Industry News
How much money do gamers REALLY spend?
The art of making money from video games has always been crucial to making them work. From coin-operated arcade games to cartridges and discs for consoles, getting the prices right has been key to make them successful and profitable. Today it’s all about in-game purchases, whether in mobile games or Massively Multiplayer Online (MMO) games like World of Warcraft, League of Legends or Fortnite.
They allow gamers to spend real money on virtual currency, special abilities, clothing, or even virtual vehicles and property and if they get it right, it can be incredibly lucrative. But how much does the average American gamer actually spend while playing MMOs?
The simple answer to that is $229, with the most common responses being between $51 and $100 while over a third of gamers had spent more than $500. As to what makes an average gamer, over 60% of people who responded to the survey were male, while the average age was 32 and the usual gaming time was three to six hours a day.
When it came to how they paid for their in-game purchases, MMO gamers were split closely between debit cards (36.2%) and credit cards (33.8%), with PayPal a distant third place. There was a clear difference between the genders in terms of how much money they spent on average, with male gamers spending $262 while female gamers spent only $177.
One of the most interesting results is what impact age has on how much money is spent by gamers. The peak age for spending is the 35-44 bracket, where disposable income and enthusiasm for gaming are both high, with the over 55s and 18-24s spending the least. The 13-17 age group were high spenders, though their parents wouldn’t need to be told that.
The top ten games for spending features many high profile franchises, as you might expect, with World of Warcraft, Call of Duty, Fortnite, Grand Theft Auto, Final Fantasy and Minecraft all popular. But one question remains – why do they spend the money? 68% told the survey that they made in-game purchases to remain competitive, with a huge 83.8% of the 35-44 age bracket agreeing with that statement. By comparison, the 13-17s largely disagreed, with 79.1% saying they didn’t spend to be competitive.
As MMOs get ever more popular and ever more sophisticated about how they convince gamers to part with their real world money to enhance their in-game experience, it will be fascinating to see how gamer spending evolves. How much do you spend while you’re playing video games?
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Ainsworth Game Technology
AGEM Announces Board Of Directors Elected at 2026 Annual Meeting
The Association of Gaming Equipment Manufacturers (AGEM) announced that its membership elected a new Board of Directors at its 2026 Annual Meeting. AGEM Board Chair Ryan Comstock, Acting Chief Executive Officer at Ainsworth Game Technology, was not up for election as he transitions into the second year of his two-year term as Chair and led the meeting which approved one-year terms on the Board of Directors for:
• Elaine Hodgson, DIRECTOR (President / CEO, Incredible Technologies)
• Lauralyn Sandoval, DIRECTOR (Vice President of Gaming Strategy & Business Development, Aristocrat Gaming)
• Phil O’Shaughnessy, DIRECTOR (Vice President, Global Communications, Government Relations & Sustainability, IGT)
• Steve DiMasi, DIRECTOR (Senior Vice President of Global Government Affairs & Business Development, Light & Wonder)
• Randy Gilbert, SECRETARY (Chief Executive Officer, TableTrac)
• Thomas Jingoli, TREASURER (President & Chief Operating Officer, Konami Gaming).
The AGEM Board of Directors also approved one-year terms as ex-officio/non-voting members on the Board of Directors for:
• Cassie Stratford, EX-OFFICIO DIRECTOR (Senior Vice President, Legal Operations & Compliance–Boyd Gaming Corporation; Global Gaming Women Advisory Board Member)
• Bob Parente, EX-OFFICIO DIRECTOR & ASSISTANT TREASURER (Executive Vice President & Chief Business Development Officer, Light & Wonder).
The post AGEM Announces Board Of Directors Elected at 2026 Annual Meeting appeared first on Americas iGaming & Sports Betting News.
Industry News
QTech Games recruits banking and AI leader Jonny Youssef as CTO to drive next phase of its growth journey
QTech Games, the leading game aggregator for emerging markets, has appointed Jonny Youssef as Chief Technology Officer (CTO) to lead the next phase of the company’s technology organisation, innovation and technology strategy as QTech accelerates its global expansion. Jonny will lead the continued development of QTech’s platform architecture and engineering organisation, focusing on scalability, AI-driven capabilities and next-generation tools designed to support operators and content partners across fast-growing markets. Jonny brings more than 20 years of technology leadership experience across banking, fintech, SaaS platforms and AI-driven innovation. His background combines enterprise-scale infrastructure expertise with hands-on experience building and scaling digital platforms and emerging technology systems. Previously, Jonny served as Head of Innovation for Swedbank Group Lending & Payments, where he led digital initiatives across lending, payments, APIs and digital channels within one of the Nordic region’s largest banking groups. He has also held senior technology leadership roles at Entercard Group, overseeing technology infrastructure and mission-critical production environments supporting large-scale payment operations across Nordic markets. Alongside his enterprise leadership experience, Jonny has founded and scaled several technology ventures and digital platforms. As a technology founder and CTO, he has led the design and development of international platforms operating across Europe and Asia, building distributed engineering teams and scalable digital infrastructure.
In recent years, Jonny has contributed to the development of next-generation AI and sustainability technology initiatives, including work with Circular Living and Biotonomy, where advanced AI, IoT and Edge AI systems are used to power intelligent environments, autonomous infrastructure and real-time operational insights. Beyond his commercial initiatives, he is also a board member and early contributor to The AI Community of Sweden, a national innovation network connecting professionals, enterprises and academia to collaborate on AI innovation. At QTech Games, Jonny will focus on strengthening the company’s technology foundations as it continues to scale globally, enhancing AI-driven functionality, automation and analytics capabilities that enable partners to unlock greater value from the platform. He will also oversee QTech’s engineering and technology teams to ensure continued innovation while maintaining the speed, reliability and integration flexibility that have become hallmarks of QTech’s aggregation platform.
QTech Games’ CEO, Philip Doftvik, said: “We’re delighted to welcome Jonny to QTech at an important moment in our growth journey.
“He brings a rare combination of enterprise technology leadership, platform-building expertise and forward-looking innovation in AI and automation. His experience across banking infrastructure, global digital platforms and emerging technology ecosystems makes him uniquely positioned to guide us through its next phase of technological evolution.
“As we continue to expand across emerging markets, Jonny’s leadership will help ensure we remain at the forefront of innovation — delivering scalable infrastructure, AI-driven insights and powerful technology solutions that help our partners grow.”
Jonny Youssef added: “QTech Games has built a strong reputation as one of the most innovative and reliable aggregation platforms serving emerging markets.
“What impressed me most is the company’s focus on speed, simplicity and partner success — combined with a clear ambition to continue evolving the platform through technology. I’m excited to join the team at a time when AI, automation and data-driven capabilities are creating new opportunities to deliver even greater value to operators and game providers.
“My focus will be on strengthening the platform architecture, scaling our technology capabilities with AI and supporting the next phase of QTech’s growth.”
The post QTech Games recruits banking and AI leader Jonny Youssef as CTO to drive next phase of its growth journey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GameOn
GameOn Expands Fractional CMO Division with Appointment of Roxana Nazalu
GameOn, the specialist iGaming marketing and PR agency, has added Roxana Nazalu to its growing GameOn CMO team.
Roxana joins as a Fractional CMO and in a consulting capacity. She will be responsible for supporting clients across campaign strategy, creation and implementation.
Roxana is one of the most experienced iGaming marketers in the industry, having worked for some of the biggest names in the business.
This includes the likes of Las Vegas Sands, Casimba Gaming, Aspire Global and Pragmatic Play.
This experience led her to launch Orange Synapse, a specialist agency serving iGaming providers in markets across the world.
Roxana’s appointment as a Fractional CMO Consultant marks a deeper collaboration between GameOn and Orange Synapse, allowing each to offer a wider range of products and services to its respective clients.
GameOn’s Fractional CMO service has gone from strength to strength since launching back in October 2024.
Led by Alex Wilson, it allows clients to unlock the benefits of a full-time CMO but on a fractional basis, making it the perfect option for start-ups and smaller organisations in growth phase. It’s also a great option for established organisations, allowing them to embrace marketing as a revenue engine and not just a support function, but with board-level accountability.
Alex Wilson, Head of Marketing Division at GameOn, said: “We are delighted to welcome Roxana to the GameOn CMO team at such a pivotal moment for our agency. Since launching our fractional service in 2024, the demand for high-level strategic leadership, without the overhead of a full-time executive, has exploded.
“Roxana is a powerhouse in the iGaming space and her track record with global giants like Pragmatic Play and Las Vegas Sands speaks for itself.
“By bringing her expertise into the fold, we’re not just adding a consultant, we’re significantly deepening our strategic offering and ensuring our clients have access to the very best marketing minds in the business.”
Roxana Nazalu, Fractional CMO Consultant at GameOn, added: “Joining forces with GameOn is a natural evolution for me and a fantastic opportunity for Orange Synapse.
“I’ve always admired GameOn’s reputation for delivering clear, results-driven PR and marketing within the iGaming sector. This collaboration allows us to offer a truly holistic service, bridging the gap between high-level strategy and technical implementation for slot studios, operators, affiliates, payment providers and other industry stakeholders.
“My focus will be on helping clients navigate complex markets and scale their brands with the agility that the fractional model provides. I look forward to working alongside Alex and the team to drive meaningful growth for our partners.”
The post GameOn Expands Fractional CMO Division with Appointment of Roxana Nazalu appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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