Affiliate Industry

Affiliate company shares perspective on the proposed amendments to the German State Treaty

Published

5 years ago

March 19, 2020

The German online gambling market is the second largest in Europe, behind only UK. Revenue rose by 21% in 2019 and it has garnered the attention of all the major players in the iGaming industry the last couple of years. But the recent attention hasn’t been all that positive, as they proposed new amendments to the State Treaty that could become a reality as of July 1st 2021. Loud criticism has been heard from the likes of affiliates and media firms, as well as operators.

If the suggested amendments to the State Treaty were to pass, affiliates could lose significant amounts of income from the German market. The suggestions contain heavy restrictions on advertising which basically rules out the affiliate business model. In addition, a monthly deposit limit of €1000 for all players were also proposed.

Stockholm-based affiliate company Leadstar Media consider Germany as one of their main markets, where they operate MySportwetten.de. CEO Eskil Kvarnström shared his insights on the current situation in Germany.

– When I first heard that a new regulation was on the way in Germany I was positive. I think a regulated market is a good thing for the everyone involved, operators, affiliates and not least the players.

European Gaming Congress 2024 (Warsaw, Poland)

What do you think about the amendments to the State Treaty that are now proposed?

– I’m not in favour of the current proposal, I think affiliates plays an integral part in the online ecosystem, regardless of industry. We serve a purpose not only to drive traffic to our partners, but to inform and educate players. Objective information must be available to the players in a sound market.

Do you think the affiliate role has been diminished by the lawmakers?

– I don’t know if it’s on purpose or not, if they know the value we bring to the industry. We scrutinize the operators and help players chose a licensed, trusted and safe company to play with. We help raise the standard in the industry, operators know that they will be the target of investigation which make them think twice about how they conduct themselves towards players. I think this should be the backbone of a healthy and regulated market that honours player protection and a safe gambling environment.

What can you do to help the regulators rethink this?

– We and our industry colleagues have to get our perspective out there in front of the right people. That is something we are seeing now, with EGBA and Vaunet raising their voices against these amendments. Ultimately I think it will be reworked and that affiliates will have its place even in the future.

Have it impacted your German-faced products and are you planning any changes?

– We constantly make changes to improve our products and the German market have been subject to some interesting changes lately. Not long ago we had the PayPal situation which we had to adapt to, for example. We have seen some of our partners drop out of the market as well, which we have had to deal with. But we will wait and see where all of this lands before we make any drastic changes to our current strategy. Much can happen before July 2021.

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Affiliate Industry

Gentoo Media reports Q3 2024

Published

1 week ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.