Industry News
EPIC Risk Management Appoints Les Murray as Managing Director

EPIC Risk Management has appointed experienced business transformation expert Les Murray as its new managing director.
Working closely alongside Founder and CEO Paul Buck, Murray will be helping the organisation to maximise awareness of its education programmes and thought leadership in gambling harm prevention at a time when it has just launched both a US subsidiary, EPIC Risk Management US, PBC and the EPIC Risk Management Pro Sport Advisory Board. The latter is the first body to bring together leaders from around the world of professional sport and eSports in order to find ways of preventing and reducing gaming and gambling harm within those sectors.
EPIC has recently announced a four-year education programme with the Professional Cricketers’ Association (PCA) to deliver projects for the benefit of both male and female professional cricketers within the England and Wales Cricket Board (ECB) system, as well as projects in major sports leagues, corporate institutions and both state and private schools or colleges.
Murray brings experience as a consultant, coach, and facilitator to the organisation, having worked with numerous large blue chip institutions to achieve growth or expand their global reach.
Murray led business transformation programmes as a Director with Collinson Grant, Chairman at Vistage UK, served as Business Development Director for Littlewoods, and a Director with PwC/IM in the consulting services division.
Commenting on his appointment, Murray said he was excited and privileged to take on the role:
“Demand for EPIC Risk Management’s life-changing training and consultancy services has continued to grow during Covid-19.
“I join a uniquely talented organisation established by Paul Buck, and built by the Senior Leadership Team, which increasingly pivots towards international markets. I am honoured to now shape and help lead this socially driven and commercially sustainable business on its future growth journey.
“The work on reducing gambling-related harm has never been more important with the Gambling Act Review in the UK, the acceleration of sports gambling across the US, coupled to enquiries for our support from leading organisations around the globe. I’m excited to get started and look forward to contributing to the high impact work EPIC delivers on helping to take the problem out of gambling.”
EPIC Risk Management Founder and CEO Paul Buck said: “In a field of exciting, high calibre candidates, Les stood out for his undoubted track record of taking organisations to the next level through consultancy and coaching, identifying their strengths and helping them to realise their potential.
“His previous clients have included numerous FTSE 100 and FTSE 250 multinationals, so with our work expanding on an increasingly global level, his experience will be vital in helping our organisation to spread the vital message of how to minimise gambling related harms.
“Les’ warm character is a perfect fit for our organisation, which puts an undoubted focus on the people who work for us and alongside us, and I look forward to seeing the longer-term benefits that his expertise will have on all of those individuals as we establish new projects and break new ground with the territories in which we’ll be delivering.”
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Industry News
Ruud Bergervoet Reappointed as CFO of Holland Casino

Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.
CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”
Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.
During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.
The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
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