Cryptocurrency
‘What is the role of social media within real-money gaming, and how will this change in the years to come?’
We sat down with Tom Leadbetter, Head of Marketing at multiplayer casino game developer FunFair Games, to discuss the increasingly important role played by social media within the modern-day gambling industry.
The casino industry’s use of social media is fundamentally outdated. Specifically, the world of iGaming has yet to understand the true value of community engagement.
The crypto space, by contrast, has long been ahead of the curve. That includes crypto-gambling, which places community at the heart of its acquisition strategy. Yes, many in the real-money gaming sector post about their activity, but that’s rarely followed up with a conversation.
That’s why FunFair Games uses social media to start a two-way dialogue with its community, stimulating discussions on platforms such as Discord, Reddit and Telegram, as well as more conventional social channels like Twitter, where we’ve got more than 35,000 followers.
I doubt there are many companies in the real-money space who use Reddit, but we’re proud to call ourselves pioneers in the gambling industry’s use of social media. And with a current membership count of nearly 17,000, as well as 72,000 page views in January alone, we’ve found the platform to be a fantastic engagement tool.
Keeping your community engaged takes more than just emailing a newsletter without response. We live stream our games at the prototype stage, and ask for community feedback on the names of the characters found in our titles.
In that regard, social media is a great way to garner instant feedback on your content. The crypto index is much younger, boasting a higher level of popularity among Gen Y and Z players than the mainstream casino sector.
Crypto is therefore a useful predictor of things to come. If the emerging generation of player wants more community-driven experiences, it’s likely that social media will prove key to the gambling industry’s future.
There’s a tendency for the real-money sector to fear community engagement. In some ways, that’s understandable: scroll through Twitter these days, and most of the stories you find about gambling tend to be negative.
That negativity, though, stems from a lack of trust. That’s a word you wouldn’t normally associate with the world of gambling, but social engagement allows you to cultivate it. Most of the feedback we get is positive, but our community often flags potential problems too. We don’t shy away from spirited discussions and debates with them – it’s not that everyone agrees, but that everyone cares.
Powered by WPeMatico
Cryptocurrency
SCCG Management Announces Sponsorship Partnership with Hoppa! Card
SCCG Management, a leading advisory firm in the global gaming industry, has announced a sponsorship partnership with Hoppa! Card, a pioneer in crypto payments and banking solutions. This collaboration is set to revolutionize the payment landscape for the gambling industry with a strong focus on crypto technology, leveraging SCCG’s extensive ecosystem of over 120+ client partners and its global presence across all major regions.
Through this partnership, SCCG Management will support Hoppa! Card in delivering their innovative crypto payment and banking solutions to a wider audience within the gaming industry. The synergy between SCCG’s expansive network of client partners and Hoppa! Card’s cutting-edge financial technology aims to enhance the efficiency and security of managing complex payment needs in the gambling sector.
Hoppa! Card’s flagship products, including the Exclusive Global Soft KYC High Limit Crypto Offramp VISA Card and the Unique Payment Gateway, are designed to meet the most challenging payment requirements. The VISA Card offers high limits and the highest possible privacy standards with anonymous cards, ensuring global accessibility with both virtual and physical card options. The Payment Gateway provides seamless processing for various crypto and fiat transactions, eliminating chargebacks and non-acceptance of cards, while catering to all gaming licenses and jurisdictions.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Partnering with Hoppa Card allows us to provide our clients, as well as our global network of operators and platform providers, with crypto-focused payment solutions that are crucial in today’s fast-evolving gaming industry. Their innovative products align perfectly with our mission to drive strategic growth and maximize revenue for our partners.”
Igor Lavrih, CEO of Hoppa Card, said: “We are excited to kick off the partnership with SCCG, merging our payments expertise with their deep market insights to explore new opportunities and drive innovation. We look forward to the synergies our partnership with SCCG will bring forward, delivering unique payment solutions in the gaming industry to an array of growing and established businesses.”
Compliance Updates
Payhound Selects Chainalysis’ Crypto Compliance Solution for Regulatory and Operational Safety
Fintech crypto company Payhound has selected Chainalysis, the blockchain data platform, to safeguard operations from exposure to malicious activity and uphold strict compliance standards.
With a strong commitment to combating illicit activities and a regulatory obligation to safeguard its customers, Payhound has chosen Chainalysis as part of its compliance and risk management strategy. This collaboration underscores Payhound’s dedication to maintaining top-tier regulatory compliance and security standards within the industry.
Chainalysis is leading the way in establishing a safe global economy built on blockchains through its blockchain data platform, which assists businesses and governments in making informed decisions and protecting their customers. By implementing Chainalysis solutions, companies gain access to a suite of investigation, compliance and risk management tools.
Michele Santulin, Regional Director Mediterranean Area at Chainalysis, said: “In today’s crypto market, where trust is key to success, companies like Payhound need to take advantage of blockchain’s built-in transparency and use advanced blockchain analysis solutions to maintain strict adherence to regulations, protect their brands, and last but not least, offer reliable services to their customers. We are thrilled to support Payhound in that mission.”
Elton Dimech, Managing Director at Payhound, said: “Chainalysis is an invaluable resource for companies such as Payhound. Their forensic data and analytical approach, allowing for continuous crypto transaction monitoring, has proven indispensable in an effort to adhere to our own AML and Compliance obligations.”
The post Payhound Selects Chainalysis’ Crypto Compliance Solution for Regulatory and Operational Safety appeared first on European Gaming Industry News.
Cryptocurrency
Vibra Gaming partners with CryptoZpin to offer content to global crypto brands
Vibra Gaming will distribute its content portfolio through white label. cryptocurrency provider GamSnap, who will supply several of its global operator partners with an initial launch on the CryptoZpin brand: www.cryptozpin.com
Vibra’s proven gaming content will be extended by GamSnap to Cryptožpin, as well as future cryptocurrency brands in multiple global markets, including Latin America, Europe and Asia
Vibra Gaming, a fast-growing Latin American company, is recognized for its creative and innovative content with a wide range of highly engaging slots such as Carnaval Alegría and branded slots such as Popeye; Quick Games including Crash, Double and Dice; a series of successful table games including roulette and blackjack, and unique bingo content including classic old-school bingos as well as new original titles including Egyptian Riches Gold and Underwater
Henrik Granlund, Product Owner, GamSnap, said: “GamSnap, the new Crypto Casino white label provider, is pleased to partner with Vibra and offer their exciting games not only to the Latin American market but also to the European and Asian markets. We are excited to see how the games perform with our clients, CryptoZpin.com, and our future brands. We look forward to working side- by-side with the Vibra team and watching our partnership grow.”
Ramiro Atucha, CEO, Vibra Gaming, said: “Our gomes have enormous reach with local and international operators both across the LatAm region and globally. Our new portnership with GamSnap will give us even an even broader horizon, working with a new range of up and coming crypto brands that we’re all very excited to be part of.”
-
Australia6 days ago
AUSTRAC CEO Brendan Thomas Announced as Speaker for Regulating the Game 2025 Sydney
-
Central Europe5 days ago
SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding
-
Latest News5 days ago
Week 40/2024 slot games releases
-
Asia6 days ago
Online Casino Platform 96M Partners with Formula 1
-
Compliance Updates6 days ago
Playnetic reinforces European foothold following regulatory approval from the Malta Gaming Authority
-
Compliance Updates5 days ago
UKGC Appoints Two New Members to the Advisory Board for Safer Gambling
-
Latest News6 days ago
Sportingtech selects Continent 8 Technologies to safeguard betting and gaming platform
-
Amusnet5 days ago
Amusnet Strengthens its LATAM Presence by Partnering with Rush Street Interactive’s RushBet Brand in Mexico