Australia
Exclusive Q & A with Marc Edwards, CEO of ORDER
Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?
A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.
Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?
A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.
Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?
A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.
Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?
A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.
Q. Could you talk about the new diversification initiatives that are in pipeline?
A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.
Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?
A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.
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AUSTRAC has announced that it will expand its intelligence partnership, Fintel Alliance.
Fintel Alliance is a world leading public-private partnership where members and law enforcement work together and share data in real time to target serious crime.
AUSTRAC CEO Brendan Thomas said the Intelligence Division’s Fintel Alliance has been so productive that the agency will now make its collaborative data analytics hub a central function going forward.
“Together, we are able to do much more than any of us could do alone. Fintel Alliance members are working in partnership to fight financial crime – pooling data, sharing insights, and targeting major threats to strengthen financial systems and law enforcement action,” Mr Thomas said.
“This has generated real intelligence across a range of serious crimes including money laundering, child sexual exploitation, domestic violence, tax evasion, fraud and illegal phoenixing.
“For example, late last year we worked with our partners using the collaborative data analytics hub. We obtained all cash deposit transaction data under $10,000 from the four largest banks and jointly looked for criminal patterns. We had more than 50 million data points.
“Using the combined datasets, new software, and with our analysts and bank analysts working together in the same room, we were able to see things that were not visible before. In just a few days we identified major criminal networks now subject to law enforcement action. This shows the power of intelligence partnerships and collective effort.”
Fintel Alliance, first established in 2017, connects experts from major banks, remittance service providers and gambling operators, with law enforcement and security agencies in Australia and overseas.
AUSTRAC is building out the collaborative data analytics hub, a platform for data sharing which has helped identify criminal patterns and trends across the financial sector
This expansion also includes increasing its capacity with additional staff so that Fintel Alliance can contribute to more intelligence innovations and lay the groundwork for partnerships with tranche 2 entities. As part of the expansion, a seconded senior manager from ANZ Bank will help co-lead and build new pairings with industry and government members.
Last year Fintel Alliance produced a threat alert on money muling behaviour and identified an increase in micro-laundering, a process where funds are co-mingled with legitimate and illicit sources and moved at volume through low-value digital transfers.
Fintel Alliance also recently launched a campaign on “scambling”, a practice where unlicensed online gambling platforms advertise on social media and trick people to visit a scam website to participate in gambling.
Regional and remote Aboriginal communities are being targeted in this scam and Fintel Alliance is working with police, banks and other industry partners to raise awareness of “scambling”, to minimise harm to vulnerable Australians.
Fintel Alliance member and NAB Chief Financial Crime Risk Officer, Paul Jevtovic, said practical warnings for customers targeted by criminals is just one of many constructive outcomes achieved through Fintel collaboration.
“The nature of scambling – frequent small transactions – means it isn’t traditionally captured by mandatory reporting,” Mr Jevtovic said.
“However, combining data from multiple sources about cash transactions less than $10,000 allowed Fintel Alliance to more rapidly understand the nature and extent of criminality resulting in timely dissemination amongst members.
“I’ve seen this partnership and capability evolve since 2017 and its expansion is a modern approach not only to intelligence gathering, but more responsive regulation.”
Fintel Alliance Executive Board co-chair and ANZ Group Head of Financial Crime Risk, Cassandra Hewett, said ANZ is proud to have been actively involved in Fintel Alliance since its inception.
“The breadth of industry involvement reflects the value the financial industry sees from the public-private partnership,” Ms Hewett said.
“All members of Fintel Alliance continue to prioritise fighting financial crime and have strengthened our contribution to the collective effort – to prevent our businesses being infiltrated by organised crime, to protect our customers from being exploited, and to drive crime out of our communities.
“Criminals are adept at finding the weak points. By working together to develop and use new tools, technologies and fresh approaches to combat crime we can strengthen the ecosystem we all operate in.
“The collaborative data analytics hub allows Fintel Alliance members to connect our data in ways that weren’t previously possible, providing real time responses to criminal behaviour on already more than one occasion. We are excited to continue to develop these tools and drive real time responses, together.”
Fintel Alliance Executive Board co-chair and AUSTRAC Deputy CEO Intelligence John Moss, said Fintel Alliance expansion is key to AUSTRAC’s ability to disrupt criminal activity above and beyond the existing intelligence efforts and regulatory reach.
“Building even stronger partnerships is going to extend our ability to weed out criminal abuse of the financial system and hit organised crime where it hurts,” Dr Moss said.
“As AUSTRAC prepares to welcome tranche 2 industries to our regulated population, the expansion will no doubt continue to play an even bigger part in disrupting criminal activity.”
The post AUSTRAC Announces Expansion of Fintel Alliance appeared first on European Gaming Industry News.
The NSW Government has launched a new GambleAware campaign, Safer Gambling, Stronger Communities, aimed at preventing and reducing gambling harm in Aboriginal communities across the state.
Using culturally meaningful animations created by young filmmakers at the Jumbunna Institute for Indigenous Education and Research, the campaign encourages Aboriginal people to reflect on their gambling and make safer choices.
Office of Responsible Gambling (ORG) Director Alison Parkinson said the campaign, which will run until June across traditional media and digital platforms, directs viewers to the GambleAware website where they can access further information and support services.
“We know that gambling harm disproportionately affects Aboriginal communities, which is why this campaign is so important,” Ms Parkinson said.
“It speaks directly to First Nations people in a way that is culturally relevant and meaningful.”
The initiative is backed by the Hospitality and Racing Group’s new Aboriginal Stakeholder Strategy which partners with Aboriginal communities to deliver culturally responsive programmes and policies.
Ms Parkinson said it is vital Aboriginal communities have access to the right support, with important messages delivered directly to them.
“By empowering First Nations communities with knowledge and resources, we can help break the cycle of gambling harm and advance closing the gap towards a safer, healthier future for generations to come,” Ms Parkinson said.
ORG has allocated $100,000 from the Responsible Gambling Fund to support the initiative.
The post NSW Government Launches New Gambling Awareness Campaign appeared first on European Gaming Industry News.
Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.
Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.
“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”
“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.
Maincard platform vision:
- Launch in <30 minutes — drag-and-drop, no code required
- End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
- 15,000+ casino games & 1,000+ sportsbook markets out of the box
Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.
The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.
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