ActiveWin Announces Support for Gambling Brands

ActiveWin Media Group has announced that it will support the betting brands during the coronavirus crisis by offering free auditing services for PPC, display media, SEO, social, CRM, and live chat reviews to help sportsbook operators, game developers, virtual sports, and white-labels.

The company also waived the monthly PPC management fees for the first month of activity, with reduced costs for the following two months for new clients to ease the economic impact of global lockdowns.

“Digital engagement is now critical for the survival of betting sites. Since we offer a full suite of digital options, we can share expertise beyond PPC and affiliate marketing. Our speciality is multi-channel campaigns that work in conjunction with each other for acquisition and retention, taking a holistic approach to how a brand performs across all player touchpoints. In-house experts execute the majority of our work instead of relying on automated third-party services to make strategic decisions, so if brands glean even a small advantage from our advice, we consider it a win,” Mark Baker, Marketing Director of ActiveWin, said.

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“Our initial priority was to do everything we possibly could for our brand partners like Betfred and Kerching once the lockdown hit. Immediately, we collaborated with clients to support them in every way we could. My team has executed the strategies beautifully, and we are on stable ground,” Warren Jacobs, MD of ActiveWin, said.

“Once we had steadied the ship for clients, we decided to look outwards at ways to help the industry with the resources we have available, and leverage the four-decades of experience that my senior team has accrued in e-gaming. So we will highlight gaps in media bidding strategies that burn through spend and find better ways to optimise campaigns to put brands in a much stronger position when the crisis finally lifts,” Warren Jacobs added.