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Exclusive Q & A with Marc Edwards, CEO of ORDER  

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Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?

A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.

Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?

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A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.

Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?

A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.

Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?

A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.

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Q. Could you talk about the new diversification initiatives that are in pipeline?

A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.

Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?

A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.

 

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Entain’s Andrew Vouris to Speak at Regulating the Game 2026

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Leading gaming law and regulation conference Regulating the Game has announced the newly appointed CEO of Entain Australia and New Zealand as its first Featured Speaker for its March 2026 event in Sydney.

The conference is scheduled to take place from 9 to 11 March 2026 at the Sofitel Sydney Wentworth.

Andrew Vouris, who was appointed CEO of Entain Australia and New Zealand in August, brings almost two decades of leadership experience in wagering, operations and innovation at some of Australia’s largest wagering operators.

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His career spans senior leadership roles in Tabcorp’s multi-billion dollar wagering and media business, heading global operations of a pioneering esports and wagering platform, and partnering with private equity to build early-stage ventures in esports. Across these roles he has been deeply engaged in navigating complex regulatory and compliance challenges.

Since stepping into the CEO role at Entain Australia and New Zealand, Vouris has outlined his desire to embed a culture of “win, but not at all costs”, to return to the basics of selling bets and to lead innovation while ensuring customers are protected.

“I am grateful for the opportunity to speak at Regulating the Game 2026, which provides a unique global platform for advancing dialogue between regulators, industry and thought leaders,” Vouris said.

“At a time when public expectations and regulatory demands are at an all-time high, I look forward to sharing Entain’s vision for balancing sustainable growth, compliance leadership, and customer protection.”

Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, added: “Andrew’s leadership vision for Entain and his extensive track record across wagering and esports bring an important perspective to Regulating the Game 2026. His focus on culture, compliance and innovation aligns strongly with the values of the conference, and we are thrilled to feature his insights as part of this year’s program.”

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AUSTRAC Intelligence Helps Crack Gold Laundering Case Linked to Gambling

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AUSTRAC intelligence sparked an investigation that helped the Law Enforcement Conduct Commission (LECC) to uncover a NSW police officer who sold more than $1.3 million in family gold bars to fund a gambling addiction.

The officer was found by the LECC to have engaged in serious misconduct after taking 12 gold bars, weighing 50 ounces each that belonged to his uncle and was stored underneath his mother’s house.

He falsified know your customer forms to sell the bullion to 2 dealers, claiming the gold was a birthday gift or inheritance and then he used the proceeds on sports betting apps and later admitted to the false information stating he “needed the money”.

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AUSTRAC first raised the alarm by flagging transactions, including significant gold sales to a bullion dealer with reported money laundering links.

Operation Dartmoor was launched and uncovered the full extent of misconduct.

The officer resigned from the NSW Police Force and has been referred to the Department of Public Prosecutions.

AUSTRAC CEO Brendan Thomas said the case highlights the risks facing the bullion sector.

“Gambling harm doesn’t just drain bank accounts, it can drive desperate people into crime,” Mr Thomas said.

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“When gambling turns to addiction, people often look for fast money and that can mean stealing, fraud or money laundering.

“Bullion is portable, valuable and attractive to people wanting to use it illegitimately.

“If you trade in bullion, you are part of the front line in stopping its exploitation.

“Your AML/CTF controls are the difference between being a trusted dealer or a weak link for crime.

“Every transaction is a potential red flag – it’s your responsibility to look twice, and if needed, report it.”

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Mindway AI and Crown Resorts Partner to Launch Revolutionary Player Protection

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Mindway AI, a leader in player protection solutions for the gaming industry, is pleased to announce a partnership with Crown Resorts to introduce GameScanner to their Australian operations. This partnership marks the largest global implementation of Mindway’s technology in a physical setting and is the first land-based application in Australia, setting a new industry standard and aligning with Crown’s commitment to safe and sustainable gaming.

GameScanner is an award-winning AI solution, trained by gambling harm experts, researchers, and psychologists, to better enable effective checks, with a focus on player well-being and preventative measures. GameScanner’s highly advanced technology enables operators to understand the risk distribution among their guests, allowing these risks to be identified and addressed to enhance player protection.

“The introduction of this technology at Crown is yet another example of our commitment to continuous safety improvements and harm minimisation,” said Dr Jamie Wiebe, Group EGM of Crown PlaySafe. “This will greatly assist in identifying risks and preventing harms from occurring in the first place, which is a major focus for us at Crown. In collaboration with our Crown PlaySafe initiatives, technology plays a critical role in helping us provide a safe environment and uphold our industry-leading standards for our guests.”

This partnership marks a new era for the growing Mindway AI, as the company expands its application of AI solutions into land-based settings. GameScanner currently engages with just over 12.8 million active players in 64 global jurisdictions each month.

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“We are thrilled to partner with Crown Resorts in this significant initiative,” said Rasmus Kjaergaard CEO at Mindway AI. “Our shared vision for player welfare is the foundation of this collaboration. Our move into land-based applications signifies a significant milestone for Mindway AI. With GameScanner, we are reinforcing our commitment to player welfare across all gaming platforms, creating an environment where care and safety are paramount.”

The implementation of GameScanner marks a pivotal enhancement to Crown Resorts’ harm minimisation framework and reiterates the company’s dedication to industry-leading standards.

The post Mindway AI and Crown Resorts Partner to Launch Revolutionary Player Protection appeared first on European Gaming Industry News.

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