Industry News
GamCare Teams Up with YGAM to Bring Young People’s Gambling Harm Prevention Programme to Northern Ireland
GamCare has teamed up with the Young Gamers and Gamblers Education Trust (YGAM) to bring an education and support programme to Northern Ireland, with the mission of safeguarding young generation from gambling and gaming-related harms.
The Young People’s Gambling Harm Prevention Programme is a ground-breaking initiative supported by members of the Betting and Gaming Council and has already been rolled out across England and Wales. Both charities deliver evidence-led workshops and resources to teachers, youth workers and directly to young people to help raise awareness of the issues and help prevent harm.
The move has been welcomed by prominent politician Robbie Butler MLA who is the Chair of the Gambling Related Harm in Stormont. Mr Butler has campaigned for new laws to help protect people from gambling-related harms.
“I welcome this social gaming and digital resilience initiative from Youth Work Alliance. When the APG launched our inquiry into how new legislation can reduce gambling related harms, we made it clear that prevention is better than cure. The stronger gambling laws we are hoping for in Northern Ireland need to be backed up by better education to stop harm before it occurs. So therefore, it is hugely encouraging to see the Youth Work Alliance working with YGAM and GamCare to educate and support our young people,” Robbie Butler said.
Youth Work Alliance, a charity based in Belfast, is working with YGAM to deliver evidence-led and evaluated training to teachers and youth workers, in addition to giving them access to City & Guilds assured training and education resources which provide a full curriculum of lesson plans for primary and secondary age children as well as youth work specific resources.
“The work we are doing with YGAM, working alongside GamCare, delivering their training and resources on the ground here in Belfast and across Northern Ireland is going to be a huge benefit to our local communities. Gambling-related harms have been presented as a hidden issue in Northern Ireland for many years, which makes it even more vital for us to ensure children and vulnerable people are informed, educated and safeguarded against the potential harms associated with gambling and increasingly, gaming too,” Stephen Hughes, Development Manager at Youth Work Alliance, said.
“The expansion of our work into Northern Ireland is a great step for this programme. The partnership relationship really makes this work unique so I’m really pleased we, alongside YGAM, will be working with the Youth Work Alliance. No matter where young people are located the challenges they face when dealing with gambling harms are the same. The Young People’s Gambling Harm Prevention Programme will give young people in Northern Ireland the opportunity to explore how gambling might be affecting them in a safe and trusted environment, giving them the tools to make good decisions,” Anna Hemmings, CEO of GamCare, said.
“Having seen first-hand the impact that our work has had in the places we have already rolled out the National Gambling Education Programme in partnership with GamCare, I am thrilled that we are now able, with the support of Youth Work Alliance, to start delivering the programme in Northern Ireland. As well as educating, informing, and safeguarding, it is also vital that we raise awareness and start a conversation about those very personal experiences of gambling related harms in communities across Northern Ireland,” Lee Willows, Founder and CEO of YGAM, said.
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Industry News
Wazdan schedules three-stage Network Promotion campaign for summer
The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.
Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.
The promotion will use Wazdan’s Mystery Drop
and Mystery Multiplier
Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.
Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot
: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown
: Empire of Gold (6th August).
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.
“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”
The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ICONIC21 launches Football Cup-branded casino games and debut network tournament
ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.
The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.
For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.
Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.
The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.
That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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