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Examining the Relationship Between eSports and Online Gambling

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The adoption of most sports within online gambling systems means travelling paths long since forged. Owing to the relatability of existing frameworks, creating new entries for the arrival of a traditional sport is usually a simple pursuit. ESports games buck this trend, with their digital nature creating the potential for unprecedented involvement and unique interconnectivity.

While these aspects of eSports are often fundamentally misunderstood or underestimated, a closer examination reveals how deep these relationships could run and how beneficial for the greater betting industry they could be. From bringing in newcomers to adopting new approaches in viewing, there is a lot of mapped and untapped potential in eSports for the iGaming world to cover.

Raw Numbers
One of the most immediately visible ways in which eSports aids the online betting industry comes from the vast inbuilt audience. According to an article at venturebeat.com, around 2.4 billion people played video games in 2019 alone. At the top of this spectrum are titles likes League of Legends and CS: GO, two popular eSports titles which boast around 115 million and 24 million monthly players respectively.

The Ease of Integration
These numbers are important not just for how they illustrate engagement potential, but also in how eSports engagement relates to digital forms of viewing and gambling. For traditional sports like football or tennis, there is a strong reliance on more established methods of viewing. Most often, punters are relegated to watch only a limited selection of physical sports matches on television or digitally, if they have access.

Esports is very different in this regard, allowing practically every game and tournament, even in minor leagues, to be viewed worldwide over the internet, usually for free. Such a level of integration and mass adoption is not something that can be matched by traditional means, giving eSports a comparative leg-up on physical sports.

Many sports bettors find enormous appeal through cheering through each step of the game and, given the better access which eSports games offer, this provides enthusiasts not just with a way to enjoy their sport of choice but with several opportunities to engage with different brands. Both for eSports fans newly introduced to betting via online infrastructure and established bettors looking for something new, these digital choices are opening doors.

Such advantages don’t only apply to live games either, as the ability to watch replays is another area aided significantly by the digital nature of eSports. For an example of this, readers could look at the Overwatch League Replay Viewer available at playoverwatch.com. This program gives punters the ability to download completed matches and watch them at every possible angle, as they wish. With additions like slow motion, overlays, and other tools, serious gamblers who wish to more closely examine players and teams’ performance are gifted a rare opportunity.

The final advantage for online betting which bears mentioning is the ease of fitting eSports games legally within existing gambling websites and systems. As Legalbetting.com explores, legal online sports betting has been a widely accepted component of the industry for years. In the United States, for example, this kicked off in 2018 and, since this point, considerable work has gone into ensuring all aspects are safe for both the bettors and the bookies.

Rather than requiring expensive and difficult to implement new laws, eSports have slotted into already developed sports betting services. Given just how important and strict the rules around legal online betting are, eSports games have begun their mainstream gambling life with advantages that many other sports took years to find.

As a spectator sport, eSports have accomplished astonishing success in the last two decades. From tournaments held in basements to finding showings on major international channels like ESPN, the world is now taking notice. As an industry with such a strong emphasis on sports and the digital both, online betting services are in a unique position to leverage eSports’ explosive growth. With both online casinos and eSports still far from reaching a plateau of popularity, this relationship is going to be one to watch.

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EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025

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EGT Digital celebrated a remarkable achievement at this year’s Golden Spade’s Awards, securing the prestigious title “Online Platform of the Year” for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the company’s continued progress and commitment to technological excellence.

In 2025, X-Nave distinguished itself through the integration of EGT Digital’s proprietary in-house AI core, developed entirely by the company’s data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure – comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway – X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.

Accepting the award, Georgi Mihaylov expressed his gratitude: “These awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I can’t wait for us to come back again next year.”

Special Recognition for Industry Leadership

The Golden Spade’s Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title “Outstanding Contribution to the Development of the Gaming Industry.” This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.

Mr. Dokov accepted the award with a message dedicated to his team:

“What we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.”

A Milestone Year for the EGT Group

These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.

The post EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.

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Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year

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Entain’s Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of England’s national game.

Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues – collectively known as the Trident Leagues – that comprise 264 clubs at Steps three and four of the non-league pyramid.

Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).

The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to £5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, women’s and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.

In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.

Pitching In’s contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.

Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty – Jamie Carragher and Peter Crouch – the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.

Stella David, CEO of Entain, said: “We are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.

“When we started this project back in 2020, non-league clubs – and English football more generally – were staring into an uncertain future amid the Covid-19 pandemic.

“The grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.

“We would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.”

Carmen Alexander from the Global Football Industry Awards added: “Congratulations to Entain and all 2025 Global Football Industry Award winners.

“Our judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.”

The post Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.

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Sky Bet Relocates Headquarters to Malta

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Sky Bet has relocated its headquarters to Malta, a move that could cut its UK tax bill by tens of millions of pounds a year. The change will mean less money for the government at a time when the public finances are under strain.

The chancellor needs to increase tax revenues and is under pressure to levy higher duties on the betting industry – something the industry is aggressively campaigning against. Sky Bet, which describes itself as “the UK’s No. 1 betting app,” has moved its sportsbetting business to the Maltese branch of a new UK company, SBG Sports Limited.

Flutter Entertainment PLC, Sky Bet’s parent company, first told staff about the move in June, alongside a plan to make around 250 people in the UK redundant. At a meeting which was live-streamed across Flutter’s “UK and Ireland” business, workers in Leeds, Sunderland, London, Dublin, Gibraltar, Porto and Cluj were told the relocation of Sky Bet to Malta was driven by a “need to operate more efficiently” and to reduce costs.

Steve Birch, chief commercial officer of Sky Betting and Gaming, said that from November 1, “day-to-day commercial and marketing decision making will take place in Malta,” although Sky Bet’s Leeds office would continue to be one of Flutter’s largest.

The post Sky Bet Relocates Headquarters to Malta appeared first on European Gaming Industry News.

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