Canada
How will the online gambling market develop in the coming years in the USA?
A lot of changes are ongoing in the online gambling market all over the world including the USA. America is an area where online gambling is rapidly growing at a jaw-dropping speed. Tracking and predicting the development of the market in the coming years in the USA is simply a matter of analysis and watching out for noticeable trends and patterns.
One noticeable development is the ever-growing number of players and casinos. You can find top US online gambling sites on Casinovibez that offer genuine casino services and mouth-watering bonuses. They all have licenses and a solid reputation for fair play.
The Online Gambling Market in the USA
US online gambling market is one of the largest and fastest-growing in the world. As of 2018, the value of the US online gambling market was USD 47.57 Billion. According to a report from Industry Stats Report (taking into consideration the COVID-19 period), the value of the market will grow to USD 94.37 Billion by 2025. The US gambling industry is expected to record a CAGR of 10.28% over the stated period.
With so much growth expected from this rich industry, the question is how will it develop in the US in the nearest future. A look at nature, peculiarities, and predicted trends will reveal a rough pattern of development.
1. More Players Expected to Join The Market
The first and easiest development trait to predict is the addition of many new players and gambling companies in the US market. Anywhere there is a profit to make, you can expect people and companies to flock in. The online gambling market in the US is extensive enough for both players and companies to eat from. With the expected growth, expect more people joining in to get a piece of the cake.
2. Further Rise in Mobile Gambling
Already, mobile gaming is the fastest-growing segment of the gambling industry in the US. More people are turning to internet-based gambling especially mobile gaming due to the ease and convenience of play. Also, no payment restrictions contributed to its appeal.
About fifty players of the online gambling population in the US use their mobile phones or tablets instead of using desktops, laptops, or the more traditional forms of gambling. This number is expected to increase as more casinos and gaming manufacturers build casino games that are compatible with mobile devices.
3. US to dominate the online gambling market
The United States makes up the top five countries where gambling activities thrive. An astonishing 1.8 million people are employed in 40 states in the United States from the gambling industry. In the online gambling market, in a few years, the United States will dominate the landscape.
A lot of online innovations are opening up the ground for US dominance such as cryptocurrencies and virtual reality. Government attitude towards online gambling which has historically been a sour point is no longer so.
Many state governments and legislative houses are supporting the promotion of online gambling activities in their states. Harsh gambling laws across the US are now under review as their purpose, which was to stop illegal bookies is no longer relevant.
In America, the following states, New Jersey Nevada, Pennsylvania, and Delaware have set a standard for other states to follow by becoming the first states to legalize online gambling. Delaware and New Jersey have taken it a step further and now permit online casinos and poker sites.
In the nearest future, more states in the US will legalize online gambling including online casinos and poker sites. But for the moment, there are only four states (Nevada, Delaware, and New Jersey) where bookmakers can get a license to operate legally in the US.
4. New Jersey To Dominate the US Online Gambling Market
New Jersey boasts of having the largest market for online gambling in the US. As the online gambling market in the US grows, New Jersey will retain its top spot. Currently, the online gambling market in the state is worth over USD 225 million a year. This number will grow in the coming years with more players coming into the market.
5. Cryptocurrencies and Virtual Reality Technologies to Play Increased Roles
Cryptocurrencies are decentralized currencies that are growing in popularity in the online world. An impressive number of online casinos have integrated cryptocurrencies into their payment options. There are many online casinos globally that operate using only cryptocurrencies. In the coming years, cryptocurrencies such as Bitcoin will play more roles in the industry.
Virtual Reality Games are another technology to watch out for in the coming years in America.
Conclusion
The development of the online gambling market in the US is expected to record satisfactory growth rates in the nearest future. With no setbacks, the market can develop in the future to one of the largest in the world,
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affiliate marketing
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.
Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.
She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.
Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.
David Fall, Business Development Manager at St8, said:
“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.
“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”
Ralitsa Georgieva, CEO at Octoplay added:
“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”
The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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