Australia
Exclusive Q & A with Marc Edwards, CEO of ORDER
Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?
A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.
Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?
A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.
Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?
A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.
Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?
A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.
Q. Could you talk about the new diversification initiatives that are in pipeline?
A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.
Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?
A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.
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Australia
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
AUSTRAC commenced civil penalty proceedings in the Federal Court against Entain Group Pty Ltd (Entain), which operates online betting sites including Ladbrokes, Neds and other online betting brands. The proceedings allege serious and systemic non-compliance with Australia’s anti-money laundering and counter-terrorism financing (AML/CTF) laws.
AUSTRAC CEO Brendan Thomas said the agency considers there were systemic failures in Entain’s approach to its AML/CTF obligations.
“AUSTRAC’s proceedings allege that Entain did not develop and maintain a compliant anti-money laundering program and failed to identify and assess the risks it faced. We are alleging this left the company at serious risk of criminal exploitation.
“Money laundering is often a symptom of serious criminal activity, including fraud, scams and corruption, all of which have equally serious effects on our communities,” he said.
AUSTRAC’s allegations include that:
• Entain’s board and senior management did not have appropriate oversight of its AML/CTF program, which limited its ability to identify the ML/TF risks it faced and its vulnerability to criminal exploitation.
• Entain operated a 24/7 business through its website and app, which created risks that persons unknown to Entain could access and use Entain’s betting platform including through third party providers.
• Third parties, including businesses and individuals, accepted cash and other deposits on behalf of Entain to be credited into betting accounts in ways that could obscure the proceeds of crime. Cash is less transparent than other forms of money and is at higher risk of being the proceeds of crime.
• Entain did not have appropriate controls to confirm the identity of customers making these deposits and the source of this money.
• Entain did not conduct appropriate checks on 17 higher risk customers, including examples where Entain did not appropriately deal with the risk that its online betting sites were being exploited by criminals to spend the proceeds of serious crime. This includes allegations that Entain deliberately obscured the identity of some high risk customers, on its own systems, through the use of pseudonyms to “protect their privacy”.
“This is the first time AUSTRAC has brought civil penalty proceedings against businesses operating in the online betting sector, and the Australian arm of Entain is part of one of the world’s largest sports betting and gaming groups,” Mr Thomas said.
“The online betting sector, and all other businesses regulated by AUSTRAC, must take their AML/CTF obligations seriously. This includes ensuring they have appropriate procedures to know who their customer is, even when they rely on third parties to process transactions.”
The action taken is part of AUSTRAC’s ongoing work focussed on gambling businesses in Australia to fight money laundering opportunities in the gambling industry. Following the Federal Court ordering Crown pay $450million in penalties over 2 years in 2023, this year AUSTRAC has seen the Federal Court order SkyCity to pay $63M penalty for breaches to the AML/CTF Act, accept an enforceable undertaking from Sportsbet, continue the Federal Court case against Star and are continuing the regulatory focus on a number of other gambling entities across Australia.
Additionally, the launch of the money laundering National Risk Assessment this year highlighted the highly exposed nature and vulnerability to money laundering online betting agencies face. This valuable resource has been developed support business better understand and develop appropriate measures to mitigate their risks.
It is now a matter for the Federal Court of Australia to determine whether Entain contravened the Act and, if so, what orders to make. AUSTRAC will not provide further comment on this enforcement action while the matter is before the Court.
Non-confidential Court documents related to the Entain matter will be available on the enforcement actions taken page in due course.
“AUSTRAC continues to actively driving out money laundering opportunities in Australia’s gambling industry and we’ll be tireless in our efforts to remove the ability for criminal to use our financial system to their own gain,” Mr Thomas said.
The post AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws appeared first on European Gaming Industry News.
The NSW Government has appointed experienced public administrator Christine Howlett as a new Commissioner of the NSW Independent Casino Commission (NICC) for a four-year term following a competitive recruitment process.
Ms Howlett fills the vacancy created by the departure of Craig Sahlin who served as a NICC Commissioner since 2022 and was a Board Member of the NSW Independent Liquor & Gaming Authority (ILGA) between 2016 and 2022.
The NICC is the independent statutory regulator of NSW’s two casinos, set up in 2022 to provide increased regulatory oversight of casino operations.
Ms Howlett joins the NICC with substantial executive leadership experience in public administration, corporate governance, regulation and stakeholder engagement.
From 2021 she served as Deputy Special Manager, independently overseeing Crown Melbourne’s remediation program following the findings of the Finkelstein Royal Commission, including reforms to prevent gambling harm and money laundering.
Ms Howlett has also held senior roles with Victoria’s Independent Broad-based Anti-Corruption Commission, the NSW Department of Family and Community Services, Victoria’s Royal Commission into the Management of Police Informants and the National Crime Authority.
Minister for Gaming and Racing David Harris said: “An exhaustive selection process was undertaken to fill the NICC Commissioner role in accordance with legislative requirements, including the establishment of a selection panel and engagement of an independent probity adviser.
“Christine Howlett brings a wide range of skills and expertise to the NICC, with highly relevant experience in independently overseeing Crown Melbourne’s remediation program.
“She joins the NICC at a critical time with the regulator currently monitoring The Star casino’s ongoing remediation work following the Bell Two Inquiry.
“I would like to thank Craig Sahlin for his outstanding contribution to both the NICC and ILGA over the past eight years.
“His demonstrated expertise has significantly contributed to strengthening the government’s regulatory framework and public confidence and trust in the work of both the NICC and ILGA.”
NICC Chief Commissioner Philip Crawford said: “The NICC is pleased to welcome Christine Howlett to the role and is looking forward to utilising her experience to advance the NICC’s strategic priorities.
“Christine’s skills will be valuable to help the NICC expand its surveillance and data collection abilities to better monitor financial crime risks and compliance.
“Christine’s expertise in building internal capacity will assist the NICC to maintain effective regulatory supervision past the remediation and suitability phases, and into longer-term sustainability.
“We thank Craig Sahlin for his exceptional work with the NICC and ILGA over the past eight years. His dedication was instrumental in advancing the NICC’s mission and his efforts have contributed to the achievement of significant milestones.”
The post Christine Howlett Appointed as New Commissioner of NSW Independent Casino Commission appeared first on European Gaming Industry News.
Gambling law and regulation conference Regulating the Game announced the latest addition to its 2025 Masterclass Series in Sydney: “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care,” presented by Jay Robinson, Chief Stakeholder Relations Officer at Focal Research Consultants.
With over 20 years of global experience in developing and delivering training programs across jurisdictions—from pubs and clubs to casinos and online operators—Robinson is a leading voice in creating safer gambling environments.
“Robinson’s approach focuses on building a culture of customer care that prioritizes player protection and staff well-being while enhancing the overall gambling experience,” a press release says.
This masterclass will delve into:
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How industry leaders, regulators, and frontline staff can embed a culture of safer gambling.
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The critical role leadership plays in sustaining training initiatives.
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Strategies to extend the reach and effectiveness of safer gambling programs, improve customer experiences, reduce staff burnout, and drive long-term benefits for operators and stakeholders alike.
“Effective gambling staff training must meet the real needs of both staff and customers, ensuring that safer gambling practices become second nature. This masterclass is about empowering organizations to go beyond compliance, fostering a culture of care and leadership that makes a lasting impact,” said Jay Robinson.
According to the announcement, this masterclass is “essential for operational leaders, C-suite executives, regulators, and anyone committed to advancing safer gambling initiatives.” Participants will leave with actionable insights and tools to lead cultural change, elevate training outcomes, and strengthen their organization’s reputation.
The Regulating the Game conference seeks to bridge the gap between regulators, industry professionals, and stakeholders. Now entering its fifth year, the conference continues to attract world-class speakers and attendees, driving discussions on policy, regulation, and sector challenges.
The post Regulating the Game 2025 adds masterclass on safer gambling training and customer care appeared first on European Gaming Industry News.
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