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EPIC Risk Management Appoints Les Murray as Managing Director

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EPIC Risk Management has appointed experienced business transformation expert Les Murray as its new managing director.

Working closely alongside Founder and CEO Paul Buck, Murray will be helping the organisation to maximise awareness of its education programmes and thought leadership in gambling harm prevention at a time when it has just launched both a US subsidiary, EPIC Risk Management US, PBC and the EPIC Risk Management Pro Sport Advisory Board. The latter is the first body to bring together leaders from around the world of professional sport and eSports in order to find ways of preventing and reducing gaming and gambling harm within those sectors.

EPIC has recently announced a four-year education programme with the Professional Cricketers’ Association (PCA) to deliver projects for the benefit of both male and female professional cricketers within the England and Wales Cricket Board (ECB) system, as well as projects in major sports leagues, corporate institutions and both state and private schools or colleges.

Murray brings experience as a consultant, coach, and facilitator to the organisation, having worked with numerous large blue chip institutions to achieve growth or expand their global reach.

Murray led business transformation programmes as a Director with Collinson Grant, Chairman at Vistage UK, served as Business Development Director for Littlewoods, and a Director with PwC/IM in the consulting services division.

Commenting on his appointment, Murray said he was excited and privileged to take on the role:

“Demand for EPIC Risk Management’s life-changing training and consultancy services has continued to grow during Covid-19.

“I join a uniquely talented organisation established by Paul Buck, and built by the Senior Leadership Team, which increasingly pivots towards international markets. I am honoured to now shape and help lead this socially driven and commercially sustainable business on its future growth journey.

“The work on reducing gambling-related harm has never been more important with the Gambling Act Review in the UK, the acceleration of sports gambling across the US, coupled to enquiries for our support from leading organisations around the globe. I’m excited to get started and look forward to contributing to the high impact work EPIC delivers on helping to take the problem out of gambling.”

EPIC Risk Management Founder and CEO Paul Buck said: “In a field of exciting, high calibre candidates, Les stood out for his undoubted track record of taking organisations to the next level through consultancy and coaching, identifying their strengths and helping them to realise their potential.

“His previous clients have included numerous FTSE 100 and FTSE 250 multinationals, so with our work expanding on an increasingly global level, his experience will be vital in helping our organisation to spread the vital message of how to minimise gambling related harms.

“Les’ warm character is a perfect fit for our organisation, which puts an undoubted focus on the people who work for us and alongside us, and I look forward to seeing the longer-term benefits that his expertise will have on all of those individuals as we establish new projects and break new ground with the territories in which we’ll be delivering.”

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Soft2Bet Gathering: An Elite Golf & Padel Experience

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Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.

Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.

Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.

The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.

Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”

Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”

The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.

The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI chat technology

Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry

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Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.

A Bold Leap Forward in Online Casino Innovation

The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.

Key highlights of the new platform include:

• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.

• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.

• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.

• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.

AI Chat: A Game-Changer for Player Experience

At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.

Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.

Leading the Industry Through Innovation

While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.

The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.

The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DigerPAM

Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators

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International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.

Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.

Key capabilities include:

  • Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
  • Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
  • Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
  • Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
  • Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.

A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.

“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”

The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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