Industry News

What Advertising Channels Are Most Profitable for iGaming Operators?

Published

6 years ago

February 10, 2020

When budding entrepreneurs start to fret over the costs of getting their business off the ground and growing it, chances are somebody will try to encourage them by offering the famous saying “You must spend money to make money.” This gem of wisdom is attributed to Plautus, an influential comic playwright of ancient Rome.

Enterprising individuals come to learn that it is impossible to build a successful business without investment. One could even argue that modern-day entrepreneurs have no choice – they operate in a globalized, technologically advanced business landscape where competition is fierce and the battle for customers merciless.

Perhaps it is no coincidence that advertising has been around for as long as the concept of commercial activity has existed. By informing people of new products or services and persuading them to buy, ads have kept the engine of business running for millennia. Advertising remains as potent a tool as ever, proving indispensable for raising brand awareness, attracting new customers, and growing revenues.

In the case of iGaming, these rules also apply, but the industry also has unique challenges to overcome. For one thing, it is a strictly regulated one, and online gambling remains prohibited in many countries. On the other hand, the market is expected to grow at a healthy rate as the regulatory grip relaxes in new jurisdictions and disposable incomes increase.

While the opportunities are there, iGaming operators still need to make an effort to seize them. Since the primary goal is to expand customer bases, online gambling providers should make the most of advertising, carefully crafting their strategies and prioritizing channels that deliver the desired return on investment.

The advent of digital platforms has created numerous options for advertising, but several choices have proved to work best for iGaming operators when it comes to player acquisition. Given that no strategy is perfect, the best course of action is to opt for an integrated approach.

Search Engine Optimization (SEO)

This is not an advertising channel per se, but no digital strategy can hope to succeed without incorporating SEO. Search engines keep the wheel of internet activity turning, and constantly improving algorithms make search results increasingly accurate.

On the other hand, the deluge of online data has become a serious challenge for marketers, requiring a laser-sharp focus to create campaigns that work. SEO is critical for achieving a prominent ranking in search results, and by optimizing their website content, iGaming companies can put their brand on the map and attract traffic, potentially converting visitors to players.

The good thing about SEO is that it is basically free if one does not count the cost of hiring experts to handle this part of the customer acquisition process. However, this is unlikely to deliver optimal results on its own.

Affiliate Marketing

Provided they secure the right partners, iGaming companies may derive the greatest benefits from affiliate marketing. Simply put, it involves the use of third parties to promote products and services in exchange for a commission. According to some estimates, affiliate programs account for between 15% and 30% of sales for advertisers. Here’s an example of content based online gambling affiliate website – best online casino sites for real money at SlotsUp.com.

The enduring appeal of affiliate marketing has to do with its cost-effectiveness as a result of its performance-based model, meaning that payment is made only for converted players. In addition, this approach ensures highly relevant traffic, further enhancing the prospects for customer acquisition.

Paid Search Marketing

iGaming businesses can step up their ad game with paid search marketing, which might be better known as pay-per-click (PPC). The success of such campaign hinges on extensive keyword research and the selection of just the right one(s).

This approach is the most certain way of ensuring that a company product or service gets top ranking on a search engine results page. Another advantage is that a PPC campaign requires little time and effort to launch while offering one of the easiest and most accurate ways of tracking return on investment.

Social media

It is no longer possible to imagine the internet without search engines, and the same has come to be true of social media platforms. They have taken over personal communication but also provided brands with an advertising channel of tremendous power.

With about 3.5 billion people (45% of the global population) actively using social media, iGaming operators have an exceptionally valuable tool for acquiring new customers. These platforms are communication hubs where a website link, an announcement, a positive review, or a brand-related image can reach a staggering number of people.

Given the nature of their business, online gambling companies cannot advertise with absolute freedom, but they can still tap the immense potential of social networks by providing high-quality, relevant content and engaging their audience. As brand recognition grows and visitors start to associate the name with a worthwhile experience, the conversion rate is bound to accelerate.

These player acquisition strategies and some other suggestions are explored in depth in an e-book published by BetConstruct, a company offering technology and services to gaming operators. Ultimately, it is up to iGaming providers to experiment with various options, analyze the outcomes, and create a combination that maximizes conversion rates while reducing customer acquisition costs.

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Golf

Soft2Bet Gathering: An Elite Golf & Padel Experience

Published

17 hours ago

April 2, 2026

Wladimir P.

soft2bet-gathering:-an-elite-golf-&-padel-experience

Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.

Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.

Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.

The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.

Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”

Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”

The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.

The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI chat technology

Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry

Published

19 hours ago

April 2, 2026

Wladimir P.

casinofy-unveils-next-generation-platform-redesign-with-ai-powered-chat,-setting-a-new-standard-for-the-online-casino-industry

Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.

A Bold Leap Forward in Online Casino Innovation

The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.

Key highlights of the new platform include:

• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.

• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.

• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.

• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.

AI Chat: A Game-Changer for Player Experience

At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.

Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.

Leading the Industry Through Innovation

While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.

The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.

The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

DigerPAM

Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators

Published

2 days ago

April 1, 2026

Wladimir P.

digicode-launches-digerpam:-a-next-generation-player-account-management-system-for-igaming-operators

International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.

Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.

Key capabilities include:

Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.

A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.

“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”

The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.