Australia
Exclusive Q & A with Marc Edwards, CEO of ORDER
Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?
A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.
Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?
A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.
Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?
A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.
Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?
A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.
Q. Could you talk about the new diversification initiatives that are in pipeline?
A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.
Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?
A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.
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The Victorian Gambling and Casino Control Commission (VGCCC) has fined online bookmaker QuestBet $80,000 for continuing to accept bets from a customer displaying observable signs of gambling-related distress.
Announcing the fine, VGCCC CEO Suzy Neilan said QuestBet’s non-compliance with its gambling harm minimisation obligations was indicative of a concerning culture.
“Our investigation of QuestBet’s practices found the bookmaker failed to have in place adequate systems to protect individuals identifiably at risk of gambling harm,” Ms Neilan said.
“Minimising gambling harm is an obligation every operator holds – including bookmakers – who must monitor customer wellbeing and intervene if they observe signs of distress.
“This substantial penalty demonstrates the seriousness of the bookmaker’s failure to meet its legal and moral obligations.”
The VGCCC investigation was prompted by a complaint from a customer who claimed QuestBet had allowed them to continue betting – and losing – a significant sum of money in a matter of weeks, without intervention.
“We found that between April and June 2023, the customer contacted QuestBet more than 20 times to request additional credits and bonus bets. On 6 occasions, they mentioned having experienced several large losses.
“This was a clear sign that the customer was struggling. A sign that QuestBet chose to ignore, instead encouraging and enabling the customer to keep gambling with the aid of bonus bets in 5 of the 6 occasions.
“Consequently, the customer lost about $15,000 over two months,” Ms Neilan said.
Staff of gambling operators must provide assistance to customers facing negative consequences from their gambling. There is a range of tools and resources staff might suggest to customers in this situation to assist them to, for example, set and track time and money limits, take a break, self-exclude or access help services.
“QuestBet suggested none of these, thereby breaching the Victorian Bookmakers’ Association Responsible Gambling Code of Conduct and causing further distress to the customer.
“Nor did the bookmaker formally respond to our request for an explanation for its lack of care or a reason not to be sanctioned, despite requesting, and being granted, several extensions to do so,” Ms Neilan said.
The post VGCCC Imposes $80,000 Fine on Online Bookmaker QuestBet appeared first on European Gaming Industry News.
Leading gaming law and regulation conference Regulating the Game has announced the appointment of Tracy Parker, Senior Vice-President, Accreditation, Advisory and Insights at the Responsible Gambling Council (RGC), to the judging panel for the inaugural RTG Global Awards. Parker will represent RGC, a globally respected independent non-profit dedicated to reducing gambling harm, in assessing nominations across categories recognising leadership, innovation and community impact.
The RTG Global Awards, to be presented at the 2026 Gala Dinner on Tuesday 10 March at the Sofitel Sydney Wentworth, celebrate excellence across safer gambling, compliance, industry integrity, financial crime risk management and community contribution.
Parker brings nearly 30 years of experience in driving social responsibility and sustainability, and over a decade championing harm minimization throughout the gambling sector. At RGC, she leads the development and implementation of robust standards and assurance programs, helping organizations deliver safer gambling environments and drive continuous improvement. Her previous leadership roles at Ontario Lottery and Gaming (OLG) strengthened responsible gambling policies across multiple gaming verticals.
“RGC is honored to join the judging panel for the inaugural RTG Global Awards and support this important platform which elevates leadership, integrity, and innovation across the gambling sector. At a time when industry transformation and public expectations are accelerating, recognizing organizations that meaningfully prioritize harm prevention and player wellbeing is critical to a safe and sustainable sector. We are proud to be part of this important work,” said Sarah McCarthy, RGC’s Chief Executive Officer.
Founded in Canada, RGC has spent over four decades as a global leader in gambling harm prevention. Through research, education and partnerships with regulators, operators and communities, RGC drives policy and operational improvements to ensure gambling does not harm people or the places they live.
Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, said: “Tracy’s leadership and RGC’s global standing in safer gambling make them an ideal addition to the RTG Global Awards judging panel. Their commitment to practical, evidence-informed standards and constructive industry engagement reflects the values we seek to highlight through these awards. We’re delighted to welcome Tracy and RGC to this global initiative.”
The inaugural RTG Global Awards will feature six categories:
• Leadership Voice – for principled, reform-focused leadership contributing to sector uplift
• Safer Gambling Champion – for operators or organisations delivering tangible harm minimisation outcomes
• Compliance Excellence – recognising uplift in AML, risk culture or regulatory compliance
• RegTech Solution of the Year – celebrating innovative technologies improving sector integrity and compliance
• Community Impact Initiative – for initiatives delivering measurable community benefit
• Emerging Leader – Safer Gambling or Compliance – spotlighting rising talent (under 40) making meaningful contributions.
The post Tracy Parker Joins Judging Panel for Inaugural RTG Global Awards appeared first on European Gaming Industry News.
Groundbreaking products and systems from JCM Global (JCM) have transformed the global gaming industry, and at AGE 2025, JCM will be at stand #934 celebrating 70 years of industry-leading innovations.
“For 70 years at JCM, the spirit of innovation has been the driving force of our global design and development teams, who continue to create leading technologies. We invite the industry to join us at stand #934 at AGE to celebrate our history of creating solutions that operators rely on to boost security, increase efficiencies, and enhance the guest experience,” said JCM Asia-Pacific General Manager Ian Payne.
At the stand, JCM will showcase its award-winning bill validators: iVIZION and UBA Pro. These best-in-class technologies are proven to provide the highest levels of security and acceptance in automated transaction applications.
JCM is one of the industry’s most prolific innovators and will present multiple pioneering solutions. FUZION offers a full suite of features, including BLE mobile wallet connectivity, real-time peripheral performance data, proactive drop/fill alerts, real-time asset monitoring and more. JCM will also feature the ICB Intelligent Cash Box system, which is proven to eliminate multiple points of human error for a streamlined and more compliant drop process.
Additionally, JCM will display its trusted GEN5 and CouponXpress thermal printers, the standard in the gaming industry. These reliable, smart printers give casino operators the flexibility and power they need to communicate accurately and directly with players through TITO tickets and promotional coupons.
“In Australia, and around the world, operators rely on solutions from JCM, and we are thrilled to celebrate our 70th anniversary while also creating forward-thinking technology roadmaps for our customers,” Payne said.
The post JCM Global Celebrates 70 Years of Industry-leading Innovation at AGE appeared first on European Gaming Industry News.
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