Interviews
Exclusive Q&A with Munly Leong, Co-founder of Balance Gaming Network
Let’s begin with your own story. What is the story of Balance Gaming? How was the company founded?
The company was founded when Munly Leong (CEO) and Goodrich Johnson were approached by an esports organization that had floundered for several years and despite their history and money raises and hadn’t so much as put on one event or even had a casual community. This led Munly to look into the current state of esports which he had never been interested in and saw the waste and poor execution that had a common root cause i.e. the people that had access to or ability to raise funding for esports often had nothing to do with gaming and were clueless about it. Super League Gaming was a particularly egregious example where the only reason that raise even happened was that CEO had worked on Sand Hill Rd prior and game from an Oil & Gas background, what the hell is she doing in esports? They recently lost $14m on $1m revenue. We founded Balance at least to take a stab at an organization that would be led and run with gamers at the core with Munly being in a unique position of both having relationships with and an understanding of external capital unlike the average gamer or even game developer. The name Balance comes from us struggling to come up with a name for the niche we had chosen which was to cater for the other 90% of the market and gaming revenue in reality that ISN’T esports from not having enough time for it and Munly referenced an one man indie developer’s name Imba Games (common Russian/CIS region term relating to game imbalance) that he had briefly known at one point, lamenting that it was a great name wasted on something that didn’t have the potential for it and Godric suggested “What about Balance?” with the potential to allude to LAN’s as well if we ever started doing those and there really hasn’t been a name that fit since.
How does it work?
Essentially a bit unique, we started off validating the concept and bringing in early revenue via just a discord and preselling the concept along with an early partnership with Skyworth (largest TV manufacturer in China) who were also launching a VR headset at to both prove we could build and grow a grassroots gaming community first and also monetize it and validate charging for the concept. Most of this happened even by month two. We’ve now taken what was a small community fighting game event intended “for teh lulz” and are building it up with sponsors, streaming support with an invitational that is intended to potentially be small scale, interactive version of EVO that was recently cancelled. More on this later
We’re working backwards actually. We’re game developers at heart and are really NOT an esports company. This is being done as a fundraiser primarily as a backup plan / substitute for angel investment post Covid. Essentially our business is to start backwards compared to a typical game developer being community first, community is really at the core. From there we start with merch sales, selling events and sponsorships and are about to offer our own game / bundle deals in the near term along with a new category we still plan on pioneering called Gamer Travel (Covid was great timing huh
Our readers would like to know more about Balance Gaming. Could you elaborate the concept since it is quite unique?
Yeah. It is quite unique where even for gamers. Essentially the concept starts from both a base and the specific type of gamer we are targeting. Specifically gamers who have been able to grow up and are now struggling from a time management standpoint of not having enough time to play, or not getting enough out of their playtime when they do have it rather than spending too much time to play from the standpoint of gaming addiction which is a common assumption with us. We start from a base that gaming is geneeerrraaaaaaally
Many look down even on themselves as gamers because of long time history and stigma of the activity when we were kids or younger. Even people with great businesses or solid tech backgrounds themselves often cannot make the immediate mental jump that there may be others who fit the bill and if we just reframe our thinking and rid ourselves of these starting assumptions, we may find that the peer groups we have around gaming are more valuable than many of us are assuming
Recently we’ve launched a public alpha of our members site and even some of our more interesting / useful members have only gone so far as to fill out just gamer profiles while not sharing their skills, businesses etc yet and it’s not all a privacy concern either but many either underrate themselves or don’t currently live a life where being known for particular things brings in opportunities for them. I’ll list some examples here where it has happened, but these are folks that are already active in terms of networking ,professional groups and are already pre-disposed to it. I’ll share some examples below and the last being myself.
https://network.balancegaming.network/members/hexrays/
https://network.balancegaming.network/members/mono/
https://network.balancegaming.network/members/fathamburger/
What are the ways an individual gamer will benefit from joining your platform?
Aside from the networking opportunities once we scale further (or even now), we’ll have things like courses, partnerships and hell even gigs down the line in addition to more typical gaming giveaways, discounts and bundles. Instead of only selling this stuff, we’ll tie it to gaming and perhaps networking activity too with the overall theme that the gaming people would do naturally anyway would pay off in real life in ways other than money. At the very base level, we hope that this will be the most “productive” place for anyone to spend their gaming time as getting to know many of us may also open doors outside of gaming for you or at least give you a resource to tap in a lot of things outside of gaming, an analogy to things like country clubs, cigar clubs where you’re more like to meet either independently wealthy or at least time free and lifestyle designer types that one can meet through aviation we hope we end up being a similar space like that but on a broader larger scale too. It’ll be the only place in the world maybe where you can play video games where we also encourage you to ask for intros or open them yourself
For “Pros vs Joes” we’re currently offering FREE ENTRY for Members, Financial Services industry (e.g. fintech, crypto, real estate, traders, brokers) , startup founders and game developers and the same/similar benefits package that players get are also available for event viewers that meet this criteria. Startup founders and game developers are just love for us
We also have something that both your better/casino audience as well as crypto guys would want to look at. One of our partners / sponsors is Gold Rush Token / Clean Mining. We’ll be offering a chance to buy CLEAN gold (more on this later) at a double digit discount exclusive to Balance, direct from some of the oldest and historically proven mines in Western Australia. That’s nothing terribly new and there are other tokens that have done it. Those coming from a financial services background will be familiar with the concept of due diligence, things like KYC (Know your Customer) and be a bit better equipped to both perform it for an opportunity like this and ultimately potentially buy-in as well.
However, another layer that we’ll offer FREEBIES at a later date on is a world-first tokenization of actual gold ORE. Essentially this will be gold prospecting in a separate video game/digital form and can dramatically lower the cost of entry into the gold market. For those who don’t know, gold actually comes from gold ore which has to be processed and refined which ultimately means that only a fraction of gold can come from overall gold ore. The percent amount can between 10 to 95% before processing and so yes, someone could get very lucky but understandably many others outside of your readership here may not like to gamble. Gamblers or not however, we can offer some of these ore tokens essentially for free as both participants and viewers of our upcoming “Pros vs Joes” fighting game event that was recently postponed until both we and our partners got things more ready. We can now say that we’ll start things off officially by Sep 12th at the latest with official entry deadline by Sep 5th at the latest with trial runs starting as early as this week of the 26th. Depending on how things go and speed of re-registration we may go even earlier but this is so we don’t have to postpone again.
I should mention that not only is the ore special but the gold as well. Those that take advantage of the gold discount will also be pioneers in helping to establish a new category of gold in the global market that isn’t processed/purified via the traditional method of cyanide and mercury leaving no environmental impact that may take decades if not longer to biodegrade, hence CLEAN gold. While the mines themselves old and proven with deeper reserves still left to unlock, the process itself is new and was created by the Australian CSIRO, something like a more generally academic version of NASA that among other things, helped invent Wi-Fi. Regardless of whether anyone in our community pays anything more than an entry fee or not, through gaming, our players will have a chance in both playing a small role in the transformation of gold mining from something that is expensive and hazardous into something that is sustainable and environmentally friendly.
More info on CSIRO and Clean Mining
https://www.abc.net.au/news/rural/2018-08-30/csiro-pours-first-australian-green-gold/10180014
https://www.csiro.au/en/Research/MRF/Areas/Resourceful-magazine/Issue-13/Golden-alternative
How has been the customer response so far? Could you offer some year on year statistics?
What’s really interesting is that when we started out within the first month or two we had more paid members than free ones on concept alone. 46% conversion rate. By paid members meaning we asked people to pay $10 as a one off to validate that this is something we would pay for once we both had a system to offer digital codes in an automated or at least reliable fashion and enough value lined up where we felt we were ready to start charging monthly. Since when we’ve realized that we needed to make this tier optional as a network only has as much value as it’s members and we are still far from having an interesting enough critical mass yet. We’re not even one year old yet but in the last 2-3 months our Discord community has grown from 100 to 150 ish members now that we have someone who can spend time on it, Oliver/Sundeath who was formerly director level at Razer Europe. A big downside that hampers our growth is that we’re not something that people normally think to search for so doing media, offers and other things that can help get us exposure but we haven’t figured out or own organic traffic yet so growth only happens when we can work on it.
Has the recent lock down had any effect on Balance Gaming’s growth? Could your offer details?
Yeah actually our first major growth drive that I headed up brought in many of our first 100 users, lol. That happened a month into the pandemic around Epic’s free release of WWZ. Unfortunately it was both a pretty short game content wise and people really focused on doing nothing but gaming that initial month of lockdowns. No one wanted to hear about “Balancing” and once they were done, many moved on. We did have an interesting story even ahead of time back then where when I was able to play, I encouraged two regulars at the time to talk about their lives and our mutual ASEAN region and those two ended up both doing client projects together and playing other free games together as well. One was a graphic designer and another was a music producer/student. At the time we didn’t have enough of us engaging people so eventually they left since they were largely only playing with each other by that point. Lesson learned not just for Balance and in life for me that I just need to ride waves while they are around instead of what I actually during that period which was working on some contract gamedev work at the time or building the Balance business while everyone else was gaming and would have preferred if I’d either led things or at least joined them for it.
What are the more popular games and tournaments on your platform? Could you describe the games a bit?
Our most popular is Rainbow 6 Siege and that’s a game that should be well known to you guys since it’s gone from underdog cult game to having one of t he better prize pools in eSports with strong Ubisoft support in recent years. Rainbow 6 is a series that is based on terrorist/counterterrorism originally that prided itself on realism being the first “one shot and you get killed usually” game on the market. I can still remember the LAN party where I played the original game in the series for the first time, it was quite refreshing and hilarious compared to the run and gun shooters like Doom and Quake of the day. These days the game is more similar to LoL or DOTA that is based around Heroes having different powers and abilities, some of which are deliberately designed to be counterpicks. They are perpetually “training”/fighting each other given the multiplayer only PVP context and there are generic terrorists only as AI NPC’s to beat on in generic It used to be World War Z as I mentioned which is a co-op class based zombie killing gaming that’s spiritual sequel to Left 4 Dead 2 that I actually like a lot more than it’s original inspiration and in addition to that we have some fighting game players i.e. Street Fighter, Tekken etc but that’s almost a niche within itself in gaming these days that doesnt play other stuff or interact with the broader gaming community. We’re a bit sad about this and even within fighting games themselves, the competitive level has gotten to the point where people not only just focus on one game, but even just on training one particular character and mastering all the various matchups instead. This means that they dont even play the rest of the genre or even necessarily the rest of the characters in the game! This overcompetitiveness isnt necessarily good for the fighting game industry if they focus purely on tournament type players. Happy Medicine (our resident fighting game pro, former CPT/Capcom cup, world class Bison main) and I talk about this separately in this video here – g66FBCzv_mg . We’re still done with World War Z btw, despite how the whole game can be beat in less than 4-5 hours currently and a bit more if you are doing horde mode as well, if you’re deliberately going to slow-play it and make it last, please come and join us! We’re the place for that lol.
Tell us more about the platform and gaming partners of Balance?
For our “platform”, we have a few key pillars. The first is the always free Discord community where people can only just join as regular gamer and that’s fine. The next level is the membership site which is intended for people to try and look up / surface people that should try to get to know on Discord for either gaming or things outside of gaming. Maybe find out that someone you’ve been gaming with all along can also be a collaborator of some kind in real life too. We also haev an ecom store for all kinds of stuff i.e. offering our own game codes and digital goodies for sale , physical products like geek toys including “gamereats” where we’ll start with snacks and more. Lastly we want to offer “gamer travel” again as soon as we can, starting out with introducing the concept of geo-arbitrage to gamers that’s already well known to location independent and digital nomad types but is probably brand new to gamers. Essentially this means save money on gaming time (plus get more time) in a cheap locale but we can expand this to travel to places that are significant to gaming history as well given a lot of us have deep knowledge and connections with the industry. This is all going somewhere and your next question will naturally segue into that
One of our gaming partners BRK / Gen2 Technologies where you picked this up from
Finally, how do you see the future developing? Are there going to be any immediate developments in Balance Gaming in the near future?
Yeah we have some angel money hopefully finally coming in within the month and from that we can actually offer some more benefits that hopefully help pull in more users as well and pay for the help in community building
Ultimately in the LONG TERM future, despite how all this is already quite the going concern business-wise, the whole goal is to use this cashflow to then fund game development. Both internal and external third party to us. Game development is the unique DNA that I bring to Balance personally and I’m sure you guys know especially looking at companies like Tencent how valuable things can be when you have your own IP to sell and we’ve already learned the hard way that frankly its much easier to build up communities around having your own game vs using others’ games in this new Discord age.
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Greece has quickly become one of Europe’s most closely watched regulated iGaming markets, blending high player engagement with an increasingly mature licensing framework. In this roundtable, Christos Zoulianitis, Chief Commercial Officer at ENJOY, Tassos Theocharidis Senior Sales Executive at Altenar, and Iulian Nedelcu, Account Manager at 3 Oaks Gaming examine the market’s evolution, the trends shaping Greek player behaviour, and the opportunities now open to operators and suppliers, while assessing the regulatory and commercial challenges that will define the next phase of growth.
How has the Greek iGaming market developed over the past few years, and what changes have made the biggest difference?
C: The Greek iGaming market has transformed significantly in a relatively short time. The introduction of a clear and consistent licensing framework has provided the stability needed for long-term growth, giving both operators and suppliers the confidence to invest. From a supplier’s perspective, this regulatory clarity has been instrumental in attracting greater innovation and competition. The influx of new licensees underlines the market’s growing appeal, confirming Greece’s status as one of Europe’s most dynamic regulated markets.
T: Following the launch of Greece’s regulated market in 2021, it has stabilised significantly, with more than two dozen licensed operators now active and licensed by the Hellenic Gaming Commission (HGC). Four years on, Greece’s GGR has grown by more than 25%, with online platforms powering that growth. Since obtaining our Greek licence in May last year, we have witnessed its high potential, with the market’s regulated GGR reaching €751.6 million. This demonstrates the huge potential for licensed operators and suppliers looking to achieve growth in the jurisdiction.
I: The Greek iGaming market has gone from something that seems like the “wild west” to a fully regulated playground. The biggest game-changer was licensing – suddenly, both players and operators knew the rules of engagement. Combine that with stricter compliance, stronger player protections, and improved tech infrastructure, and you have got a market that feels solid and sustainable, one that has matured into a competitive environment where quality and localisation matter more than ever. In short, regulation has turned something that seemed chaotic into a place of ample opportunity.
From a player perspective, what trends or behaviours stand out in Greece compared to other European markets?
C: Greek players are among the most passionate and engaged in Europe, particularly in sports betting and casino entertainment. There is a strong demand for immersive, entertainment-led experiences, especially within live casino and slots. Localisation plays a major role in the live environment – Greek-speaking presenters, for instance, drive deeper connection and retention. Interestingly, while tailored live content performs strongly, slots with wider European themes also enjoy success without the need for heavy localisation. Overall, Greek players are highly discerning and place strong emphasis on quality, fairness and trust – often judging an operator by the strength of the suppliers it partners with.
T: Greek players exhibit distinctive behaviours compared to other European markets, with a rich history of playing games of chance. Sports betting, particularly football and basketball, remains the most popular vertical, and contributes nearly half of all online wagering turnover. There has also been a strong uptake of mobile and live products. Over 60% of iGaming activity now occurs via smartphones, and in-play betting has become one of the key engagement drivers.
This is an area we have heavily invested in at Altenar, and our intelligent bet acceptance logic has improved the user experience by minimising the number of bets which are rejected due to a live bet delay. The unique algorithm means bets can still be placed during a live event if there is no significant change to the odds. The use of official data from the industry’s leading providers also helps to ensure live betting windows are extended and cashout availability is improved.
Compared to other European markets like Italy or France, Greek players tend to bet smaller amounts but more frequently, emphasising the social and entertainment value of betting over purely transactional motives.
I: Greek players are passionate and extremely loyal, they gravitate toward engaging features and jackpots, but what really sets them apart is their appetite for localised content and games that feel culturally familiar, relevant and immersive. They want entertainment with personality, not just another spin on the reels. When features speak the language of Greek players, both culturally and experientially, they drive ongoing engagement rather than a single interaction.
What opportunities do you think the Greek market will offer in the coming years?
T: In line with expected annual growth of around 3.5% up to 2029, the market presents significant opportunities in several areas, and is expanding with a highly engaged player base, long-standing cultural acceptance of gambling and well-developed technical infrastructure.
More so than ever, localisation is key, with Greek language support and tailored payment systems in high demand. Additionally, retail-to-online integration and software expertise are essential to help operators compete.
I: The opportunities are plentiful if you play it smart. Mobile-first experiences will dominate, as Greek players increasingly engage on the go. Localised campaigns alongside tailored jackpots and features will set successful brands apart. There is also room for growth in gamification and responsible play tools, which are increasingly valued. In short, the companies that succeed will be those that combine smart innovation with a genuine understanding of Greek player preferences. A generic slot experience simply is not enough anymore.
C: As more casinos go live under licence, competition is intensifying, opening fresh opportunities for content providers to help operators stand out. Exclusive titles, premium live content, and branded formats are all becoming key differentiators. For suppliers, there is also scope to add value through localised experiences and innovative promotional features that enhance engagement. With a robust regulatory base and consistent year-on-year growth, Greece is shaping up to be one of Europe’s most promising markets for operators and suppliers alike.
Looking ahead, what hurdles do you think the market will face in the coming years?
T: Despite growth, the market faces some structural challenges. High taxation, with GGR tax rates of up to 35%, among Europe’s highest, compresses operator margins. Meanwhile, illegal gambling continues to siphon away 10% of total wagers, prompting the HGC to establish a dedicated task force to curb unregulated activity.
The need for a refreshed regulatory framework has also become urgent. The HGC itself has noted the limitations of the current structure and advocates for a system ‘built from the ground up’ to align with international best practices.
I: The hurdles are quite clear: stricter regulations, heavier compliance burdens, market saturation, and the not-so-small matter of Greek taxation. Operators will also need to constantly balance innovation with responsibility. Yes, players want excitement, but regulators want safety. Add in fierce competition, and the market can feel like a marathon. The key challenge will be differentiation and standing out without cutting any corners. Those who prioritise sustainable strategy, localised insight and long-term trust will be the ones who move ahead.
C: Despite the strong trajectory, the market is not without its challenges. High taxation, rising operational costs, and strict compliance requirements all put pressure on margins – particularly for smaller operators and studios. Suppliers also face lengthy approval processes from the HGC, which, since 2023, have become more time-consuming. Even so, these measures ultimately uphold market integrity and professionalism, helping to ensure Greece’s long-term sustainability as a regulated market.
With factors such as high taxes and increasing competition, how do you see these shaping the future of the Greek iGaming market?
I: High taxes and competition may seem like a headache, but they are in fact forcing the industry to evolve. Margins are tighter, so operators must focus on efficiency, smarter marketing, and player retention rather than quick wins. Competition, meanwhile, drives creativity and innovation – only the best survive. The result? A leaner, more sophisticated market where localisation, responsible play, and strong brand identity separate the leaders from the pack.
C: These pressures are likely to accelerate the market’s evolution towards greater maturity. Operators will prioritise sustainable growth, efficient operations, and long-term partnerships with trusted suppliers. High-quality, localised content will remain a central advantage, while innovation in promotions and player engagement will continue to separate market leaders from the rest. Despite the challenges, the steady influx of new licensees and consistently high player demand underscore Greece’s strong potential – a compact yet high-performing market that continues to deliver impressive annual results.
T: In the years ahead, Greece’s iGaming ecosystem will reflect the tension between innovation and regulation. High competition and tax pressure will likely push smaller firms out of the market, favouring operators that invest in responsible gaming, advanced technology, and product differentiation.
However, the fundamentals remain promising. With high internet penetration, a digitally engaged population, a clear licensing regime, and a growing reputation as a Mediterranean hub for gaming innovation, Greece’s iGaming market is well-positioned to sustain steady, high-quality growth.
The post Assessing the Greek iGaming market’s potential appeared first on European Gaming Industry News.
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Fraud is evolving fast and businesses need more than reactive tools – they need a partner that can predict, prevent and adapt in real time. Frogo, the all-in-one fraud prevention platform, RedCore’s brand, is doing exactly that. From device fingerprinting and AI-powered scoring engines to graph-based forensic tools, Frogo empowers businesses to reduce losses, streamline processes and grow with confidence.
We spoke with Maksym Tkach, CTO at Frogo, about the company’s approach to fraud prevention, model management, transparency and how it’s preparing for next-generation threats.
How does Frogo ensure transparency and auditability while running a scoring engine and how do you balance that with real-time performance?
Transparency and speed don’t have to be at odds, we achieve this through careful architecture design. Every decision our system makes is fully traceable. If a transaction is flagged, we don’t just provide a score. We log the full context: the specific policy executed, all input variables and features and human-readable reasons that explain exactly which triggers were activated.
Yet, detailed logging doesn’t slow down the process. Our core decisioning engine responds in milliseconds, while the full audit details are published asynchronously to a message bus and stored separately. This ensures our partners get immediate responses without compromising traceability for our analysts.
How does Frogo manage model drift and concept drift across multiple fraud domains? What strategies ensure seamless retraining or evolution of your models?
Fraud is constantly evolving, so our system must adapt. We take a multi-layered approach:
Drift Detection: We monitor incoming data for inconsistencies, leverage anomaly detection within our rule engine and actively use partner feedback to identify potential issues early.
Seamless Retraining: When a model needs updating, we follow a ‘champion-challenger’ approach. The challenger model is backtested against historical data, shadow-tested in live traffic without affecting decisions and only promoted after proving its superiority.
This structured process allows us to maintain performance, adapt to new threats and minimize any impact on our partners’ operations.
In what ways does Frogo support explainable appeals or reversals? Is there a rollback mechanism?
We believe partners should feel empowered, not constrained by a black box. Every risk decision comes with a detailed, human-readable breakdown of the triggers and scores, forming the basis for appeals.
For reversals:
Case-by-Case: Our FinalReview API lets partners override individual false positives, while feeding back critical ground-truth for future improvements.
Policy Rollbacks: Partners can instantly disable underperforming triggers through our back-office control panel. Every action is fully logged, ensuring transparency and accountability.
As quantum computing and encrypted data processing gain prominence, how is Frogo preparing for next-gen fraud schemes?
We approach next-generation threats proactively.
Quantum Readiness: Our system is crypto-agile – we can swap in quantum-resistant algorithms quickly. Strong encryption, network segmentation and partner-dedicated accounts add layers of protection.
Encrypted Data Processing: We offer flexibility depending on partner needs. Privacy-conscious partners can provide hashed depersonalised data, allowing us to detect fraud without ever getting access to sensitive information.
This dual approach keeps us ahead of evolving threats while respecting privacy and compliance requirements.
Frogo is not just about stopping fraud – it’s about turning risk into growth. By combining real-time automation, AI intelligence and deep forensic capabilities, the platform helps businesses reduce losses, streamline operations and deliver seamless experiences for legitimate users.
If you want to see Frogo in action and explore how the platform can safeguard your business while driving growth, join Maksym Tkach and the Frogo team at SiGMA, November 4-6, booth #1047.
Leap into safety and catch the risks before they catch you.
The post The Brains Behind Predictive Fraud: How Frogo Turns Risk into Growth appeared first on European Gaming Industry News.
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Izabel Hakim, Head Project Manager at 7777 gaming, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress – HIPTHER Warsaw Summit 2025.
A recognized professional with a strong background in Product Development and Business Management, Izabel has nearly a decade of leadership experience in the iGaming sector. At 7777 gaming, she plays a pivotal role in driving product innovation across the company’s two key verticals: lottery and online casino.
As a General Sponsor of EGC 2025, 7777 gaming will showcase its cutting-edge iLottery solutions and 200+ game portfolio, reflecting its mission to create games for every player, niche, and taste.
Izabel, as Head Project Manager at 7777 gaming, you’ve been shaping product development in both lottery and online casino. From your perspective, how is iLottery evolving today, and why is it becoming such a central pillar of iGaming?
iLottery has evolved far beyond its traditional image of paper tickets and live draws. What we’re seeing today is the transformation of lottery into a dynamic, digital-first experience, one that resonates with modern players who value interaction, instant results, and engagement.
At 7777 gaming, we see iLottery as a bridge between tradition and innovation. It retains the thrill of chance that people love, but now enhanced with engaging visuals, storytelling, and personalized digital features. This evolution makes iLottery not just another vertical, but a central pillar of iGaming’s future, one that connects generations of players through technology and creativity.
7777 gaming is known for its bold creativity – from cinematic storytelling and unique mechanics to the expansive 7777 Multiverse. How do these innovations translate specifically into your iLottery products?
Creativity is our universal language, it flows through everything we create. The 7777 Multiverse isn’t just a feature, it’s a philosophy that connects our entire portfolio. Within iLottery, that means moving beyond static experiences and turning every game into a journey.
We weave storytelling and visual immersion into lottery formats that feel alive, games where the player isn’t just waiting for numbers but engaging with dynamic worlds, symbols, and rewarding mechanics. Our goal is simple: To make every draw feel like part of a bigger, evolving adventure. You can already see that spirit in one of our newest fully customizable Raffle Lottery products.
Only five years after launching, 7777 gaming is certified in 14 regulated jurisdictions and continues to expand globally. How does compliance ensure your iLottery solutions fit the specific needs of each market?
Compliance is one of our strongest assets. We don’t view it as a limitation, we see it as the framework that allows sustainable innovation to thrive. Every product we build is designed with regulation in mind from day one, ensuring that creativity and compliance evolve hand in hand.
When working with lotteries, the regulatory landscape can be even more complex, as in many cases the country itself is the regulatory body. That’s where our experience truly shines. We’ve successfully customized our iLottery solutions for national operators such as the National Lottery in Moldova, Azerloterya, the National Ukrainian Lottery, and others, each with its own technical, legal, and local specifics.
This hands-on experience enables us to adapt quickly to diverse jurisdictions while maintaining the creative quality, reliability, and security that define 7777 gaming. Our compliance-first mindset ensures that wherever our partners operate, our products not only meet the highest standards but also deliver the same trusted, engaging experience to every player.
Lottery has traditionally been seen as more static compared to casino gaming. How are you and your team reimagining iLottery to make it more engaging for the next generation of players?
We’re reimagining iLottery as something vibrant, social, and interactive, but also as a bridge between traditional and digital play. Many players are still accustomed to the offline lottery experience, so our goal is to guide that transition online by offering products that feel familiar, yet reimagined with fresh, engaging, and interactive twists that keep them playing longer.
Our strategy is built on variety and adaptability. We offer everything from instant win games and keno, to bingo, raffle lotteries, and themed or localized content tailored to specific markets with over 70 games for our lottery vertical. This range ensures that every player, whether they’re just discovering iLottery or already part of the digital ecosystem, can find something that resonates with their habits and preferences.
It’s all about giving players agency, connection, and excitement. We want iLottery to feel not just like a game of chance, but an evolving experience that fits naturally into how people play, connect, and engage today.
Community engagement and mentorship are passions you’ve personally championed. How do these values influence the way 7777 gaming develops products and connects with players in the iLottery space?
I’ve always believed that great products come from great teams, and great teams are built on trust, mentorship, and shared curiosity. At 7777 gaming, we nurture that culture through open collaboration, cross-functional creativity, and constant learning. Every project is a collective effort, shaped by diverse ideas and perspectives.
This mindset directly influences how we build our iLottery products. When your team feels empowered and inspired, it reflects in the final result – games that are thoughtful, well-crafted, and full of personality. It’s that internal synergy that allows us to consistently innovate and deliver experiences that stand out in the market.
Looking ahead, what can we expect next from 7777 gaming in the iLottery vertical? Are there particular innovations, markets, or partnerships that excite you most as you expand further?
The next phase of our lottery journey is all about personalization and deeper player engagement. We’re using data-driven insights to understand what excites players most and to craft experiences that truly speak to their preferences, blending the best of both verticals we work with – lottery and casino into fresh, hybrid formats that feel modern and intuitive.
We’re also entering new regulated markets and strengthening strategic partnerships that reflect our vision of responsible, engaging, and borderless entertainment. The opportunities ahead are exciting and 7777 gaming will continue to set new standards for innovation and creativity in future.
Thank you, Izabel, for sharing your insights on how 7777 gaming is redefining iLottery with innovation, compliance, and a people-first approach. We look forward to hearing more from you on stage at the European Gaming Congress 2025!
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
Meet 7777 gaming and discover how they’re shaping the future of iLottery and iGaming.
The post Shaping the Future of iLottery: 7777 gaming’s Izabel Hakim on Innovation and Engagement appeared first on European Gaming Industry News.
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Week 46/2025 slot games releases
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ATG6 days ago
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BC.GAME6 days ago
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BGaming6 days ago
Explore the Galaxy with BGaming’s Star Trek™: The Next Generation
