Australia

Exclusive Q & A with Marc Edwards, CEO of ORDER

Published

4 years ago

May 27, 2021

Niji Narayan

Reading Time: 3 minutes

Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?

A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.

Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?

A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.

Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?

A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.

Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?

A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.

Q. Could you talk about the new diversification initiatives that are in pipeline?

A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.

Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?

A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.

ACMA

ACMA: Self-Excluded Gamblers Report a Better Quality of Life

Published

7 hours ago

November 14, 2025

Niji Narayan

acma:-self-excluded-gamblers-report-a-better-quality-of-life

Reading Time: 2 minutes

New survey figures from the Australian Communications and Media Authority (ACMA) has revealed that around four in five people (77%) who have registered for self-exclusion from online and phone wagering services experience a better overall quality of life.

The ACMA-commissioned research into user experience with BetStop – the National Self-Exclusion Register also found 79% of registrants experienced improved mental health and 69% experience better personal relationships with family, friends and partners.

Almost all (96%) of registrants surveyed also said that they had either completely stopped betting on sports or racing events (81%) or had decreased their betting (15%).

ACMA member Carolyn Lidgerwood said that the survey and research results show how self-exclusion is helping Australians to manage their gambling behaviour.

“We know online gambling causes a great deal of harm for too many in our communities. It is wonderful to see that the national self-exclusion register is having a positive impact. The stories shared with us are both moving and compelling,” Ms Lidgerwood said.

“We want to make sure everyone who uses phone or internet gambling in Australia is aware of their options for self-exclusion.

“It only takes five minutes to register, and this could change your life,” she said.

The research was undertaken by ORIMA on behalf of the ACMA. The report, including individual case studies, is available at BetStop – the National Self-Exclusion Register research.

The findings from this research will also help to inform the statutory review of the NSER that is currently underway.

The release of the research coincides with BetStop – the National Self-Exclusion Register reaching a new milestone, with more than 50,000 Australians now having chosen to self-exclude since the launch of the programme in August 2023. Over 32,000 people currently have active exclusions.

When someone chooses to register, they are excluded from all of the approximately 190 licensed wagering providers in Australia.

The post ACMA: Self-Excluded Gamblers Report a Better Quality of Life appeared first on European Gaming Industry News.

Australia

SkyCity Announces Renewal of Queenstown Casino Licence

Published

2 days ago

November 12, 2025

Niji Narayan

skycity-announces-renewal-of-queenstown-casino-licence

Reading Time: < 1 minute

SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.

SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”

The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.

AUSTRAC

AUSTRAC Cracks Down on Cryptolink for Late Reporting

Published

2 weeks ago

October 31, 2025

Niji Narayan

austrac-cracks-down-on-cryptolink-for-late-reporting

Reading Time: 2 minutes

AUSTRAC has issued Cryptolink an infringement notice of $56,340 and accepted a court-enforceable undertaking that addresses the company’s AML/CTF deficiencies.

The action follows AUSTRAC’s Crypto Taskforce identifying late reporting of large cash transactions and weaknesses in the company’s money laundering and terrorism financing risk assessments.

AUSTRAC CEO Brendan Thomas said the package of infringement notices and the enforceable undertaking is designed to ensure useable intelligence does not slip through the cracks.

“The infringement notice addresses previous non-compliance around reporting and the enforceable undertaking seeks assurance that Cryptolink has improved its risk assessments and strengthened its AML/CTF controls,” Mr Thomas said.

“Crypto ATMs are one of the highest risk money laundering channels in Australia at the moment. They are being exploited by criminals to launder money and move scam proceeds. This is not conjecture. It’s what our Crypto Taskforce observed and has been backed up by the work of our law enforcement partners.”

As part of the enforceable undertaking, Cryptolink must engage third party reviewers to:

• validate whether the business has reported all required threshold transactions to AUSTRAC

• assess whether the business has implemented effective controls for large cash transactions

• review Cryptolink’s money laundering and terrorism financing risk assessment to ensure it is fit-for-purpose.

Cryptolink has fully cooperated with AUSTRAC and paid the infringement notice in full. Payment of an AUSTRAC infringement notice is not an admission of liability.

The enforcement action comes after intensive engagement with crypto ATM operators since late 2024.

Working in partnership with law enforcement, AUSTRAC’s Crypto Taskforce estimated that 85% of transactions made by the 90 most prolific crypto ATM users were the proceeds of scams and money mule activity.

“Scams are one of the biggest drivers of suspicious activity and criminals have been using crypto ATMs to move and cash out stolen funds,” said Mr Thomas.

A recently released Australian Institute of Criminology report found more than 40% of cybercrime victims are revictimised, often within months.

“With this in mind we want people to be cautious of making transactions to any wallet they don’t control and thinking twice in circumstances where someone asks you to deposit money into a crypto ATM.”

The second stage of the Crypto Taskforce is focussed on high-risk operations.

“Criminals don’t care how they hurt people, they care about making money,” said Mr Thomas.

“We want to work with the digital currency exchanges to harden the sector against exploitation but if operators don’t take this seriously, we will take action.”

The post AUSTRAC Cracks Down on Cryptolink for Late Reporting appeared first on European Gaming Industry News.