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Google is going to introduce a new feature that will let users to limit ads related to alcohol and gambling if they don’t want to see them.

The feature will be rolled out to users in a phased manner, beginning with YouTube Ads in the US, and then gradually Google aims to introduce this for Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambling and alcohol ads will not see any change in their policies.

In a blog post, the company said that it will provide YouTube users with more controls to limit ads on sensitive topics such as gambling. For this, it is adding a new feature in Ad Settings that will allow users to limit targeted advertising for such topics.

“We’ve heard feedback that some people would prefer to limit ads in certain categories like gambling so today, we’re launching a new control in Ad Settings, enabling people to see fewer gambling ads, as an additional option,” Google said.

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