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Unwrapping seasonal games with Gaming Corps, Booming Games, 1X2 Network and Apparat Gaming

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With the festive season fast upon us, we spoke with four game studios to understand the opportunities that come with Christmas slots and some of the challenges they face in developing them

 

Just like the retailers and their eagerly anticipated Christmas TV ads, it’s that time of year again when studios unwrap their Christmas-themed slots. These games often dominate casino game lobbies for the next few weeks, allowing operators to cash in on the festive fun.

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But with such a short shelf-life, these games can be challenging to develop. They need to come with a captivating theme that stands out from the other Christmas and themed slots, combine a striking design with a big sound, and still put players on the edge of their seats with every spin.

In short, they need to deliver in the same way as any other game leaving the studio’s production line would. But with such a short window of time in which to monetise these games, developers must balance the resources required to produce them with the return they will generate.

Many studios simply reskin an existing, proven game from their portfolio, but others believe they must still go through the full development cycle if they are to deliver the quality players expect. This includes Gaming Corps, whose Christmas cracker – Xmas Plinko – has just hit the market.

 

Connor Blinman, Head of Games at Gaming Corps, said: “Christmas games are hugely popular and can generate significant revenues even though they are only played for a handful of weeks. But to hit the mark with players, the game must deliver the fun, thrills and big win potential they have come to expect.

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“This year, we wanted to bring some Christmas magic to the plinko format which is now hugely popular in markets across the world. We are the first Christmas-themed plinko game to hit operator lobbies, and bringing together a festive theme and soundtrack with the plinko experience was something we knew players would enjoy.

“Xmas Plinko has been through the full development cycle to ensure it provides the quality to not only meet but exceed player expectations. This includes rebuilding our plinko engine from the ground up, allowing for better game performance and delivering the best quality to players.”

With Xmas Plinko, players are encouraged to jingle all the way and drop into the holiday spirit as they watch their baubles cascade down the tree and land among the presents where they have the chance to win 3,200x their stake.

The game sits at the high end of the volatility scale – because there can never be enough excitement at Christmas – and has a return to player of 97.05%.

Some studios really do get into the Christmas spirit, and that’s certainly the case at Booming Games. The developer recently launched its festive title, Holly Jolly Bonanza.

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You can’t not feel the festive fun when firing up the reels on this five-reel, six-row slot, which is packed with enough joy to make you feel like a kid on Christmas morning. There are plenty of bonus features to unwrap, too.

This starts with a stocking filler – when a win forms, winning symbols are removed and new symbols cascade down like snow from the sky, filling the spaces and potentially forming new wins. The cascades keep coming until there are no more win combinations available.

The festivities keep going with Free Spins. These are triggered when four Scatter symbols come down the chimney and land anywhere on the reels, awarding ten Free Games. If three or more Scatters land during Free Spins, another five Free Games are awarded.

But that’s not all. Random Multipliers can appear at any time during Free Spins, with a max Multiplier of up to 100x for truly Santa-sized wins. Of course, if you’re name is on the naughty list and you still want to unwrap Free Spins, there’s the option to Buy the Bonus.

 

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Moritz Blume, Director of Product at Booming Games, said: “The holiday-themed slots, particularly those centred around Christmas, exemplify how seasonal games can significantly enhance the studio’s overall performance.

“These games actively engage in various Christmas promotions, collaborating with both operators and affiliates, providing an additional boost to their performance.

“With Holly Jolly Bonanza, we have dropped several popular bonus features that appear in our other titles firstly because it makes for thrilling festive gameplay, but also so that players get a taste of what Booming Games’ slots are like if they haven’t played them before.”

Of course, Christmas slots are just one season that studios produce games for with Halloween being another popular holiday. But there really is no limit to the imagination of studios looking to deliver games around popular events.

Apparat Gaming, the developer of slots with a German accent, launched its October Bier Frenzy title ahead of the world-famous Munich Oktoberfest which took place back in September. Again, the studio looked to deliver thrilling gameplay alongside the theme via Free Spins with a Collector mechanism in the Beer Frenzy Bonus.

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This is triggered when three Scatters land anywhere on the reels. When this happens, the soundtrack of the Bavarian brass band changes to a famous Oktoberfest party song – the lyrics basically say the drunker you are, the easier it is to sing.

Free Spins are then awarded and as they play out, players collect the Beer symbols that are served onto the reels. If the player collects 40 of these symbols, an additional 10 Free Spins are awarded with any winnings from the Beer symbols Multiplied by x2, x3 or x10.

During Free Spins, players need to keep their slightly blurry eyes peeled for the Beerman as when he appears together with the Beer symbols, he drinks them all and Collects all of the values that are on the symbols.

If there is a Wild but no Beer symbols, he cheers the bar with a “Prost” and turns random symbols into Beers before collecting their values.

 

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Thomas Wendt, Co-founder, and Director at Apparat Gaming, says the mechanics of the themed game are just as important as the theme itself.

“While players are often drawn to themed games around that seasonal event, they still expect to be entertaining and for the game to deliver the excitement and big-win potential they are seeking.

“That is exactly what we have done with October Bier Frenzy, paying great attention to the gameplay and in particular the Free Spins/collector feature. By doing this, we increase the longevity of the game beyond the time the Munich Oktoberfest takes place.”

Themed games have been around for many years, and there’s a strong appetite among players to engage with them. This presents opportunities for studios to produce seasonal slots, but they absolutely must nail the quality and experience of these games – no gimmicks, if you like.

1X2 Network is another studio that gets into the festive spirit with two games hitting operator stockings this year – Sweet Candy Christmas and Megaways Jack Frost from its Iron Dog Studio brand.

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The latter is the latest instalment in the developer’s Megaways Jack series, which has been a hit with players. By taking what is essentially a game franchise and launching a Christmas special, the studio believes its Christmas slot will top the charts.

It sees players venture to the North Pole where they are treated to a stunning, snowy experience packed with bonus features including winning symbols that freeze and shatter to be replaced by new ones, as well as reels that lock in place with an enchanting icy border that gradually freezes the entire reel.

If that wasn’t enough, Free Spins can be triggered with players taken into an icy snowstorm where Multipliers and the Jack Frost feature come into play. Jack Frost showers the player with bonuses such as Symbol Swaps and Wilds in both Free Spins and the base game.

 

Alex Ratcliffe, CPO at 1X2 Network, said: “’Tis the season to be jolly, and what better way to get into the spirit of the season than by developing not just one but two Christmas-themed slot games.

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“This year, we decided to leverage our popular Megaway Jack series by adding a Christmas game to the series. This allows us to tap into the existing popularity of the game and to deliver a fun, festive experience to players with a brand and mechanic they already know and love.

“Our other seasonal slot, Sweet Candy Christmas, is just as fun to play and combines the ever-popular Scatter Pay mechanic with the most wonderful time of the year. The candy theme set in a Winter Wonderland has one last surprise for eagle-eyed players who may recognise who is driving Santa’s sleigh.”

Some studios are clearly up for the challenge and enjoy the benefits of developing and launching themed games, both in the near term while they are “in season” and also in the long-term kickback in the form of stronger operator relationships and player awareness.

Of course, pick the right theme – such as this year’s St Patrick’s Day release Leprechaun Charms – and you can end up with a fun, themed game that can be played all year round. So, a slot game for life, not just for Christmas. “

 

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Industry News

IGT Reports First Quarter 2024 Results

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International Game Technology PLC has reported financial results for the first quarter ended March 31, 2024.

“Innovative game, hardware, and systems solutions drove better-than-expected Global Lottery and Gaming & Digital performance in the first quarter. As a result, we are upgrading our full-year 2024 revenue and profit goals, which reflect broad-based momentum across key performance indicators in the balance of the year. We continue to make progress on separating Global Lottery from Gaming & Digital and preparing for the proposed transaction with Everi,” Vince Sadusky, CEO of IGT, said.

Key Highlights:

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  • Announced Gaming & Digital business to be spun off and combined with Everi Holdings Inc.; transaction expected to close in late 2024/early 2025
  • Recognised with top honours at ICE London 2024 awards programmes including “Lottery Product of the Year” and “Best Diversity and Inclusion Employer”
  • Received a supply contract extension from the UK National Lottery
  • Executed licensing agreement with the Maryland Lottery for IGT’s patented Cash Pop draw-based game
  • Mystery of the Lamp named “Top Performing New Premium Game” at 2024 EKG Slot Awards Show
  • Awarded contract to provide PeakDual 27 video lottery terminals across Quebec
  • Launched iGaming content in Rhode Island
  • Achieved AAA MSCI ESG rating, the highest rating possible, and earned a gold medal sustainability rating from EcoVadis.

“We delivered a record organic profit performance in the first quarter, if we exclude Separation & divestiture costs. The Company is operating from a position of strength with historically low net debt leverage, ample liquidity, and manageable near-term debt maturities,” Max Chiara, CFO of IGT, said.

The post IGT Reports First Quarter 2024 Results appeared first on European Gaming Industry News.

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eCOGRA Announces Leadership Transition

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eCOGRA, the leading Testing, Inspection, and Certification company serving the iGaming industry, announced two changes to its leadership structure.

Following a period of outstanding international growth, which has seen eCOGRA expand to 39 jurisdictional approvals, including most recently Peru and Brazil, as well as establish new offices in Europe and the US, the business announced Will Shuckburgh has been appointed to the newly created role of Group CEO from 1 July 2024. As part of the transition to a fully global business, the Company also announced Shaun McCallaghan, who has been with the Company for 16 years, the last 6 of which have been as CEO, will take on the new board role of Senior Director, Operations and Regulatory Affairs.

Will Shuckburgh brings a proven track record leading customer focused businesses through periods of high growth and international expansion. Will, who joined eCOGRA in January 2024, is set to assume the role of Group CEO, following a 6-month hand over period. He has previously held positions as Managing Director at Nectar, Executive Vice President & Chief Membership Officer at Rakuten, as well as Chief Executive Officer of Invincible Brands, amongst others. In these roles, he successfully designed and executed strategies, to achieve profitable growth across multiple markets where client experience was essential.

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Shaun McCallaghan has been a driving force behind eCOGRA’s success in recent years. Shaun’s approach is underscored by hard work, unwavering client loyalty and service, and the building of robust regulatory business relationships. Shaun has played a key role in securing dual accreditations, expanding jurisdictional coverage, diversifying the service offering, and enlarging eCOGRA’s client and staff base, while also successfully extending Testing, Inspection, and Certification services into North and South America. These, amongst many other achievements, have helped eCOGRA continue to grow and support clients in the ever-changing regulatory environment in which they operate.

Shaun now looks forward to taking up his newly formed role of Senior Director, Operations and Regulatory Affairs. This role will focus on ensuring clients will continue to receive the same high quality and reliable services that they have been accustomed to from eCOGRA. Shaun will continue to be a member of the board.

Mark Brooker, the Group Chairman, said: “Will’s appointment brings fresh energy, insight and strategic vision, aligning perfectly with eCOGRA’s commitment to excellence across each of its markets. The changes also reflect eCOGRA’s commitment to stability and innovation, with Shaun continuing to play a key role in the Company’s future success through his new role of Senior Director, Operations and Regulatory Affairs.”

David Cowan, representing the majority shareholder Hanover Investors, commented: “This transition signifies a natural evolution in eCOGRA’s leadership landscape in response to the strong growth of the business. Shaun’s transition enables a more hands-on approach to delivery, ensuring eCOGRA’s expansion maintains the highest standards of service to positively elevate the client journey. Meanwhile, Will Shuckburgh, is a seasoned high-growth CEO with an impressive track record, who brings visionary leadership and transformative abilities to the business. Known for identifying and capitalising on emerging opportunities, Will’s focus on fostering a culture of collaboration, and continuous improvement will elevate eCOGRA’s global presence. Together Will and Shaun will maintain our steadfast commitment to excellence and have the full support of the Board and the Shareholders.”

The post eCOGRA Announces Leadership Transition appeared first on European Gaming Industry News.

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GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging

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GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.

The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.

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“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”

Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.

Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.

Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”

Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.

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The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.

Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.

“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”

The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.

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