGT and EGT Digital arrived in Brazil with a consolidated track record across more than 85 jurisdictions — and a deliberate choice not to replicate an international model in a market that demands local adaptation.
At the centre of that strategy is Celina Guedes, who leads the company’s expansion in Brazil’s gaming, casino and VLT markets.
With over 20 years of experience across land-based and online casino segments in Brazil and Latin America, Guedes has built her approach around what she calls “glocalization” , applying global technology standards to the specific behaviour, regulation and expectations of the Brazilian player.
The results are becoming visible. EGT won the Best VLT Solution category at the BiS Awards 2026. The Paraíba rollout validated the VLT model at operational scale, with user recurrence and engagement exceeding initial projections. In Rio de Janeiro, the solution passed the Proof of Concept with Loterj, opening the door to one of the country’s most strategic gaming markets.
In this interview, Guedes discusses what differentiated EGT in a competitive Brazilian market, how omnichannel integration works in practice, and why she believes the industry’s long-term growth depends on regulation, transparency and responsible gaming, not despite them, but because of them.
Celina, congratulations on the BiS Awards 2026! EGT and EGT Digital won in the Best VLT Solution category. In your view, what was the “X factor” that set your product apart in such a competitive market as Brazil this year?
Celina Guedes – I believe our key differentiator was the combination of robust technology, player experience, and adaptability to the Brazilian market. EGT already has a consolidated global track record across more than 85 jurisdictions, but in Brazil we did not simply replicate an international model, we localized the solution.
The Brazilian market demands performance, stability, regulatory security, and at the same time accessible and intuitive entertainment. We were able to deliver exactly that balance through an omnichannel VLT solution that is highly scalable and widely accepted by players.
In addition, the integration between EGT and EGT Digital allowed us to offer a complete ecosystem for operators and state lotteries, which is essential in an increasingly competitive and regulated environment.
You mentioned that EGT seeks to establish “higher new standards.” How does the company balance global technology from Bulgaria with the cultural and regulatory specifics of the Brazilian player?
This balance is achieved precisely because EGT has global expertise but operates locally with teams that deeply understand each market.
Brazil has very specific characteristics: player behavior, consumption profile, evolving legislation, and even visual and gameplay preferences. That is why we work closely with operators and regulatory bodies to adapt interfaces, user journeys, payment methods, communication, and features to Brazilian expectations.
At the same time, we maintain international standards of security, compliance, and technological stability, which are globally recognized. This combination of global experience and local intelligence is one of the pillars of our growth in the country.
The Paraíba operation was a large-scale rollout milestone. What were the key learnings from this project, and what do the initial performance numbers say about user acceptance of the VLT format?
Paraíba was extremely important because it validated, in practice, the potential of the VLT model in Brazil at operational scale.
The main learning was the strong demand for a regulated product that is safe and offers a high-quality entertainment experience. The audience responded very positively from the first months of operation.
Initial indicators exceeded our expectations in terms of user recurrence, engagement, and operational stability. This shows that Brazilian players are open to the VLT format when it is presented within a regulated, transparent, and reliable technological environment.
Regarding Rio de Janeiro: the product passed the Proof of Concept (PoC) with Loterj. What can the Rio market expect from this launch, and how does EGT plan to scale this solution to other states shaping their lotteries in 2026?
Rio de Janeiro is a strategic market for the entire industry, and the PoC approval was a highly relevant step.
The market can expect a modern, secure solution designed to deliver an integrated physical and digital experience. Our goal is not only to deploy terminals, but to build a sustainable ecosystem for operators, lotteries, and players.
We believe many states are closely observing the models being implemented now. Therefore, our focus is to demonstrate operational efficiency, revenue generation capacity, and regulatory responsibility.
EGT is prepared to scale quickly, as it already has technological infrastructure, international experience, and regulatory adaptability to support new state projects at different stages of maturity.
The EGT solution is described as fully omnichannel. For our audience, how does this integration between physical terminals and the digital platform work in practice? Does the player move between both worlds with a single account?
Yes. That is one of our main differentiators. Players can start their experience on a physical terminal and continue in the digital environment using the same account, wallet, and interaction history. This creates a seamless, modern, and convenient journey.
The omnichannel integration allows operators to have a unified view of user behavior, enabling smarter campaigns, loyalty programs, and advanced compliance mechanisms.
In practice, we connect the best of both worlds: the convenience of digital with the physical presence and reach of VLT terminals.
In a scenario where the government is blocking platforms without economic substance, how does the security and transparency of the EGT Digital ecosystem protect both operators and end users?
This regulatory movement reinforces something EGT has always supported: sustainable growth depends on regulation, transparency, and responsibility.
All EGT Digital infrastructure operates under strict international standards of compliance, certification, and technological security. We work with auditable systems, anti-fraud controls, operational traceability, data protection, and continuous monitoring.
This protects operators from a regulatory and financial standpoint, but also gives consumers the confidence of using a legitimate, secure, and supervised platform.
In a rapidly maturing market, solid companies with a consistent international track record naturally gain prominence.
We are seeing an intense debate in Brasília about gambling addiction and household debt. How does EGT VLT technology incorporate Responsible Gaming mechanisms and spending controls to prevent compulsive behavior?
Responsible Gaming is a core topic for EGT globally and also in Brazil.
Our technology includes tools for session time control, deposit and betting limits, risk behavior alerts, and self-exclusion mechanisms. In addition, operators can monitor suspicious behavioral patterns much more effectively through our technology.
We believe regulation and innovation must go hand in hand. The industry’s goal should be to provide safe, sustainable, and transparent entertainment.
This is an important and healthy debate for the sector’s maturity, and EGT wants to be part of building a long-term responsible market.
Celina, to close: EGT Group is already present in 85 jurisdictions. With Brazil reaching maturity in 2026, where do you see EGT Digital in the national ranking over the next two years?
Brazil has become one of the most strategic gaming and betting markets in the world, and EGT sees enormous growth potential here.
Over the next two years, our goal is to consolidate EGT and EGT Digital among the leading technology and omnichannel solution providers in the country, expanding presence in both physical and digital segments.
We are heavily investing in operational expansion, local partnerships, technological innovation, and institutional relationships. We believe we are still at the beginning of the transformation of this market in Brazil.
Our focus is not only growth in numbers, but building a solid, sustainable operation recognized for technological excellence and market trust.
The post “For EGT, sustainable growth in Brazil depends on transparency” appeared first on Americas iGaming & Sports Betting News.
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