Industry News
How Gambling Habits Differ Between Genders
Gambling is as old as the human race. From the first primitive gambling games developed in paleolithic, to glamorous venues of Las Vegas and interactive online casinos – it seems that everyone wants to meet with Lady Luck and enjoy the thrill of a good game of cards or roulette.
Gambling is a hobby that is popular among younger generations who play casino games and place bets on their mobile homes, as well as among the elderly who opt for special casino cruises to enjoy their favorite pastime.
But, while every age group has some specific preferences when it comes to gambling, the most intriguing researches are dedicated to differences between male and female gamblers. Are women from Venus and men from Mars when it comes to gambling? Let’s take a look!
Who Gambles More?
When it comes to gambling, many specialized websites such as CasinoHEX.in and 888.com, one of the biggest gambling companies, do their own research to understand their audience better. 888.com did an extensive survey and concluded how men and women make the same portion of their audience. 43.8% of their audience are women, and 56.2% are men.
One of the reasons men gamble more is that they are not as burdened with housework as women are and have more free time at their hands. Also, gambling among men is socially acceptable in many societies, while at the same time female gamblers are considered to be women of low morale, thus meaning that many women will hide their gambling tendencies. Also, as always, where there is nurture, there is nature as well – men are simply more prone to risky behaviors such as gambling, and frequently seek an adrenaline boost in their activities.
Still, in the past few years, researches noticed an important change in casino marketing. Gambling companies are becoming more friendly towards female-audiences and tend to tone down their marketing messages that used to be borderline sexist.
What Type of Games do Women Play?
The research named A Study of Gambling in Victoria, executed by a group of scientists Australia delivered some interesting results regarding types of games women and men prefer.
In general, men prefer strategic games, also known as games of skill, such as blackjack, poker, sports betting and race betting, while women prefer non-strategic games such as slots, roulette, and bingo. Male gamblers play high skill games, such as poker, twice as often as female gamblers do. Women will likely be involved in scratch cards and lottery games that are widely socially acceptable, and in many societies, aren’t even considered gambling. They will also frequently participate in charity gambling (for example, in bingo clubs), and will enjoy slot games with fun characters.
Even though the popularity of sports betting among women is growing, they still prefer to bet in non-sport categories. Whether it’s Eurovision song contest, Oscars, MTV Awards or Grammys – women will rather place their bets there than in traditional categories involving football and basketball. IT is important to understand how this data was collected in 2008, and many trends and preferences have changed in the meantime.
The Reasons Why We Gamble
According to a study conducted by the Victorian Responsible Gambling Foundation, men usually gamble for general entertainment, while women gamble to support charities, relieve stress, loneliness, and boredom. For women, gambling is often a way to spend time with their friends, and in bingo chat rooms.
The National Council on Problem Gambling from Washington issued a report where they mention how women gamble more in times when they are experiencing great changes in lifestyle, such as retirement, loss, or divorce. They often have a family history of gambling, and to it secretly. Women start gambling later in life, usually after the workload around the house is smaller, and will engage in fewer types of games.
Also, let’s not forget how gambling companies finally figured out that women make a significant part of their audience. Jill Heater and David Patton write: “Interestingly, within the past decade, gambling has become more feminized and socially acceptable for women. Past gambling domains, such as racetracks, sports venues, and betting shops, were more masculine and generally less attractive to women.”
Women Deposit Less, But are Loyal Customers
One of the most interesting conclusions of the 888.com research is that men and women approach depositing in a different manner. 51.8% of 888.com female users tend to deposit only between one and ten pounds per week, compared to 35.9% men. Only 19% of women are willing to deposit as much as 20 GBP, while men do it more often – 25.4% of them will deposit that much. Men place big deposits twice as much as women. Big bets are considered those higher than 500 GBP.
On the other hand, women tend to be loyal to a single brand of the casino, thus making them long-term customers. At the same time, men prefer to play at multiple establishments at the same time. 35% of women included in 888.com’s survey were loyal only to their platform, and only 31% of participants were playing in two casinos. 29% of men are playing in a single casino, while 33% of them play in multiple venues.
Even though women deposit less, they probably won’t be looking for another casino, once they register with the one they like. On the other hand, men are always on the hunt and are looking for a better offer or a bigger bonus.
Different Approach to Gambling
Even though men and women gamble equally often, they do it in different ways and for different reasons. For men, it is often a way to make some money out of their knowledge of sports or poker, to build their reputation and feel the thrill. For women, gambling is often a mere pastime, a hobby that helps them interact with others and helps forget about their problems. Even though they gamble smaller amounts, they are often perceived as a valuable asset in making revenue, as they tend to be loyal to a single brand.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.
MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month. Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer.
Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.
Partnerships
Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution.
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCI’s platform is currently deployed in more than 350 casinos worldwide.
The post Gaming Americas Weekly Roundup – September 8-15 appeared first on European Gaming Industry News.
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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
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