Industry News
An Intro to iGaming Fraud 101
By Tamas Kadar, CEO and Co-founder, SEON
The shift to digital has fundamentally transformed the gambling world, welcoming us to the exciting era of iGaming. But, as much as we love the ease and reach of online platforms, they come with their own set of headaches, especially when it comes to keeping things safe from the prying eyes of fraudsters and bad actors.
In this article, we take a closer look at the risks lurking in the iGaming industry to see how they could mess with businesses, and chat about why end-to-end fraud prevention is like having a good bouncer at the door of your online casino.
Dealing with iGaming Fraud
iGaming has got a lot going for it. Unfortunately, It’s also a magnet for some unhelpful fraudsters. The front line in this ongoing battle? It’s all about getting to know your customers (KYC) and keeping money laundering (AML) at bay with some solid protocols. These aren’t just red tape; they’re your tickets to staying on the right side of the law, keeping your players safe, and holding onto your hard-earned reputation in an industry that’s often scrutinized.
Ultimately, if you think skimping on these regulations is a minor risk, think again. Getting lax here can hit iGaming operators with everything from eye-watering fines and the nightmare of losing licenses to taking a serious hit on their street cred. And let’s not forget the players – pile on too much paperwork, and they’ll head for the hills, leading to a revolving door of new users that never stick around.
Common Types of iGaming Fraud
Like many problems, getting on top of iGaming fraud first necessitates an understanding of the problem and its main forms. Below is a list of some of the main types of activities that we’re seeing affect those in the sector:
- Bonus Abuse: The exploitation of promotional offers through the creation of multiple fake accounts is a prevalent issue. While bonuses are effective in attracting new players, without proper restrictions, they can result in significant financial losses.
- Affiliate Fraud: Unethical third parties may employ deceptive methods, such as using stolen data or creating misleading domains, to siphon off profits illegitimately.
- Gnoming: A concept that involves the manipulation of games or promotions using multiple accounts controlled by a single individual.
- Chip Dumping: A tactic used in online poker where players collude to transfer funds under the guise of legitimate gameplay.
If not prevented, fraud won’t only impact the financial bottom line. It also has the potential to erode trust and could lead to regulatory scrutiny. Thankfully, the good news is that there are now highly effective fraud prevention solutions on offer to prevent them. As such, the task for iGaming operators is to ensure these solutions are onboarded and operational as quickly as possible.
Preventing iGaming Fraud and Staying Ahead of Compliance Requirements
In response to these challenges, end-to-end fraud prevention companies can offer a comprehensive suite of anti-fraud solutions tailored to the unique needs of the iGaming sector. Multi-faceted in their design, these solutions can help to reduce instances of fraud across the sector. More importantly, these solutions are allowing iGaming companies to find that sweet spot between following the rules and retaining slick consumer experiences.
While they don’t all work the same, there are a few key things to look out for when evaluating the effectiveness of modern fraud prevention solutions:
- AML Screening: Utilizing an advanced API, some modern fraud prevention solutions can facilitate both manual and automated screenings against global watchlists, enhancing regulatory compliance and risk management.
- Pre-KYC Checks: It’s important to find technologies that enable the early detection of potential fraudsters through device fingerprinting, IP analysis, and digital footprinting, thereby minimizing user friction and optimizing the KYC process.
- Real-time Transaction Monitoring: Fraud can happen in a split second, so having real-time transaction monitoring is a huge benefit for iGaming businesses. By flagging suspicious transactions and behaviour in real-time, solutions of this nature can ensure prompt action to mitigate risks.
- Customizable Rules for iGaming: Everyone knows their own risk tolerances. A versatile rule engine can allow operators to implement both predefined and custom rules based on their specific business insights and observed user behaviour.
- Machine Learning: Leveraging AI-driven machine learning, solutions like SEON continuously refine and suggest new rules, enhancing the precision and effectiveness of fraud prevention measures over time.
Fighting Fraud Earlier and More Effectively
When it comes to fortifying iGaming platforms against fraud, embracing comprehensive fraud prevention solutions is a game-changer for operators. These solutions play a pivotal role in not just warding off prevalent fraud risks but also in bolstering compliance efforts. Moving forward, this enhanced focus on security will enable the iGaming sector to craft a safer and more reliable space for users, significantly boosting trust and satisfaction.
With the industry on an exciting growth trajectory, leveraging advanced fraud prevention tactics is crucial for its enduring success and integrity. Incorporating technologies like SEON, which specialize in identifying and mitigating fraud early in the customer journey, can make a world of difference. Early detection is key to preventing fraudsters from causing damage, enabling companies to intercept suspicious activities before they escalate.
Ultimately, this proactive approach not only safeguards the platform and its users but also streamlines compliance processes, reducing the friction and inefficiencies that can arise from dealing with fraud incidents after they’ve occurred. In an industry where reputation and user confidence are paramount, the ability to pre-empt and neutralize threats through such advanced solutions is invaluable.
For more information about SEON, please visit: https://seon.io/
The post An Intro to iGaming Fraud 101 appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Merkur Gaming is going to participate in this year’s Peru Gaming Show, taking place from June 18 to 19 at the Centro de Convenciones Jockey Plaza in Lima. Representatives from the company’s German headquarters and its local subsidiary, Merkur Gaming Peru, will be on site to present the latest product innovations and engage with customers and visitors alike. The main attraction at the Merkur Gaming stand will be the linked progressive jackpot system Clash Link. This system stands out for its wealth of unique jackpot mechanics, which keep the excitement level consistently high.
PENN Entertainment has launched a new PGA TOUR-branded Blackjack game in New Jersey and Ontario. PGA TOUR Blackjack, now available via online Hollywood Casino in New Jersey and theScore Casino in Ontario, is the first iCasino game featuring PGA TOUR branding across any platform. PGA TOUR Blackjack, created by PENN’s in-house game development studio, PENN Game Studios, offers classic blackjack gameplay, plus poker and pairs side bets. The golf-themed table features official PGA TOUR logos, custom playing cards, chips and golf-themed celebrations. The new title is available on the standalone Hollywood Casino and theScore Casino platforms and is also accessible through ESPN BET in New Jersey and theScore BET in Ontario.
International Game Technology PLC announced the launch of IGT PlayDigital’s MEGA VAULT offering – a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customisable suite of player engagement tools, MEGA VAULT brings together its industry-renowned engagement tools—Prize Drops, Leaderboards, Marketing Jackpots and more—into a single promotional experience. Designed to maximise excitement, engagement and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.
Partnerships
Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán. The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators. This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword and King Fu Frog — all proven crowd favourites known for their engaging mechanics and strong performance.
Aristocrat Interactive, under NeoGames US, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery programme using NeoGames’ iLottery platform and games. This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio, along with continuing to leverage the company’s iLottery technology. Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specialising in the lottery, casino and sports betting industries.
The post Gaming Americas Weekly Roundup – June 2-8 appeared first on European Gaming Industry News.
The European Gaming and Betting Association (EGBA) has announced that this year’s European Safer Gambling Week will take place from November 17 to 23.
European Safer Gambling Week is an annual collaborative initiative to raise awareness about safer gambling in Europe and foster a strong culture of player protection. Organised by EGBA, the initiative serves as a platform to inform citizens about safer gambling and promote information and best practice-sharing between stakeholders across Europe’s gambling sector, including operators, regulators, technology providers, support organisations and experts-by-experience.
This year will be the fifth edition of the initiative and follows the unprecedented success of 2024, which saw 195 partners participate in a social media campaign across 26 countries reaching 3.1 million social media users with important safer gambling messages. There were also 20 events held during the week that gathered 3000 attendees.
Building upon this momentum, the 2025 edition will be underpinned by a social media campaign and an array of insightful workshops. These will aim to raise awareness about safer gambling, share best practices and tips, signpost crucial resources and services, and facilitate meaningful discussions about the latest developments in regulation and research.
Maarten Haijer, Secretary General of EGBA, said: “We’re pleased to announce the dates for European Safer Gambling Week 2025 and are excited to build on the exceptional momentum of last year’s campaign. The initiative has become Europe’s leading platform for safer gambling awareness and last year brought together a record coalition of 195 partners across 26 countries to promote player protection. This is a shared commitment and we invite organisations across the industry to join us for this year’s edition and help us foster a strong culture of safe and sustainable gambling in Europe.”
The post EGBA Announces Dates for This Year’s European Safer Gambling Week appeared first on European Gaming Industry News.
Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, announced the establishment of a new Technology Committee of the Board effective immediately.
The Committee will be chaired by Independent Non-Executive Director Susan Standiford. Non-executive Directors Limor Ganot and Ori Shaked will also be members of the Committee.
The Committee will provide Board-level oversight of evoke’s major technology investments and initiatives, ensuring alignment with business strategy, risk management and operational effectiveness.
Jon Mendelsohn, Chairman of evoke, said: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development. The Committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the Board and executive leadership on technology trends with the potential to shape the Group’s long-term competitive advantages.”
The post Evoke Announces the Establishment of a New Technology Committee appeared first on European Gaming Industry News.
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