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Our UKGC consultation response: Failing to protect the vulnerable should not be the White Paper’s legacy

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The dust has settled and the process is complete. The consultation on the proposed changes outlined in the UK Gambling White Paper is closed so now we just have to wait and see. Whilst we do so, we thought that in the spirit of transparency, we would share our own thoughts, more or less as they were communicated in our consultation response to the UK Gambling Commision.

Offering a real-time customer risk profiling tool, ClearStake’s focus was obviously on affordability checks. But then, much of the industry’s attention has been on this topic over the last few months. This is, to our mind, the single most important challenge facing the sector. Addressing it in the right way, a way that protects both punters and operators, will be the key to a sustainable, profitable future.

And with that goal uppermost in our mind, here is what we said:

1. Affordability checks must use real financial data

Certainly at the levels of spend proposed as meriting more thorough checks (£1,000 in a day or £2,000 over the space of three months), we don’t believe there is any real substitute for real financial data, by which we mean bank data. There is simply no other way of establishing whether a player can afford to lose this amount of money or not. Everything else – including data from credit reference agencies – is guesswork. We believe that the single greatest mistake that could be made during this process is not solving the problem of financial harm caused by gambling. That won’t be an issue if the government requires decisions to be made by operators in possession of a proper financial picture of their customers.

2. We can solve two problems at once

The consultation focused on affordability checks, but it would be almost perverse to ignore the wider reality at play here. Operators also have to perform anti money-laundering and source-of-funds (SOF) checks on their customers, and they do so by looking at bank statements. Given this is the case, it makes a lot of sense to us to effectively combine both these requirements within a single check.

3. At higher spend levels, it makes sense to keep customers connected

There has been a lot of talk about how frequently checks should take place, or to put that another way, whether it should be necessary to go back to a customer within six months or a year if they have already passed a check. To us, this rather misses the opportunity presented by Open Banking in particular. After the first check, assuming the player allows it, any checks in future can be entirely frictionless. The connection can remain in place and used when necessary (and only when necessary!) in order to make the ongoing compliance relationship as smooth as possible. We don’t expect ongoing connection to be mandated, but it should certainly be held up as best practice for all concerned.

4. Some of the proposed data points make little sense

When a solution that takes guesswork out of the equation is available, does it really make sense to suggest that postcodes and job titles are meaningful ways to determine an individual’s financial situation? We don’t think so. We believe that continuing to ‘lean in’ to data like this gives a misleading impression that it is good enough. It isn’t. Even as part of a broader decision-making process, it is very difficult to see where some of these data points fit in. You could say the same, of course, about missed loan repayments from three years ago.

5. The solution exists – why cobble together a new one?

Hovering behind the entire consultation process appears to be a not-quite-defined ‘solution’ to the affordability challenge. This is apparent in the various hints towards the use of CATO data (let’s just say it, even if the Commission aren’t willing to) and a hodge-podge of random data points in order to make affordability decisions, as part of a system that would have to be piloted in order to ensure a) it works and b) it doesn’t create data security issues.

Leaving aside the absurdity of asking us to judge the merits of an approach that hasn’t actually been defined, we would simply point out that in Open Banking, a solution to this challenge already exists. One that is already used by over 7 million people in the UK, by most UK operators to handle payments, and already used to handle affordability and SOF checks by forward-thinking operators. Why on earth are we re-inventing the wheel?

So there you have it. That’s what we told the consultation, albeit in language a little less colourful. I hope they listen.

Betsson Group

Betsson Group Shortlisted at the Global Regulatory Awards 2025

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Betsson Group has been shortlisted for “Legal Team of the Year” at the upcoming Global Regulatory Awards 2025 (GRAs), while its General Counsel, Corinne Valletta, has been nominated for “Chief Compliance Officer of the Year.”

Organised by Vixio Regulatory Intelligence, the Global Regulatory Awards celebrate excellence across the compliance and responsible gambling sectors, recognising individuals and teams who continuously raise industry standards and champion best practices.

These accolades testify to Betsson’s commitment to raising standards in compliance to ensure a safe and stable business.

The post Betsson Group Shortlisted at the Global Regulatory Awards 2025 appeared first on European Gaming Industry News.

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Andrew Rhodes

UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling

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The UK Gambling Commission has published the fourth and final report in its series exploring the complex and evolving issue of illegal online gambling.

The series — launched earlier this year — set out to improve understanding of consumer engagement with illegal online gambling, the risks it poses and the actions being taken to disrupt it.

Over the past months, the Commission has published three reports examining:

Part 1: Consumer awareness, drivers and motivations

Part 2: Consumer engagement and trends

Part 3: Disruption of illegal online gambling

This report — “Estimating the size of the illegal online gambling market” — explores the challenges of quantifying an activity that is, by its nature, hidden.

Understanding the challenge

The report highlights that while measuring the scale of the illegal online gambling market is essential for effective enforcement and policy-making, doing so presents significant methodological challenges. Reliable data is limited, and assumptions are often required to fill gaps — meaning that confidence in any single estimate is inherently constrained.

The Commission draws parallels with other areas of illicit activity, such as the trade in illegal tobacco, where government departments face similar difficulties estimating financial impact.

Building on progress

Although no single estimate of market size has been published, the Commission’s work to date has built a stronger evidence base and clearer understanding of both consumer behaviour and illegal operator tactics.

The series has found that:

• consumer motivations to use illegal sites are varied — there is no single driver of engagement

• some consumers are unaware that they are gambling illegally, highlighting the need for greater public awareness

• not all activity in the illegal market represents a direct loss to the regulated sector, as some consumers are self-excluded or otherwise unable to gamble legally

• there is currently no evidence of sustained growth in engagement with illegal websites where data has been collected

• a range of disruption and enforcement tactics are being deployed, supported by cross-industry and international collaboration.

A shared responsibility

The Commission emphasises that tackling illegal gambling requires a coordinated response. Efforts to measure, monitor and disrupt the illegal market will depend on continued collaboration across government, industry, digital platforms and financial services.

Chief Executive, Andrew Rhodes said: “Illegal online gambling remains a serious threat to consumers and to the integrity of the regulated market.

“While measuring the full scale of the problem is complex, our understanding is growing — and so too is our ability to disrupt illegal operators.

“Our independent research has strengthened the evidence base, improved transparency, and underlined that progress depends on a collective effort across sectors.”

Next steps

Although this marks the end of the current series, the Commission will continue its programme of research, data collection and enforcement activity.

The post UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling appeared first on European Gaming Industry News.

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ADM

Swintt games go live in Italy after receiving ADM certification

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Rapidly-expanding software provider enters its 13th regulated market following Italian regulator’s approval of Elysium Studios – Driven by Swintt titles

Having previously outlined its intentions to enter more regulated markets throughout 2025, sought-after software provider Swintt has announced that it has now officially been greenlit by Italy’s Agencia delle Dogane e dei Monopoli (ADM) to offer its slots in the country.

The new certification has initially been granted for Elysium Studios – Driven by Swintt titles, and though further approval is planned for both SwinttPremium and SwinttSelect releases in the not-too-distant future, the provider has already put pen to paper with two of Italy’s leading operators.

Launched in 2024 following Swintt’s acquisition of Elysium Studios, Elysium Studios – Driven by Swintt is a cutting-edge collection of releases that incorporates elements of social, mobile and casino gaming to deliver a more engaging experience that’s custom-made for the modern player.

Featuring inventive themes, innovative features and intuitive, mobile-first game mechanics, some of the biggest hits to come from the collaboration to date include the quirky, folk lore-inspired I Hate Fairytales and the swashbuckling skull and bones epic, Pirate Pledge Hold & Win.

Given both titles boast a cast of characters that includes everything from punk rock princesses to salty sea dogs and a huge selection of rewarding bonus rounds, the two games and many more from the Elysium Studios line-up are certain to prove a popular addition among Italian audiences.

With Swintt’s successful acquisition of ADM certification now paving the way for the provider to enter its 13th regulated market, the decision will significantly expand the company’s European footprint and enable it to form further partnerships with Italian operators in the months to come.

David Mann, Chief Executive Officer at Swintt, said: “At Swintt, our focus has always been on ensuring that our content gets put in front of players in as many regulated markets as possible – and acquiring ADM approval to offer our games in Italy is another significant step on this journey.

“As an established iGaming market with a huge emerging player base, we feel our Elysium Studios – Driven by Swintt line-up can make a big impact in the region and we look forward to being able to roll out our other core line-ups very soon.”

The post Swintt games go live in Italy after receiving ADM certification appeared first on European Gaming Industry News.

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