Industry News
Assessing the Dutch market
It is a full year since the regulated online market opened in the Netherlands. In this round-table feature, we ask Matej Filipančič, Head of Turnkey Solutions at Bragg Gaming, for his view on how the market has performed to date and what lies around the corner.
Having opened up online gambling in October 2021, the Dutch regulator De Kansspelautoriteit (KSA) implemented a cooling-off period affecting many major operators. Has this affected the growth potential of the Dutch market?
It’s hard to say and with a year since the new legislation entered into force, it is now easier to focus on the positives and how the market has evolved in the last 12 months. First mover advantage has been crucial in the Netherlands and the initial 10 licensees have really carved out a big market share. It’s great to see that players have been channelled towards new operators rather than staying with incumbent ones as it means wider choice, exciting new products and better promotions through various acquisition channels. Consequently, this should attract more players, leading to healthy market growth. We think the Dutch lawmakers and regulators have done a great job with the new legislation benefiting both operators and players and we have great expectations for the potential in the country.
Will restrictions on advertising make it difficult for new entrants to the market to gain market share? If so, what part can suppliers play in attracting and retaining Dutch players?
It is very important to distinguish between online operators and those with a land-based presence here as there will be a relative advantage for the latter who will still be able to use some methods of advertising to retain players. All operators will need to be innovative and creative in coming up with ways to reach customers while also making sure their campaigns are fully compliant. For newcomers, it will become more difficult to gain a player base compared with those that were present at the time of market opening. The new restrictions are not at all in favour of newly licensed operators in that sense, but suppliers can make a big difference here. At ORYX, we offer a wide range of retention tools, which became even more important to operators after the marketing ban announcement. The new licensees on our platform have already come up with very exciting and successful strategies on how to utilise our state-of-the-art Fuze™ player engagement platform and other products to stay ahead of the competition.
What appetite have you seen among Dutch players for content types that are popular in other regulated European markets? Are they out-performing classic games that originate from the Dutch land-based heritage?
We have seen that top-performing content from world-leading providers such as Evolution, GAMOMAT and Pragmatic Play has outperformed the rest of the competition. This includes localised traditional studios like Greentube, Edict (Merkur) and Stakelogic, who still remain very popular with players. The result is a relatively healthy mix between the traditional games which have been present in the land-based machines for decades in the Netherlands and internationally recognised brands which perform well in all markets. Live casino has also been very strong and seems to have a great appeal to Dutch players.
What are your hopes for the Dutch market across the next 12 months?
Hopefully the restrictions will be applied equally on all operator websites, including the state-owned companies that were already in the market before the new regulation entered into force. There is of course potential for growth for all licensees, old or new, but it is crucial for recent entrants to be innovative to acquire and retain players. ORYX was the first external platform to launch in the Dutch market and we hope to maintain the position as a leading supplier there with the help of the exceptional track record of our operator partners.
We hope our platform partners can make use of all our tools to continue to grow and operate successfully in the Netherlands, gaining market share while making sure they are fully compliant and continue to excel in terms of Responsible Gaming and player protection. We are also in a great position to offer our proprietary products to new clients in the market and can guarantee a safe and exciting experience for the players, along with a profitable business for our partners.
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Golf
Soft2Bet Gathering: An Elite Golf & Padel Experience
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.
Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.
Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.
The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.
Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”
Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”
The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.
The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI chat technology
Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry
Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.
A Bold Leap Forward in Online Casino Innovation
The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.
Key highlights of the new platform include:
• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.
• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.
• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.
• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.
AI Chat: A Game-Changer for Player Experience
At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.
Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.
Leading the Industry Through Innovation
While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.
The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.
The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DigerPAM
Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators
International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.
Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.
Key capabilities include:
- Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
- Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
- Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
- Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
- Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.
A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.
“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”
The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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