Industry News
European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products

Social media success – Creating a successful B2B Strategy
Social media is now a key channel for brand visibility. But what makes a social media strategy successful for a B2B company in the iGaming sector? Which platforms are essential? Should your approach be strictly corporate, or is there room for a lighter touch? Who’s leading the way?
These and more were the burning questions that the panelists discussed in the European Gaming Q3 Virtual Meetup 2024, debating content, style, and channels for the optimal iGaming B2B social media strategy.
Moderator and HIPTHER Co-founder, Zoltán Tűndik, welcomed experts Dorota Gruszka – Marketing Manager at Booming Games, Tereza Melicharkova – Head of Marketing at Swintt, and Katya Machuganova – Gaming Product & Partnership Manager at Silverback Gaming, to discuss social media strategies for B2B companies, focusing on engagement, brand exposure, and the potential impact of emerging technologies.
Social Media Strategies for B2B iGaming Companies
The panelists highlighted the importance of engagement, brand exposure, clear objectives, and meaningful success metrics beyond vanity metrics.
Dorota Gruszka emphasized the importance of setting clear goals from the start to measure success. While engagement is key, the real magic happens when you evoke emotions that make your audience remember you.
For Tereza Melicharkova, the success of a campaign is reflected in the Word-of-Mouth factor – when people talk about it even beyond social media.
Katya Machuganova explained that a winning campaign is more than just likes & shares; it’s about building brand awareness and reaching new audiences. In the B2B space, seeing ROI and clearly expressing your company’s values are crucial.
Exploring Social Media Strategies and Challenges
Our experts discussed all aspects of social media marketing and communications: Tereza mentioned examples of campaigns and praised the successful Swinttopia campaign. Dorota emphasized evoking emotions and reminded us of the value of a dedicated website to lead your audience to. Katya discussed key content types for building brand awareness: promotional, personality, educational, and conversational. The team stressed consistency, authenticity, targeting the right audience, and attracting talent.
Social Media Channels: No ‘One Size Fits All’
Regarding the growing popularity of alternative channels like Telegram and fitness apps such as Strava for branding and socializing, the panel agreed that discretion is crucial. Companies should be cautious about adding yet another notification to the already busy devices of modern professionals. The team also discussed the challenges and potential solutions for managing communication across multiple social media platforms, with a focus on LinkedIn, Instagram, TikTok, and Facebook. Evidently, LinkedIn, as the primary professional medium/network, is the place to be for iGaming companies; however, targeting should be taken into consideration when selecting a company’s social media channels. The discussion also touched on the importance of tailoring content to each platform and the changes to the LinkedIn user experience.
Balancing Professionalism and Personality in Social Media
Katya, Dorota, Tereza, and Zoltan explored the matter of the right balance between professionalism and personality in social media presence for companies. How “human” and “light-hearted” companies are allowed to be nowadays? It’s becoming clear that authentic and human-centric content elicits engagement, attracts interest, showcases the values and purpose of a company and helps attract talent. The panel emphasized the importance of a variety of content, authenticity, and tracking KPIs to maintain engagement and relevance. The group also discussed the potential impact of emerging technologies like AI, augmented reality, and extended reality on social media campaigns.
AI, Reality, and Future Casino Products
But what about artificial intelligence (AI) and its potential impact?. Dorota expressed her enthusiasm for AI and its potential benefits, while Tereza and Katya showed some apprehension about its potential to replace human workers. The team also discussed the potential of augmented and extended reality, with Tereza expressing uncertainty about its practical applications.
Designing Casino Products for the Future Player
The second panel of the Meetup saw Zoltan welcoming Brandt Page – CEO at Bitblox, Keith Goddard – CEO at Blaze Gaming, Nemanja Živić – Head of Games at Booming Games, Anthony Oh – Co-Founder at Red Desert Games, to discuss the best ways to future-proof casino products in the contemporary iGaming industry.
Brandt introduced Bitblox Games’ focus on creating unique games that combine skill and chance, with a particular emphasis on the crypto and web 3.0 markets. Keith from Blaze Gaming, a company with a 15+ year history in the gaming industry, highlighted their studio’s primary focus on building casino products and their strategy of distributing these games to a global market. Anthony from Red Desert Games, a relatively young studio, shared their intention to differentiate themselves from typical slot companies by offering something unique. Nemanja from Booming Games, a provider of online slot content, mentioned their plan to expand towards instant win games and other products.
Creating Engaging Content for Regional Markets
The panelists unanimously stressed the importance of crafting engaging and localized content tailored to different regional markets. Keith emphasized the need to understand cultural preferences and to adapt game mechanics, artwork, and features accordingly. Anthony underscored the value of analyzing player data, tracking popular games, and experimenting with new concepts. Nemanja advocated for a blend of internal data, market research, and team expertise to develop captivating games. On the topic of innovation, Keith recommended striking a balance between integrating new features and maintaining the success of existing games, while Brandt proposed incorporating interactive elements and exploring emerging technologies like Web3 for future growth.
Balancing Innovation and Core Elements in Games
The panel delved into the challenge of balancing innovation with core elements in game development. Keith, Anthony, Nemanja, and Brandt agreed that while new technology and mechanics are important, they should be built upon existing successful titles and player feedback. They also highlighted the significance of player experience and the need to solve problems with new technology. The team emphasized the importance of future-proofing their titles and products, with a focus on incremental innovation and doubling down on successful mechanics.
Entertainment Value, Innovations, and Future-Proofing of Casino Products
Keith emphasized the importance of entertainment value in their products and the role of operators as their clients. He highlighted the need for technical innovations to drive entertainment and the significance of considering regulation and market changes. Anthony added that future-proofing a game is challenging due to changing player preferences, market environments, and regulations. He suggested focusing on game mechanics and player feedback as crucial factors in future-proofing. Both agreed on the necessity of having a diversified portfolio to mitigate risks.
iGaming Industry Trends and Regulations
The panelists also discussed current trends impacting product development in the gaming industry. Brandt mentioned the need for off-chain processing due to scalability issues with blockchain platforms like Solana. Keith highlighted the rise of lightweight, customizable games, sweepstakes models, and new genres like trading games. Anthony pointed to the increasing number of new studios entering the market, especially in newly regulated jurisdictions. Nemanja expects a mix of established products alongside lighter, faster-loading games and an influence from changing regulations.
Watch the European Gaming Q3 Meetup recording on YouTube and HIPTHER TV!
Take note of these insights and get ready to upgrade our social media and game development strategies! Up Next: The European Gaming Q4 Virtual Meetup will be hitting your screens in November 2024 with even more valuable insights and updates.
The post European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products appeared first on European Gaming Industry News.
Compliance Updates
Exclusive Commentary from Vixio On Their AML Outlook Findings

Your recent AML Outlook report highlights over €36 million in fines issued across Europe in just one year. What recurring weaknesses or compliance gaps are regulators most commonly identifying in payments and e-money firms?
John Gidla (JG): Regulators continue to flag underinvestment in anti-financial crime controls as a key concern for payments and e-money firms. Common themes include weak governance, limited oversight, and fragmented controls, all of which increase vulnerability to financial crime. There’s a growing expectation that firms scale their compliance frameworks in line with their risk exposure and growth trajectory
The report mentions that AML compliance can be costly—yet the reputational and financial risks of non-compliance are even greater. What are the most cost-effective measures firms can implement today to strengthen their AML frameworks without overwhelming their budgets?
JG: While not all firms can afford advanced compliance tools, strong governance remains one of the most cost-effective ways to reduce risk. Practical steps such as training staff on emerging threats, embedding a culture of accountability, and regularly updating frameworks as the business grows can go a long way in strengthening AML resilience without major spend.
With the creation of the EU’s new AMLA authority, do you expect a more consistent and centralized enforcement approach across Europe? How might this change how firms prepare for inspections and adapt their compliance strategies?
JG: AMLA has the potential to bring greater consistency to AML enforcement across the EU, addressing long-standing issues caused by fragmented supervision and uneven implementation by national authorities. Its impact will depend on how much direct oversight it gains, how assertively it acts on cross-border risks, and whether it can close the regulatory gaps that have permitted high-profile scandals. Firms should expect more rigorous and standardised inspections and will need to ensure their compliance programmes are not only locally robust, but scalable across jurisdictions.
Vixio emphasizes the importance of a proactive rather than reactive compliance culture. In your view, what does a ‘proactive’ AML strategy look like in 2025, and what technologies or best practices are leading firms adopting to stay ahead?
JG: A truly proactive AML strategy in 2025 extends beyond technology to encompass a strong compliance culture at every level of the organisation. Leading firms understand that combating financial crime isn’t just the responsibility of the compliance team — it’s integrated into day-to-day operations, with senior leadership driving risk awareness across departments. In terms of technology, firms are increasingly adopting AI, machine learning, and automated monitoring systems to detect suspicious activity early and reduce human error. However, culture plays a critical role; firms that foster a compliance-first mindset and invest in ongoing staff training are better positioned to adapt to emerging threats and ensure that their compliance frameworks evolve in step with business growth and digital transformation. A proactive approach also means constantly reassessing risk and using data to predict and prevent issues, rather than just reacting to them. With regulations in constant flux, and regulators ramping up enforcement, proactive compliance looks like implementing strategies to anticipate regulations, not just react to them. In Vixio’s PC Outlook Report, we found that a clear majority of firms surveyed are using some form of outsourcing for their compliance functionality, turning to firms like Vixio to get ahead of regulatory change.
Thanks to John Gidla, Head of Payments Compliance at Vixio, for his insightful responses.
The post Exclusive Commentary from Vixio On Their AML Outlook Findings appeared first on European Gaming Industry News.
Industry News
CasinoWebScripts Enables Direct Provider Connections and Eliminates the Need for Aggregators

CasinoWebScripts, a leading provider of iGaming software solutions, is drawing attention to a powerful infrastructure model already in use by several clients — one that enables direct integration between online casino operators and game content providers. As the industry evolves, the company is now actively promoting this approach as a smarter alternative to traditional aggregation.
In the conventional model, aggregators act as intermediaries between content providers and casino platforms. While convenient, this structure often limits operators’ control over technical and commercial aspects, introduces latency and adds additional costs. CasinoWebScripts’ model removes the need for an aggregator by enabling operators to connect directly to game providers using a simplified and consistent integration method.
“Our goal is to simplify the way operators work with game studios, regardless of the type of casino they operate — whether it’s real-money, crypto, or social sweepstakes. By providing the tools and infrastructure for direct connections, we empower both sides to negotiate directly, optimize performance, and reduce third-party dependencies,” said Oscar Stevens, Head of Business Development at CasinoWebScripts.
Key Features of the Model Include:
• Direct Integration: Operators connect with game providers through a unified framework, without using an aggregator.
• Faster Load Times and Lower Latency: The streamlined architecture improves game performance and platform responsiveness.
• Independent Commercial Agreements: Operators and providers manage their own contracts, pricing and terms with full autonomy.
• Easy Expansion: The system supports the quick addition of new providers, with minimal integration overhead.
• Technology-Only Role: CasinoWebScripts supplies the infrastructure but does not interfere in commercial relationships.
This infrastructure shift reflects growing demand from operators looking for more autonomy in their business models. It also addresses concerns about transparency and technical bottlenecks that often arise with aggregator-based systems.
“Our platform is designed to serve those who want to scale fast and retain control over their operations. With this model, operators no longer have to compromise on performance or commercial independence,” added Stevens.
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Gambling in the USA
Gaming Americas Weekly Roundup – April 28-May 4

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group announced it has reached an agreement with its lenders, certain entities controlled by Doug Fallon, to repay USD 5 million of its outstanding USD 7 million secured promissory note and to extend the maturity of the remaining USD 2 million until June 6, 2025 (the Note). The company is in the process of securing a new revolving credit facility from a third-party lender. This facility is expected to offer more favourable terms than the existing Note, including lower borrowing costs and improved drawdown flexibility. All other terms of the original Note remain unchanged.
PENN Entertainment Inc announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organisation (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations. Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space.
PENN Entertainment Inc announced that it intends to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board of Directors following discussions with HG Vora Capital Management LLC (HG Vora). Ron Naples has informed the Board that he will retire from the Board, effective immediately. Barbara Shattuck Kohn and Saul Reibstein have notified the Company that they will not stand for reelection at the 2025 Annual Meeting of Shareholders. The Board now comprises eight directors, seven of whom are independent.
Partnerships
The National Collegiate Athletic Association (NCAA) and Genius Sports Limited have announced a significant extension of their long-term partnership, reinforcing their shared commitment to innovation, transparency and the integrity of college athletics. Under the expanded agreement, Genius Sports has been appointed as the exclusive distributor of official NCAA data to licensed sportsbooks for all post-season tournaments, including March Madness, through 2032. This long-term agreement ensures the delivery of fast, accurate and secure data to the regulated sports betting market.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park. As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.
The post Gaming Americas Weekly Roundup – April 28-May 4 appeared first on European Gaming Industry News.
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