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5 AI Trends on the Horizon for 2024

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Without a doubt, 2023 has proven to be the year for artificial intelligence (AI), and the upcoming year, 2024, is expected to follow suit.

According to Forrester’s data, 2024 is set to be another significant year for AI, bringing about what we can call “intentional AI.” This means AI is moving away from mere experimentation and gimmicks, focusing instead on purposeful applications. Evidence of this shift is apparent in Forrester’s July 2023 AI Pulse Survey, which shows that 67% of businesses are actively incorporating genAI (AI technology) into their broader AI strategies.

In summary, 2023 has laid the foundation for AI’s continued growth, and 2024 promises to be a year where AI becomes more purposeful and integral to businesses.

Let me now share the five trends that we at InclusionCloud predict will dominate the AI landscape in 2024 and beyond.

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Trend 1: AI Changing Jobs Forever

Is AI ready to take over all human jobs? It’s a widespread concern, but let’s check whether there’s any truth behind it. While AI undoubtedly excels in certain areas, it falls short of matching human creativity and nuanced thinking in others. This distinction becomes evident when we dissect AI systems into two categories: open and closed. Open systems, characterized by external variables that remain beyond the machine’s control, are prone to unpredictability. For example,autonomous cars where another driver could unexpectedly cross a red light. On the contrary, closed AI systems, operating within controlled environments, exhibit remarkable efficiency, as seen in AI-powered chess software where the machine knows all potential moves.

However, within this context of AI’s transformative potential, real-world collaborations between humans and AI underscore a different narrative. In healthcare, AI-powered diagnostics equip doctors with faster and more accurate insights, ultimately improving patient care. Similarly, the manufacturing sector showcases seamless collaboration between AI-powered robots and human workers, resulting in heightened productivity and superior quality control. As I often emphasize, this collaborative approach shows that AI’s role is not in displacing jobs but in enriching them.

 

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Trend 2: Who Is in Charge? The Year of AI Laws

The rapid proliferation of AI has inevitably captured the attention of governments worldwide. Striking a delicate balance between fostering AI innovation and safeguarding public interests is the central challenge. In 2024, laws and regulations will be indispensable for deciding the worldwide trajectory of AI.

We’re now finding ourselves at an intersection where robust AI regulations aren’t just a choice, but actually imperative if we are to continue to move forward. It’s about ensuring responsible AI deployment without stifling innovation. Various industries, including the autonomous vehicle sector, grapple with complex regulatory questions. The adoption of AI ethics frameworks, as exemplified by initiatives such as the European Union’s, will delineate the boundaries of responsible AI implementation.

 

Trend 3: The Growing Impact of AI on Creative Work

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The amalgamation of AI and human creativity ushers in an exciting new era of innovation. AI-generated “hallucinations” are not mere glitches but powerful catalysts that inspire fresh perspectives and serve as creative brainstorming tools. However, as we navigate this creative frontier, ethical considerations take center stage.

In the entertainment industry, AI algorithms meticulously analyze viewer preferences to offer highly personalized content recommendations, enhancing the user experience. In design and art, AI collaborates with human creatives, suggesting novel ideas and even autonomously producing art. I believe that AI amplifies human creativity, but it is vital to establish ethical guidelines to navigate this exciting yet delicate collaboration.

 

Trend 4: AI Models Learning from Synthetic Data

The effectiveness of AI models is determined on the quality and quantity of training data available. This brings us to the debated subject of synthetic data, which has the potential to replace real-world data in a wide range of industries. For instance, in the insurance sector, synthetic data has emerged as a valuable tool for simulating complex risk scenarios, enabling insurance companies to refine their risk assessment models and streamline underwriting processes.

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We see synthetic data as a means to democratize AI development, making it accessible across various sectors. However, ensuring its reliability through strict testing and validation is key.

 

Trend 5: Supercomputers for Super AI

AI’s continual development and sophistication needs unparalleled processing power. As AI models get increasingly complex, cutting-edge hardware developments become critical. From banking to scientific research, industries largely reliant on AI are spending considerably in infrastructure capabilities to support these emerging models.

Supercomputers are the backbone of AI’s future, enabling the training of massive models and unlocking new frontiers of possibility. Quantum computing, in particular, has the ability to tackle complicated problems at unprecedented rates. According to IBM, this innovative technique has the potential to transform sectors such as medicine research and climate modeling.

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Conclusion

As we venture into 2024, the AI landscape promises a captivating narrative of change and innovation. These five trends encapsulate the profound impact of AI on our lives and industries. It’s a future where AI serves as an enhancement rather than a replacement, a future where navigating evolving regulations, fostering creative collaboration, exploring the potential of synthetic data, and investing in cutting-edge infrastructure are the guiding principles.

 

As the CRO of Inclusion Cloud, Nick Baca-Storni leverages his extensive industry experience to spearhead digital transformation initiatives, building strategic partnerships with tech giants such as Google, Salesforce, AWS, Oracle, and ServiceNow.

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AI isn’t replacing creativity in gaming – it is democratising it

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Tom Smallwood, Chief Commercial Officer at OpenSlots

The growth of AI in the industry is a talking point you cannot ignore. From sceptics to those convinced it will have a big role to play, AI dominates discourse. However, it is widely accepted that it will play a significant role in product development. In our industry, the biggest misconception is that AI will replace creativity in game development. In my experience, it has the power to do the exact opposite. I’ve watched countless studios struggle with the same challenge of transforming creative vision into market-ready slot games without requiring a six-figure budget a six-month timeline only to fail to achieve distribution. Yet that’s exactly what the traditional route to market looks like now.

AI is removing the technical barriers that risk keeping creative minds locked out of our industry. At OpenSlots, we’re beginning to see firsthand how AI can help turn a game creator’s ‘napkin sketch’ into a playable prototype in a fraction of the time.

The hidden costs of traditional slot development

The harsh reality facing game creators today is staggering. Developing and distributing even a basic slot requires substantial budgets and months of specialised expertise. Factor in regulatory compliance, RNG certification, and multi-platform optimisation, and smaller studios face insurmountable barriers.

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These costs aren’t just financial, they affect the creative output too. When a single game requires months of mathematical modelling, extensive asset creation, development and technical integration it is inevitable that innovation stagnates. Game developers tend to play it safe, but even then, they risk not getting any ‘airtime’ in the face of the overwhelming quantity of games released by larger studios. The result is a market flooded with similar games, from the same providers, while innovative ideas never see daylight.

The OpenSlots approach

At OpenSlots, we are building a platform aimed at non-technical professions in which every element of the development process is optimised. Our AI-powered system lets operators and game designers create professional slot games through an agentic interface and AI-powered game creation workflows all on a tried and trusted RGS. You describe your vision, say, a high-volatility Norse mythology theme with cascading reels, and OpenSlots, backed by human expertise, handles everything from the creation of your game design document to the game build itself. We even have an WYSIWYG editor prior to publishing.

Real democratisation means accessible innovation

True democratisation isn’t just about making existing processes slightly easier, it is about changing who can participate. When we enable game creators to describe their vision in natural language and watch AI generate playable prototypes, we’re not replacing human creativity, we’re amplifying it. The most successful implementations don’t replace human expertise, they eliminate tedious and costly tasks that prevent creative professionals from focusing on innovation. This is as true for an operator as a studio. We do not see AI as a magic wand, to make everything easy, especially in a highly regulated industry. However, it is an enabler that can create a certain originality and independence for B2Cs and a voice to smaller game design studios.

Why this matters now

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The timing for this transformation couldn’t be more critical. The slots market generates over half of total casino revenue, with operators facing pressure to deliver personalised, engaging content at speed. As mobile gaming dominates consumer spending and competition grows, the traditional development model can’t keep pace with market demands.

This creates an opportunity for platforms that can democratise game creation while maintaining quality and compliance. The industry needs solutions that allow rapid iteration and testing, branded content creation, and market-specific customisation, all without the costs that have historically limited who can participate in game development.

Building the future of game creation

The winners in this transformation won’t be the companies with the most advanced AI algorithms. They will be the ones who best understand how to apply AI practically to real challenges.

The future belongs to platforms that combine industry knowledge with cutting-edge AI capabilities. It’s not about auto-generating second rate game assets, just to for the sake of speed and cost, but leveraging the power of AI to amplify human expertise and give the chance for innovation. In many ways we are giving people the chance to make mistakes. And that, of course, is how we grow.

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The question isn’t whether AI will transform gaming development. It’s whether we allow the broader ecosystem be part of that transformation or left behind by it.

The post AI isn’t replacing creativity in gaming – it is democratising it appeared first on European Gaming Industry News.

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OpenSlots to power new dawn of content creation with AI development platform

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OpenSlots, a new AI creative platform for game development, has made its market debut, designed to empower operators, studios, and developers to build bespoke, high-quality titles faster and more efficiently than ever before.

The first iteration of OpenSlots has been launched for internal use by the team of experienced executives behind content aggregator and slot studio ESA Gaming, with it leveraging artificial intelligence to remove barriers to creativity and game delivery.

Expected for commercial release in mid-2026 the platform will enable non-technical professionals to design, test, and publish fully compliant slot games with intuitive, modular tools, without compromising on graphic quality or gameplay innovation.

Its simple interface will allow for aspiring game creators to input key specifications, such as theme, game type, mechanics, reel matrix, RTP and much more, before generating a game design document, concept art and publishing a game in a game editor for on-the-fly changes.

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Customers are then able to gain access to ESA Gaming’s distribution network of more than 160 operators across regulated markets, to ensure rapid deployment to the end user.

With a leadership team bringing a wealth of experience in the sector and a product roadmap set to include more than 20 game types, multilingual support, and 100+ currencies, OpenSlots is poised for rapid global growth.

Thomas Smallwood, CCO at OpenSlots said: “We see OpenSlots as a game changer in the game development space. Our mission is straightforward in that we want to unlock creativity for non-technical professionals and empower operators and studios to create their own content quickly and easily.

“Our platform makes slot creation faster, more efficient, and conducted in an environment where success can be replicated at will. With the addition of the distribution network via ESA Gaming’s Game Aggregation System (GAS), we’re confident that OpenSlots can signal the next phase of game production.”

The post OpenSlots to power new dawn of content creation with AI development platform appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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