Industry News
OKTO Enters into Partnership with Advansys
Fintech company OKTO has partnered with Casino Management System provider Advansys to bring instant mobile payments directly on gaming machines in casinos and gaming halls across Europe with the OKTO.WALLET.
OKTO.WALLET integrated with Advansys NEXIO CMS offers both a convenient and secure as well as a fast payment experience at the gaming machines.
Players in Europe will be able to embrace a true cashless mobile payment experience, using the free OKTO app on their mobiles to interact with machines, connected to Advansys’s powerful NEXIO Casino Management System (CMS). The service allows players to load credits directly from their mobile phones via the OKTO.WALLET to a gaming machine and collect their winnings at the end of the play session, straight into their OKTO app. The players have multiple ways to load and withdraw funds from their OKTO account, such as payment card and bank as well as access their account instantly through the OKTO issued prepaid card connected to their OKTO.WALLET.
Simon Dorsen, Director of Gaming at OKTO, said: “Europe can be considered a digital fast adopter, showcasing a strong potential for growth and rise of mobile payments. The pandemic accelerated the need for innovative and secure digital payment methods across all channels, including land-based gaming, and OKTO meets exactly that demand.
We’re glad to cooperate with Advansys to provide even more gaming operators and players in Europe with a payment method that streamlines and simplifies the payment experience on gaming machines. Access to mobile payments is a driver for retail innovation in Europe, especially when this has blended with an advanced end-to-end cashless mobile wallet that completely rely on accessible mobile technology.”
Andrej Sluga, CMO of Advansys, said: “Many countries in Europe relied heavily on cash, but COVID-19 brings about many opportunities for the mass adoption of mobiles payment solutions. OKTO came just at the right time.
“Mobile payments are widely accepted in other sectors already and keep growing. Mobile Payment Apps are in fact on the rise as they are easy, fast, secure and reduce or eliminate the need to carry payment methods like cash and credit cards.
“Our partnership with OKTO strengthens our position as one of the leading Casino Management Systems in Europe. We can now offer our partners secure mobile payments on gaming machines, bringing a new level of experience to their players. Mobile phones will dominate payments in future as many bank services are already available for years. It is a money digital evolution and mobile payments are gaining momentum in the casino industry.”
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appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
LuckyCasino launches in Spain as LCKY Group expands B2C footprint
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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