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Canada

Exclusive Q&A with Chris Nikolopoulos, Commercial Director at BETBY

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Is Latin America a market that BETBY is interested in, and do you think that the bettors have different preferences to those in other regions across the globe?

Yes, Latin America is definitely a region we are paying close attention too and I believe that it will be one of the main territories for us over the next couple of years. Emerging markets are usually receptive to innovation and that’s one of the main reasons that make me think that our product is perfectly suited to Latin America. Bettors are always craving for better and more unique experiences and products and LatAm is no different. We closely monitor markets and listen to our partner’s requirements to accommodate their needs and with experience of operators within the region, we can create exciting betting opportunities.

After the explosion of sports betting in the US after the repeal of PASPA, do you expect any LatAm countries to be the next big thing?

Markets such as Colombia, Brazil, Argentina, Mexico, Peru which are already either regulated or on the cusp of being regulated look very exciting. Those countries have a combined GDP of approximately 4 trillion EUR and a huge appetite for sports betting. Whilst there are obviously a number of factors which can affect this, the appetite and market size is there, so these markets are poised to be incredible opportunities.

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How have Esports and Virtual sports taken off during the recent postponement of Live Sport, and do you expect this to continue?

With such a limited amount of live sport to sate public appetite over the last couple of months, it was inevitable that interest would turn to any other sporting products available, such as virtual sports, esports and fantasy sports, among others. While these verticals do not necessarily appeal to all sports fans, obviously the industry at large saw an uptick in revenue from these verticals, despite turnover dropping as a whole for sports betting. I think that those verticals were able to convert some traditional sportsbook traffic and it is very likely they will be able to keep the trend over the coming months, with only a gradual return of sport.

Has offering more products, such as virtuals, esports, and live games, allowed Betby to reach even more players than ever before in a region that traditionally is heavily sport-focused?

Our aim was to provide the widest possible coverage of sports, including a big selection of virtual sports and an enhanced esports experience and I am proud to say that we were able to move quickly and efficiently and accomplish that. I’m sure the whole industry would agree that the last couple of months have been tough, but we came out of the period stronger. The ace in our sleeve were our in-house Betby. Games products, a combination of esports and virtual sports titles, with unique, realistic mechanics and proven, ultra-high conversion and retention rates of traditional sportsbook players. We continue to expand the product and add more and more sports and leagues, with lots in the pipeline, so stay tuned!

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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Canada

IGT to Launch Cloud-based iLottery Solutions for Atlantic Lottery in Canada

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year. The contract will run through April 2029 and includes five, one-year extension options.

“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio. Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer,” Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, said.

“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.

IGT’s RGS platform will enable the Atlantic Lottery to access to IGT’s vast portfolio of digital instant games and content, spanning a variety of player-favorite themes, play styles, omnichannel games, popular licensed content, and award-winning progressive jackpot games. The platform provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.

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