Industry News
European Gaming Q3 Meetup Part II: The Importance of Company Culture in iGaming
The European Gaming Q3 Virtual Meetup that took place on 13 September had it all: from Commercial Marketing and the Player Lifecycle, to Employer Marketing, Talent Acquisition and Retention, industry experts from the European iGaming scene provided insights in two informative and honest panels that no professional should miss! Read on and find the link to the Livestream recordings to watch the EGQ3 Meetup on YouTube!
The European Gaming Meetups by Hipther Agency are designed to keep you up-to-date with what is fresh in the European gambling industry.
The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.
The European Gaming Q3 Virtual Meetup featured two thought-provoking panels: “Mastering the Player Lifecycle” and “The Importance of Company Culture in iGaming”.
Panel 2: “The Importance of Creating a Company Culture in iGaming”
Speakers: Kevin Perks, Senior Talent Acquisition Partner at Van Kaizen | Nana Shneider, HRD at BETBAZAR | Tom Galanis, CEO at TAG Media & First Look Games
Moderated by: Zoltan Tundik, Co-founder and Head of Business at Hipther
Watch the Panel Discussion on YouTube and HiptherTV!
The panel discussion promptly emphasized the pivotal role of fostering a positive company culture within the iGaming sector.
Nana Shneider, HRD at BETBAZAR, initiated the conversation by underlining the significance of motivation and growth in the workplace, recognizing the impact of personal lives on employees’ well-being. She stressed that a positive company culture can contribute to achieving a harmonious work-life balance.
Tom Galanis, CEO at TAG Media & First Look Games, shared insights from companies that operate as remote workplaces. He highlighted the indispensability of strong communication, especially in remote work settings. While attractive salaries can incentivize talent acquisition, Tom emphasized that for talent retention, a company must offer something unique that motivates individuals to work and grow within the organization.
Kevin Perks, Senior Talent Acquisition Partner at Van Kaizen, offered insights from a recruiter’s perspective. He emphasized the essence of company culture both in general and from the job seekers’ viewpoint. Interestingly, he noted that candidates typically inquire less about “superficial” perks like game rooms or ping-pong tables and focus more on company culture. Key questions revolve around whether a company is people-centric, if employees are trusted to perform their tasks without micromanagement, and if there are ample learning and development opportunities. Kevin also stressed that while talent attraction involves marketing communications, the foundation for retention begins with building honest and strong relationships with candidates during the recruitment phase, where the company culture and values play a vital role.
The discussion then delved into the contemporary workspace and remote work environments. The panelists explored the role of company culture in these settings.
Nana emphasized the importance of motivation and connection. She contended that companies must motivate employees by fostering a sense of unity and support, even among remote workers. Tom, with his experience leading remote-work companies, highlighted the challenge of forming meaningful connections in remote work settings. He emphasized that a strong company culture provides meaning and motivation in such environments.
Kevin pointed out that company culture is fundamentally what the business stands for, making it essential for companies to establish a clear culture. In remote settings, effective communication becomes even more critical, with middle managers playing a crucial role in shaping and maintaining company culture.
The discussion also touched on employer marketing and the challenges of conveying company culture in media within a remote work context. Nana highlighted the need for clarity and conciseness in messaging and values to reach everyone, regardless of diverse backgrounds. She emphasized the value of democracy and finding common ground between the company and employees. Tom emphasized honesty and trust as fundamental values, while Kevin reiterated that a positive company culture equates to a people-centric culture, with every individual responsible for creating a safe environment, upholding company values, and advocating for them.
Regarding leadership and company culture, Nana stressed that leaders set the tone for the company and are crucial not only for business development but also for employee growth. Tom echoed this sentiment, emphasizing the importance of leaders displaying soft skills and prioritizing training tools while fostering empathy in interactions with employees. Kevin agreed and reinforced the significance of managers in establishing company culture, emphasizing the promotion of people not just for task completion but also for their people management skills.
Lastly, the discussion explored changes companies can implement to promote a positive company culture. Nana emphasized the importance of companies attending to employees’ needs, embracing flexibility, and fostering communication through calls, discussions, and meetings between top management and employees. Tom urged leaders and management to revisit their vision and culture, offering support and assistance to employees. Kevin emphasized that candidates now closely scrutinize a company’s culture during the recruitment process. They seek signs of culture, which are often not evident in a company’s media communications. Thus, the recruitment process and the relationships established during it are vital.
In conclusion, the panelists underscored that people should be at the heart of company culture, enabling them to derive satisfaction from their work and personal growth. They emphasized that everyone within a company shares the responsibility for shaping its culture.
Read more about the first part of this exciting and informative edition of the European Quarterly Meetups, a panel discussion on Company Culture in iGaming!
AI-Driven Optimisation
HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
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FUN88, a leading platform in igaming and sports entertainment, announced the launch of USDT (Tether) as a new payment option. This addition provides users with a faster, more secure way to manage funds, ensuring smooth transactions from deposits to withdrawals. Supported by major exchanges like Binance, USDT enhances the FUN88 experience with speed, reliability and convenience.
Key Benefits of Using USDT on FUN88:
• Reliable Protection: Secure transactions, keeping the financial information private and safe.
• Fast Transactions: USDT enables instant deposits and withdrawals.
• Stable Value: Tether is tied to the US Dollar, offering a stable and predictable payment method, free from price fluctuations.
• Global Use & 24/7 Availability: USDT is accepted worldwide and available for transactions at any time, offering unlimited deposit limits.
The FUN88 KYC process follows strict anti-money-laundering policies, ensuring a safe and fair environment for all players.
FUN88 offers a secure and engaging experience with simple registration, the FUN88 app and rewarding gameplay. New players can enjoy attractive benefits, including a welcome bonus. With the integration of USDT as a payment option, FUN88 ensures a fast, secure and exciting journey for all players- from sign-up and first deposit to withdrawals.
The post FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming appeared first on European Gaming Industry News.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.
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