Affiliate Industry
Exclusive Q&A with Reza Shojaei, the founder of Value Marketing
As Value Marketing enters its third financial year under their new business model, they have already conquered 12 countries. 2020 is going to bring more exciting plans and goals, and the founder, Reza Shojaei, is ready to expand the company’s casino portals across the globe. The journey so far has been interesting and meaningful – and there is more to come.
Tell us a bit about yourself.
My name is Reza Shojaei and I am the founder of Value Marketing. I have been an avid poker player for the past 15 years, which is why operating a business in the iGaming market is a great passion of mine.
Value Marketing changed its business model in 2017. It used to operate in the face-to-face sales market. What made you want to switch business models?
Face-to-face marketing was an excellent field to operate in, but it was not really a passion of mine. iGaming is something I really like and playing poker is one of my favorite hobbies. So, when it was time to figure out future plans for Value Marketing, switching to the iGaming market was only natural. Though I am a fan of the market, it was not only a personal choice. We also saw a big problem in the iGaming market that we wanted to solve.
As the market grows more and more every year, new online casinos open constantly, and so do other gambling related companies, like software providers. Competition is wonderful, but sometimes it is hard for players to pick and choose the trustworthy casinos that are also high quality. In fact, starting out in the world of online casinos can be overwhelming if you don’t know where to start. The mission of Value Marketing was to change that.
So, what does Value Marketing offer its readers that other affiliate sites do not?
The biggest difference between us and many others is that our two brands, CasinoTopp.net and CasinoTop.com only recommend online casinos that are 100 percent safe and secure. Also, we review the casinos honestly and ensure that each review is transparent and thorough. We pick the online casinos that are high-quality and a great choice for players.
In addition, we want to build a big network of casino portals that covers multiple countries globally. Right now, we service 12 countries, but in 2020 the goal is to open more markets. This allows us to provide valuable information for players internationally.
Another thing we do is that we allow our readers to contact us and share their experiences. This is not something that all affiliate sites do.
How do you see the next few years in the iGaming market? Any new trends we should wait for?
The iGaming industry changes all the time and new trends can take over the market very quickly. Recently, pay & play casinos have been a big hit, so we can definitely see more of them. Also, more and more software providers have improved their game selection and especially the graphics are stunning. NetEnt has done excellent job with that for a long time, and we are excited to see what happens in the next couple of years.
In terms of regulations in the iGaming market, we might see some countries relaxing the regulations a bit. Sweden already opened their markets by offering their own license, and we hope that Norway and Finland follow in their footsteps, too. The US opened Pennsylvania, New Jersey, Nevada, and Delaware to online gaming as well, so change is in the air.
Another interesting thing to see is what happens with Brexit. It might also affect the iGaming market a little bit.
What does it take to run a big global iGaming business like Value Market?
It takes a lot of work, honestly. CasinoTop.com services 12 countries so far, and there is more to come. We have multiple copywriters for each country, editors, designers, and developers. We produce new content constantly, as we want to keep our readers up-to-date and stay relevant. Also, as all countries and areas have different regulations, it is important to keep up with all the ever-changing laws and rules. This helps us to give valuable information for our leaders.
Days are sometimes pretty long, as many of our copywriters live in different time zones. But as iGaming is a great passion of mine, I look forward to work every day.
Is Value Marketing going to take on the US market as well?
At the moment, CasinoTop.com services Canada, but we have not entered the US market yet. The biggest reason for this is that in the US, online gaming is not yet allowed in all the states and it is still strictly regulated. Hopefully, in the future, the US will relax their laws more and allow online gaming and we can get our foot in the door, too.
What is Value Market looking to achieve in the next year?
We are looking to improve our existing content and to improve ranking for our current sites and countries. Also, we want to open more markets and extend our network of casino portals. Making new connections and partnerships is important in terms of success and staying relevant, which is what we will also be working for.
What is the key to succeeding in the area of iGaming?
I believe that succeeding in business, no matter the market, the key is putting people first and money second. The bottom line is that when you put people first, money will follow. That is how we look at our business as well, and the main aspect is to put the readers first. As they know they can trust us and communicate with us, they will recommend us and come back to us. Evidently, that will result in profits in our part. But money cannot be the only driving factor, whether we talk about iGaming or anything else.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on Gaming and Gambling Industry in the Americas.
Ivan Kraynov, co-founder of Boomerang Partners, is stepping away from the company to focus on new investment projects across various industries. Boomerang Partners, a dynamic global brand, will continue its growth trajectory by expanding its market share and reaching new industry heights.
Since co-founding Boomerang Partners in 2020, Ivan Kraynov has played a key role in shaping the company’s strategic direction and driving its growth.
“Looking back over the past five years, I’m truly proud of what we’ve accomplished so far — from forming a brilliant team and launching award-winning campaigns to turning Boomerang into a recognized name in the industry. I’m grateful to everyone who’s been part of this journey and am now excited to see what the future holds for my new team during our transition into different types of investment opportunities” said Kraynov about his departure. “I believe one of the most important principles in business is knowing when to shift your focus and let go — and for me, that time is now. I’m moving on to concentrate on other projects where I’m involved as a co-founder or as an investor. I am proud to be leaving Boomerang Partners in the capable hands of true industry leaders.” According to Ivan Kraynov, his upcoming ventures involve projects in IT, HoReCa, and other sectors.
Boomerang Partners is a global brand operating as an affiliate program and agency from a direct advertiser. Its growing portfolio includes more than 15 iGaming brands. The company has strengthened its market presence through notable partnerships — including with AC Milan and football star Alisha Lehmann. In 2024, Boomerang launched the first annual affiliate traffic tournament, the Golden Boomerang Awards. This year, the awards ceremony has attracted more than 400 teams worldwide, highlighting both the scale of the event and Boomerang Partners’ recognized status in the market.
The post Boomerang Partners co-founder Ivan Kraynov steps away to explore new industries appeared first on European Gaming Industry News.
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