Eastern Europe
“As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities.” Exclusive Ukraine interview with BetGames.TV’s Yury Mikhaylov

With the stage now set for history in the making, Ukraine is preparing to open its market for the first time in more than a decade.
Proven as one of Europe’s most in-demand live casino suppliers and headquartered in neighbouring Vilnius, we caught up with BetGames.TV’s CIS Sales Director Yury Mikhaylov to get his views on Ukraine’s potential, as well as his own plans for the market.
With BetGames.TV gearing up to bring its products to the Ukrainian market in the near-term, how do you see prospects here?
As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities. Infrastructure factors, such as widespread internet access and the prevalence of online banking, have laid a great foundation for a digital-first approach from the outset. Twinned with a market crammed with tech savvy players, and you’re looking at a serious boost for national revenue with plenty of potential for online casino, making it an exciting time for all involved.
I would encourage anyone who remains sceptical of the benefits of regulation to consider the example offered by neighbouring Georgia (on a smaller population scale of course!). The country has improved player safety, widened consumer choice and boosted the national economy by attracting new investment. For that reason, it’s pleasing to see Ukraine follow the example set by several other regional European markets by putting a framework in place to establish its own gambling industry, and we look forward to playing a part in the market’s development.
Has BetGames.TV already established a footprint in the region? Are there any further steps which the regulator needs to take before you do so in Ukraine?
We already have a well-established network with Ukraine’s biggest global hitters (such as Favbet and Parimatch), who, as regional heavyweights, are going to be key in shaping how the market develops in its early stages. Both operate an extensive network across the CIS and Europe, and we are on excellent terms with them given the number of jurisdictions we’re actively working in together.
On a macro level, the Ukrainian regulator has certainly taken steps in the right direction, although having said that, several inconsistencies remain within the proposed framework, which the authorities must work to clarify in order to fully realise all the advantages of regulation. I’m confident this will be addressed and look forward to seeing updates on this soon enough.
And what are your plans for the market going forward?
From what we’ve seen so far, I’m certain that the full legalisation and improved transparency of the Ukrainian market will add a wealth of new opportunities for us, particularly when it comes to online casino.
We’ve been hugely successful in Belarus in a similar format – where we went online with the country’s first digital offering (launched by Parimatch) and have already outperformed every slot supplier on the market there. We also offer far superior margins to our competitors, and in many cases, theseare greater than sports betting itself, so I see plenty of potential for us to sit alongside newly established Ukrainian sportsbooks too without cannibalising spend.
Accordingly, I believe we’re in a strong position to capitalise on the Ukrainian market’s likely huge customer base as soon as we go live there, and I’m sure we’ll prove to be key in helping operators make their mark on the territory. As well as our award-winning live dealer offering (fully developed in-house), we’ve also got a raft of marketing and promotional services that are going to be tailored to a jurisdiction where we are already familiar with what players are looking for.
How do you envisage Ukraine’s commercial landscape will shape up in the coming years? Do you expect to see a lot of competition?
New market entries require considerable resources. Compliance procedures can be complex, time-consuming and geographically differentiated. For that reason, local knowledge and contact networks tend to play an important role. Ukraine is no different: with a high bar set for entry, many anticipate that the territory’s commercial future belongs to those who are already present within it.
Of course, given a population of close to 40 million, we’re dealing with one of Europe’s largest markets in terms of potential– so I’m sure plenty of our international operator friends and partners will also be eyeing it with interest. Given how pivotal we have been this year in boosting global partners’ operating revenue and acquisition efforts, I’m also sure we’ll prove ourselves to be a valuable asset in helping our partners’ operations get going there as soon as they go live.
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Compliance Updates
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market

The Association of Remote Gambling Operators (AOJND) and the Federation of Gambling Organizers (FEDBET) — the two leading representative organizations of the gambling industry in Romania — have announced a joint initiative to form a multidisciplinary team of experts. This team will support the National Gambling Office (ONJN) in efforts to combat the illegal gambling market.
At the same time, both organizations are calling on their members — licensed gambling operators in Romania — as well as the general public, to actively contribute any relevant information that may assist authorities in addressing this issue. To facilitate this, an email address has been created: [email protected], where individuals can report gambling activities carried out without the necessary licenses and authorizations. All reports will be collected, verified, and forwarded promptly to ONJN.
This initiative comes in response to a recent ONJN statement reiterating that it is illegal to directly or indirectly provide services related to gambling to entities lacking a Class I license issued by ONJN, particularly if they offer access to players residing in Romania or to Romanian citizens without tax residency in another country.
“AOJND members are firmly committed to combating the illegal gambling market — a growing phenomenon that harms not only legitimate operators but, more importantly, players, who become vulnerable and unprotected. Our members — licensed operators — are focused on building honest and sustainable businesses, and that begins with ensuring safe conditions for players,” said Odeta Nestor, President of AOJND.
“For FEDBET, eliminating the black market in gambling is a top priority — not just to protect the interests of our members, but to ensure a fair and secure market for all players. Unlicensed operators directly undermine market stability by violating regulations and attracting players into unregulated environments. The consequences are severe: increased player vulnerability, losses to the state budget, and additional fiscal pressure on licensed operators. We fully support the authorities and are committed to using all available resources to identify and report illegal practices,” said Alexandru Domșa, General Director of FEDBET.
Both FEDBET and AOJND emphasize that only through active collaboration between industry stakeholders, authorities, and civil society can Romania maintain a legal, fair, and secure gambling market that provides both consumer protection and regulatory safeguards for society at large.
The black market in gambling presents serious challenges: a complete lack of legal protection for players — especially those in vulnerable groups — tax evasion, disruption of fair competition, and the generation of funds for criminal groups, fueling their influence, corruption, and ultimately leading to the loss of thousands of jobs.
In this spirit, the two organizations remain open to dialogue and cooperation with all relevant stakeholders in support of building a responsible, sustainable, and transparent gambling industry in Romania.
The post AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market appeared first on European Gaming Industry News.
Conferences in Europe
Altenar Steps in as General Sponsor of EEGS 2025

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
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