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NOVOMATIC Showcased an Unforgettable Performance of Innovation at ICE 2025 in Barcelona

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From January 20 to 22, 2025, the Fira Barcelona Gran Via became the global hotspot of the gaming industry as part of ICE 2025. As the largest exhibitor, NOVOMATIC set new standards with an unprecedented product variety, an outstanding booth design and a unique visitor experience that was unmatched at ICE. In addition to NOVOMATIC’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring NOVOMATIC’s commitment to addressing regional market needs with tailored solutions.

Brilliance Perfected: The Launch of the DIAMOND X 1.55J QUATTRO

NOVOMATIC’s sophisticated product portfolio has been expanded with the groundbreaking launch of the DIAMOND X 1.55J QUATTRO. This latest edition of the internationally popular DIAMOND X 1.55J impresses with exceptional features that take the gaming experience to an entirely new level. A sleek cabinet design, an innovative glass touch deck and a cutting-edge soundbar deliver a unique player experience and maximum immersion. The new DIAMOND X™ 1.55J QUATTRO was unveiled with an outstanding sign solution that created a sensation at the NOVOMATIC booth. Offered in attractive packages with four or six cabinets featuring the latest gaming content, the monumental signs delivered an audio-visual spectacle that thrilled visitors and operators alike. With this offering, NOVOMATIC once again reinforced its position as the “Diamond of the Industry.” In addition to this, the exclusive cabinets of the V.I.P. X series also attracted attention. The V.I.P. X Royal 1.85, V.I.P. X Dream 2.43/3.43 and V.I.P. X Lounge 2.32 are designed for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere. Another key attraction this year was, once again, the V.I.P. X Galaxy 2.65, which continues to generate excitement worldwide. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and gameplay, delivering an unparalleled gaming experience.

Next-Level Gaming: Linked Progressives, Multiple Feature Games, and Game-Mixes

NOVOMATIC captivated audiences at ICE 2025 with remarkable gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINK Evolution, which created a buzz with two enticing new titles – Mighty Squad and Fu Flow. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivaled gaming experience. Volumes 3 and 4 of the popular XTENSION LINK were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins and the Xpress Feature, ensuring maximum entertainment for players. On the NOVO LINE platform, the new Multiple Feature Game RISING TREASURES made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins and Prize Upgrades. The Impera ProLink enthralled visitors with four new titles, including the legendary Book of Ra ProLink, delivering cutting-edge gameplay with features like Mega Spins, Double Reels and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the NOVOMATIC classic Gaminator is receiving a stunning modern update with the launch of the GAMINATOR X5. This highly customisable mix features a total of 66 game titles across seven packages, offering unequaled flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.

Global Excellence: NOVOMATIC Wins Four Prestigious Awards

ICE 2025 was accompanied by several award ceremonies, where NOVOMATIC reaffirmed its leading position in the gaming industry by securing four leading awards. At the European Casino Awards 2025, NOVOMATIC triumphed in three key categories: The V.I.P. X Galaxy 2.65 was honoured as the Best New Innovative Product; The NOVO CASH Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognised with the Sustainability Initiative Award. In addition to this, NOVOMATIC received the highly coveted ICE Landmark Award 2025 in honor of its unwavering commitment to innovation, excellence and leadership in the gaming industry.

The Executive Board of NOVOMATIC AG Group said: “The premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to NOVOMATIC’s 45th anniversary year. The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognize our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, said: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. This underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”

The post NOVOMATIC Showcased an Unforgettable Performance of Innovation at ICE 2025 in Barcelona appeared first on European Gaming Industry News.

Dmitry Starostenkov

EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator

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EvenBet Gaming, a global card games and poker software provider, has expanded its product portfolio with the launch of its Turnkey Casino Platform and Game Aggregator, marking its formal expansion into the casino vertical.

With more than 20 years of experience in the poker industry, the move marks the next phase of growth for the company, bringing together its proven poker software and advanced casino solutions into a single framework.

At the core of this expansion is the Turnkey Casino Platform, designed to minimise launch friction and provide a structured and accessible entry into the market, supported by scalable infrastructure to facilitate long-term growth.

The ecosystem combines a ready-to-launch casino platform with EvenBet’s Game Aggregator, comprising over 15,000 titles from more than 230 providers. It also includes an advanced promotional and bonus toolkit, payment infrastructure, KYC tools, an internal revshare affiliate module and external CPA service integrations, enabling operators to launch and scale efficiently without needing extensive technical resources.

EvenBet’s strategy is designed to support a seamless product journey, accommodating both new market entrants seeking an efficient launch and established operators looking to expand their portfolio. Underpinned by a single player account and shared balance, the platform is built to drive cross-vertical engagement, enabling a natural transition between casino and poker.

Supporting this approach is its suite of purpose-built hybrid games tailored to casino players. One Click Poker removes the traditional poker lobby, eliminating a common barrier to entry, while Spins Poker blends player-versus-player gameplay with fast-paced, slot-style mechanics.

Additional casino side games and rewards within the poker lobby play a vital role in supporting the transition of poker players into casino, further optimising the two-way conversion pipeline.

With a track record of delivering first-class poker solutions to tier-one operators worldwide, the expansion positions EvenBet to unlock previously untapped revenue streams as it targets further global growth.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The integration of our Turnkey Casino Platform and Game Aggregator into the EvenBet ecosystem represents a natural evolution of our offering.

“The modular platform has been engineered to remove the complexities typically associated with launching a casino, while also providing a clear pathway to a full-scale poker product.

“By leveraging two decades of industry experience and deep technical expertise, we are well equipped to support operators at every stage of their journey, from initial launch to global scale.”

The post EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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VNLOK Appoints Rosemarijn Dral as its New Director

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The Licensed Dutch Online Gambling Providers (VNLOK) has appointed Rosemarijn Dral as Director. Dral brings extensive experience at the intersection of politics and administration and was previously a Member of Parliament for the VVD. In her new role, she will lead the further positioning of VNLOK as a reliable dialogue partner in the regulation of the Dutch online gambling market.

VNLOK represents the licensed online gambling providers in the Netherlands and is committed to a well-functioning market in which consumer protection, responsible gaming, and the fight against illegal offerings are central.

As Director of VNLOK, Dral will further shape the positioning of the trade association among members, government and politicians, regulators and collaboration partners, such as addiction care. She will lead the trade association’s office and work on developing VNLOK as a knowledge centre providing reliable insights and analyses regarding the sector.

VNLOK Chairman Björn Fuchs said: “Rosemarijn Dral has a keen eye for social responsibility, combined with extensive experience in the political and administrative domains. With this, she strengthens VNLOK in a market that is rapidly evolving and in which cooperation is essential to properly protect consumers and effectively combat illegal supply. With Rosemarijn, we are taking an important step in the further professionalization and visibility of VNLOK.”

Rosemarijn Dral said: “The regulation of online gambling touches upon important societal themes such as consumer protection and enforcement. I see it as my mission to work with members, the government, and regulators on policies that truly contribute to responsible and safe gaming in practice. VNLOK aims to be transparent in this regard, continue the dialogue, and contribute to political decision-making and implementation with facts.”

The post VNLOK Appoints Rosemarijn Dral as its New Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blacklyte unveils AI-powered desktop gaming “Teammate” companion

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Blacklyte has announced the Blacklyte AI Teammate, an AI-powered desktop gaming companion the company says is designed to react to gameplay and provide coaching-style assistance. Blacklyte said the product will be shown in base colors at LVL UP EXPO.

According to the company, the AI Teammate can guide players through levels, provide feedback on playstyle, and suggest alternative moves based on analysis of in-game decisions and potential outcomes. Blacklyte positions the device as a desk-based companion that integrates with its broader lineup of desks, chairs, and accessories.

“We at Blacklyte are excited to bring the Blacklyte AI Teammate to life. By creating this new desktop teammate, we are giving people a new way to connect with games. The Blacklyte AI Teammates are not just another robot; they are true partners who understand gamers, games, and how to get the win.” said Alex Liu, Blacklyte Founder and CEO. “Beyond gaming, the Blacklyte AI Teammate is a true partner who supports, adapts, and upgrades their new owner’s life. They are always there when needed, on the desk, in a game, and beyond.”

On hardware, Blacklyte said the device has a silicone body with a steel core for poseability and an LED face screen intended to display emotions and responses. The company said it connects to PCs through the Blacklyte app available on the Apple and Play Store, with the app supporting controls and firmware updates. Blacklyte also said additional colors and collaborations are planned in the future.

The post Blacklyte unveils AI-powered desktop gaming “Teammate” companion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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