Industry News
What Advertising Channels Are Most Profitable for iGaming Operators?
When budding entrepreneurs start to fret over the costs of getting their business off the ground and growing it, chances are somebody will try to encourage them by offering the famous saying “You must spend money to make money.” This gem of wisdom is attributed to Plautus, an influential comic playwright of ancient Rome.
Enterprising individuals come to learn that it is impossible to build a successful business without investment. One could even argue that modern-day entrepreneurs have no choice – they operate in a globalized, technologically advanced business landscape where competition is fierce and the battle for customers merciless.
Perhaps it is no coincidence that advertising has been around for as long as the concept of commercial activity has existed. By informing people of new products or services and persuading them to buy, ads have kept the engine of business running for millennia. Advertising remains as potent a tool as ever, proving indispensable for raising brand awareness, attracting new customers, and growing revenues.
In the case of iGaming, these rules also apply, but the industry also has unique challenges to overcome. For one thing, it is a strictly regulated one, and online gambling remains prohibited in many countries. On the other hand, the market is expected to grow at a healthy rate as the regulatory grip relaxes in new jurisdictions and disposable incomes increase.
While the opportunities are there, iGaming operators still need to make an effort to seize them. Since the primary goal is to expand customer bases, online gambling providers should make the most of advertising, carefully crafting their strategies and prioritizing channels that deliver the desired return on investment.
The advent of digital platforms has created numerous options for advertising, but several choices have proved to work best for iGaming operators when it comes to player acquisition. Given that no strategy is perfect, the best course of action is to opt for an integrated approach.
Search Engine Optimization (SEO)
This is not an advertising channel per se, but no digital strategy can hope to succeed without incorporating SEO. Search engines keep the wheel of internet activity turning, and constantly improving algorithms make search results increasingly accurate.
On the other hand, the deluge of online data has become a serious challenge for marketers, requiring a laser-sharp focus to create campaigns that work. SEO is critical for achieving a prominent ranking in search results, and by optimizing their website content, iGaming companies can put their brand on the map and attract traffic, potentially converting visitors to players.
The good thing about SEO is that it is basically free if one does not count the cost of hiring experts to handle this part of the customer acquisition process. However, this is unlikely to deliver optimal results on its own.
Affiliate Marketing
Provided they secure the right partners, iGaming companies may derive the greatest benefits from affiliate marketing. Simply put, it involves the use of third parties to promote products and services in exchange for a commission. According to some estimates, affiliate programs account for between 15% and 30% of sales for advertisers. Here’s an example of content based online gambling affiliate website – best online casino sites for real money at SlotsUp.com.
The enduring appeal of affiliate marketing has to do with its cost-effectiveness as a result of its performance-based model, meaning that payment is made only for converted players. In addition, this approach ensures highly relevant traffic, further enhancing the prospects for customer acquisition.
Paid Search Marketing
iGaming businesses can step up their ad game with paid search marketing, which might be better known as pay-per-click (PPC). The success of such campaign hinges on extensive keyword research and the selection of just the right one(s).
This approach is the most certain way of ensuring that a company product or service gets top ranking on a search engine results page. Another advantage is that a PPC campaign requires little time and effort to launch while offering one of the easiest and most accurate ways of tracking return on investment.
Social media
It is no longer possible to imagine the internet without search engines, and the same has come to be true of social media platforms. They have taken over personal communication but also provided brands with an advertising channel of tremendous power.
With about 3.5 billion people (45% of the global population) actively using social media, iGaming operators have an exceptionally valuable tool for acquiring new customers. These platforms are communication hubs where a website link, an announcement, a positive review, or a brand-related image can reach a staggering number of people.
Given the nature of their business, online gambling companies cannot advertise with absolute freedom, but they can still tap the immense potential of social networks by providing high-quality, relevant content and engaging their audience. As brand recognition grows and visitors start to associate the name with a worthwhile experience, the conversion rate is bound to accelerate.
These player acquisition strategies and some other suggestions are explored in depth in an e-book published by BetConstruct, a company offering technology and services to gaming operators. Ultimately, it is up to iGaming providers to experiment with various options, analyze the outcomes, and create a combination that maximizes conversion rates while reducing customer acquisition costs.
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The post Amusnet Releases 7 Fire Dice appeared first on European Gaming Industry News.
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It was an honour for Spintec to exhibit at G2E Las Vegas this year, after being recognised with multiple honours across the world, including Best Performing ETG Product in LATAM and Western Europe (Eilers, 2025) and Best Electronic Table Game Solution at the Asia Gaming Awards 2025.
At G2E 2025, Spintec presented an exhaustive portfolio of products that have accrued so many awards: from different games and experiences to a surprising range of settings in the Charisma Series.
The solution that garnered the most attention was the Charisma Amphitheater that can accommodate a large number of players. They can share the same dynamic, multigame experience, enjoying Roulette, Sic Bo, Craps, Blackjack, or Baccarat across automated, virtual and live platforms. The action is constant and thrilling, not just because of the varied and exciting games, but also because of the expanded side bets, jackpots and simultaneous gameplay options.
This layout fosters a vibrant, tournament-ready atmosphere that is always a lot of fun. However, at G2E, Spintec showed that it can be upgraded even further with their latest innovation: the Spintec Tournament Experience. It comes with a visually striking LED-driven environment with real-time stats, live visuals and dynamic leaderboards that are designed to keep players immersed and energised.
At the other end of the spectrum are the circumstances where individual play is much preferred to a shared experience. In those, Charisma SVM (Stand-Alone Virtual Machine) is a perfect solution. It combines five table games into a sleek, space-efficient cabinet for individual players. It is designed for flexibility and fast play, allowing extremely smooth game transitions. It is compact yet powerful and delivers unmatched versatility for casinos of any size.
Visitors at G2E also got to experience two absolute rising stars from the Spintec portfolio. Galactic Spin, Spintec’s flagship game, is quickly becoming one of their most interesting introductions. It is a GLI-certified roulette-style innovation that amplifies excitement through free spins, multipliers and a three-level Galactic Jackpot, one of the most advanced and engaging progressive roulette systems worldwide.
The other undisputed star and a global bestseller from Spintec’s lineup is the Charisma Roulette with eight play stations. Its popularity comes from innovations such as Galactic Spin Roulette, Lucky Number Jackpot and HotSpot Roulette, which are all extremely reliable revenue drivers. The setting also offers exceptional visibility of the wheel from every seat with an elegant design enhanced by LED illumination and dual-sided animated signage.
The visitors at the G2E Las Vegas also very much enjoyed the Baccarat and Craps setups. The Charisma Baccarat with five play stations showed authentic gameplay through its market-tailored squeeze feature and a variety of side bets with payouts up to 48x, including some exclusive side bet options unique to Spintec. The other solution that also invited a lot of attention was the Charisma Craps technology. It exhibited extremely smooth gameplay with exciting dice rolls and fast, accurate number reading, maintaining the thrill of traditional craps while enhancing efficiency. A standout element is the Shooter Button, a fun and interactive feature that assigns the shooter role in accordance with authentic live game rules. Charisma Craps also incorporates a proprietary solution that guarantees clean, fair rolls by preventing dice from becoming cocked or landing on top of each other.
All of Spintec’s solutions are extremely customisable with premium finishes, and a design that fits any casino floor.
The post Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas appeared first on European Gaming Industry News.
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The international iGaming market is growing with the opening of Astromania Casino. The new platform will be a complete online casino and sportsbook, with a regulated and technologically enhanced platform available to players across multiple regulated international markets.
In the early phases, Astromania will target multiple regulated markets as a multi-geo brand. The project demonstrates a strategic desire to enter competitive, highly regulated markets with a product that is supposed to be of the highest standards of transparency and operational stability.
Astromania Casino provides an efficient and transparent platform that is developed on trust. It has more than 6000 games with international providers and a full sportsbook with all major sports.
“Astromania was created as a platform that prioritises performance, security, and fairness. Our objective is to provide users with an efficient, regulated product supported by transparent processes and dependable technology,” said the chief Executive Officer of Astromania.
The platform adapts to each region’s language, currency and regulatory standards. Payment methods cover cards, e-wallets, bank transfers and crypto, with regional options like GiroPay, PayID and Paysafecard.
All financial operations are protected through SSL encryption, real-time monitoring and AML/KYC verification in full compliance with European regulatory standards.
Astromania incorporates a comprehensive responsible gaming system designed to maintain player control and security. Users can configure individual deposit and time limits, apply self-exclusion measures and access multilingual support around the clock. Behavioural analytics tools allow the platform to detect and respond to irregular gaming patterns, reinforcing player protection.
“Compliance and responsibility are integral to Astromania’s operation. Our mission is to ensure that entertainment is delivered within a framework of safety and accountability,” said the Compliance Director.
Scalable cloud architecture is the technological basis of Astromania, which allows another cloud to run all of the performance without issues in the busiest periods. The modular design of the platform enables the quick adaptation to new regulatory settings and market-specific demands. The company is expanding across regulated regions, focusing on localised content and payment integrations for each market.
The company’s roadmap includes the release of exclusive proprietary content, native mobile applications for iOS and Android featuring biometric authentication and the expansion of coverage aligned with regional player demand.
The brand’s strategic goal is to combine large-scale content delivery with technological precision and full compliance with jurisdictional requirements.
“Astromania is not a short-term venture. Our objective is to establish a platform that defines long-term reliability and transparency within the regulated iGaming sector,” added the CEO.
The post Astromania Casino Announces International Launch Across Multiple Markets appeared first on European Gaming Industry News.
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