Fanatics Betting & Gaming
Fanatics Appoints Selena Kalvaria as CMO
Fanatics Betting & Gaming has appointed Selena Kalvaria as Chief Marketing Officer to lead brand development, leveraging an integrated marketing approach to drive creativity and growth through oversight of Brand Management, Media, Content, Creative, and Communications.
Selena joins Fanatics’ betting division after three years at luxury label Gucci, where she was most recently Senior Vice President, Brand & Client Engagement for its Americas business. In this role, she was responsible for Gucci’s brand strategy and full funnel execution in North America and Latin America across Marketing, Communications, and Private Client.
Prior to Gucci, Selena was Chief Marketing Officer at Away, a digitally native lifestyle brand transforming the travel experience. Before Away, Selena worked at Anheuser-Busch and Diageo, having begun her career on Wall Street before pursuing her passion for brands and marketing.
Betr
DraftKings Introduces Credit Card Deposit Ban for US Customers
DraftKings has introduced credit card deposit ban for US customers. This decision aligns them with other major gambling operators, such as Fanatics Betting & Gaming, Betr, and Sporttrade, which have already banned credit card funding for wagering accounts.
It also comes on the heels of another major announcement by DraftKings. Starting September 1, DraftKings will charge a 50-cent fee for every mobile and online bet placed in Illinois using its Sportsbook platform. This change follows a similar move by FanDuel.
DraftKings CEO, Jason Robins, expressed his disappointment with Illinois policymakers for significantly raising the tax rate. He is worried that this could hurt the legal sports betting industry, while the illegal market continues to operate without paying taxes or providing any consumer protections.
DraftKings has informed its users that any saved credit card information will be disabled.
Moving forward, players will need to utilize alternative payment methods, including:
• Debit Cards
• ACH and wire transfers
• PayPal, Venmo
• Apple Pay
• Gift Cards
Bettors can also use cash at physical locations to fund their accounts.
DraftKings describes this step as a “strategic business decision” aimed at shielding customers from the high interest rates and cash advance fees usually associated with credit card deposits in gambling. Unlike regulatory demands, this decision was internally driven but coincides with growing scrutiny from regulators.
DraftKings has decided to stop accepting credit cards for deposits in the US due to worries about customer safety and more scrutiny from regulators. Recently, the company faced a significant fine in Massachusetts, where it is based. The Massachusetts Gaming Commission fined DraftKings $450,000 for allowing credit card deposits, which goes against state laws.
The post DraftKings Introduces Credit Card Deposit Ban for US Customers appeared first on Gaming and Gambling Industry in the Americas.
Canada
Fanatics Appoints Jason White as Chief Marketing Officer of Betting & Gaming Division
Fanatics, a leading global digital sports platform, has appointed Jason White as Chief Marketing Officer of Fanatics Betting & Gaming (FBG), the company’s online sports betting and iGaming division.
In his new role, Jason will lead the strategy and execution across the marketing, advertising, and content verticals within FBG as the company prepares for its formal entrance into the rapidly expanding gambling and gaming industry.
An award-winning marketing professional with over 20 years of experience creating culture-shaping ideas for Fortune 100 companies, Jason joins Fanatics from Paramount’s MTV Entertainment, where he served as Chief Marketing Officer and oversaw marketing, creative and social initiatives across the company’s portfolio of brands. Prior to MTV, Jason also was Global Head of Marketing for prominent audio products brand, Beats by Dre, and spearheaded advertising and marketing campaigns with globally recognized figures.
“Jason has a proven track record of helping to build globally recognized brands who are disruptors in their categories, and we’re thrilled to have him join Fanatics Betting & Gaming as we ramp up to our official launch. As this competitive space continues to evolve, Jason will be invaluable to our long-term strategy of creating a dynamic and innovative product offering for all sports fans,” Matt King, CEO of Fanatics Betting & Gaming, said.
Throughout his career, Jason has worked with some of the world’s most transcendent brands and many of the sports world’s biggest names. He held various roles of increasing responsibility at preeminent advertising agency Wieden + Kennedy, ascending to Managing Director of its Shanghai office, where he helped establish the Nike brand in China, assisted in their preparation for the 2008 Beijing Olympics, and developed marketing campaigns for Kobe Bryant and Tiger Woods. Additionally, he served as Chief Marketing Officer of Curaleaf, a leading international provider of consumer cannabis products, where he guided product commercialization, marketing, and retail brand expression.
“I’ve spent a large part of my career working at moments of cultural disruption, from Beijing 2008 to the legalization of cannabis and the rise of Beats by Dre, and I believe legal sports betting is the next cultural touchpoint that is ripe for transformation. Fanatics’ vision for the future of sports fandom is incredibly special, and under Matt King’s leadership, I believe Fanatics Betting & Gaming is the next great disruptor,” White said.
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