Industry News
How casino offers evolved throughout the years
Gambling has always been an innate behaviour in humans. It can be traced as far back as in Egyptian civilization where the first dice was discovered, in Chinese gambling houses, or in the life and death amphitheatres of Rome among others. Gambling provides a lot of incentives for companies to make money, as well as providing entertainment and a chance to win big for gamblers. Most governments understand the benefits that it can bring, and this is why they license and regulate casinos. On the other hand, the gambling market is very competitive, which is why casinos have to come up with offers to attract new customers, as well as retain their existing ones. With technological advances continuing to shape the gambling market, casinos now realize the need to employ effective marketing strategies to tap into this multi-billion market. Here are the types of casino offerings and how they continue to evolve.
Prize giveaways
Gambling is in itself is a risky affair. It is not uncommon to hear stories of how some gamblers have lost huge amounts of fortune through gambling. On the other hand, we will often see stories of people who have made a fortune out of gambling. While a player will be enticed by the idea of having fun and a chance to win, the casino needs to attract new customers if they are to exist in this market characterized by cutthroat competition. One such marketing strategy that has continued to work for casinos is through prize giveaways. Some casinos may offer incentives such as a chance to win cars, go on destinations, or win cash prizes among others. These giveaways may be earned by playing particular types of games.
Welcome bonuses
Welcome bonuses have been in place for a long time in brick and mortar casinos, with this trend continuing to thrive in online casinos. Welcome bonuses are a way for casinos to welcome new customers. Almost all renowned casinos offer this type of incentive to new customers. New customers can use this offer to get to know the casino and even stand a chance of winning. It is thus no surprise to see casinos competing with each to offer the most lucrative package to its customers. While casinos will offer different types of welcome packages, the most common offer is to match your deposit amount up to a certain percentage. When looking for the best welcome bonus, it is important to go through the terms and conditions so you can know what to expect.
Jackpots
One of the ways casinos attract customers is giving them the opportunity to make huge winnings through jackpots. The history of jackpot winnings can be traced back to 1870’s when it was used in a poker game known as “Jacks or Better.” If a player in this game did not have cards that could beat a pair of tens, then they were required to pass. If no one had “jacks or better,” the hand was to be re-dealt, resulting in the pot growing. The term “jackpot” was first used as a slang term meaning trouble with the law. However, it started being used more figuratively to mean winning a big prize. Casino jackpots are similar to lotteries, with the allure of walking away with a mammoth payment being a major attraction. Casinos usually offer two types of jackpots; fixed or progressive jackpots. Fixed jackpots usually have a fixed amount that does not change. Progressive jackpots on the other hand continue growing until someone wins it. Most casinos share progressive jackpots, which means that a person playing a particular game in one online casino will have access to the same jackpot as a person playing that particular game in another casino. This means that these types of jackpots can grow very quickly, making them very lucrative.
Drinks and food
While this may not be possible in online casinos, this trend remains popular in brick and mortar casinos. Casinos often offer their customers these types of offers to keep them happy when they are engrossed playing their favourite games. One of the advantages of this offer is that customers will not be distracted looking for something to eat or drink.
Free spins
Free spins have become one of the most commonly used marketing strategies for casinos to attract and retain customers. You can use them to test games, and some instances even stand a chance of making winnings if you fulfil certain terms and conditions. One of the reasons why free spins are attractive to customers is that players can use them without risking their own money. Most casinos usually offer free spins when they introduce new games. This is to allow customers try them out before committing to playing them with their own money. Today you can get free spins with no deposit and win real money.
Cashback bonuses
When playing games at casinos, players aim to make as much money as they can, while also minimizing loses. This is why some casinos offer their customers cashback offers. This is a type of refund where a player gets back some money if they have lost. Cashback offers are usually some type of percentage of cash a player gets back when they lose. Casinos usually run promotions on specific types of games that customers will be eligible to get this bonus. An advantage of this kind of offer is that customers can enjoy their favourite games with reduced risk. Most of the casinos offer a limit to the amount a customer will receive if they qualify for a cashback reward.
Loyalty programs
With the huge number of online gambling options, casinos are always aiming to keep their existing customers happy. This is why most of them have loyalty programs to reward their loyal customers. Most casinos have a system where customers can earn bonuses depending on how much they play and spend on the casino. These points can then be redeemed for a number of rewards such as free spins, cash, or prizes among others.
NuxGame, the experienced betting and casino software provider, has been recognised at this year’s EGR B2B Awards, receiving a nomination for its Aggregation Platform.
The EGR B2B Awards is one of the most esteemed events in the industry and this shortlisting solidifies NuxGame’s status as a leading casino software supplier and a one-stop shop for casino operators.
Winners are to be selected by a panel of industry experts ahead of the ceremony at The Roundhouse in London on 13th June.
NuxGame’s aggregation platform boasts over 13,600 slots titles from 135 leading providers, which has recently been bolstered thanks to partnerships with the likes of 3 Oaks Gaming, Vivo Gaming and Hacksaw Gaming.
The nomination follows a strong year for the provider, which has made strides in player retention and acquisition tools for its aggregation platform customers with features such as free spins, network tournaments, live streamer promotions and custom thumbnails.
This latest development for NuxGame serves as a testament to its philosophy of staying ahead of the tech curve and harnessing the latest technologies to provide a bespoke and customer-centric service.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “The EGR B2B Awards is one of the most important dates in the iGaming calendar, so we are honoured that our leading casino aggregation platform has been shortlisted.
“It’s fantastic to be recognised in these prestigious awards, as we are dedicated to delivering the most innovative casino game aggregation platform for our customers.”
The post NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards appeared first on European Gaming Industry News.
Betsson AB has published its interim report for the first quarter of 2024.
Highlights
- Group revenue was EUR 248.2 (221.9) million, an increase of 12%. Organic increase of 25%.
- Casino revenue increased by 19%. Sportsbook revenue decreased by 3% and the sportsbook margin was 6.6% (8.0%).
- EBITDA was EUR 71.6 (54.3) million, an increase of 32%. The EBITDA margin was 28.8% (24.5%).
- Operating income (EBIT) was EUR 57.9 (43.0) million, an increase of 35%. The EBIT margin was 23.3% (19.4%).
- Net income was EUR 42.8 (36.6) million, corresponding to EUR 0.30 (0.28) per share.
- Operating cash flow was EUR 50.0 (48.8) million.
- Net debt was EUR -68.1 (-104.5) million.
- Active customers increased by 15% to 1,281,267 (1,115,641).
CEO’s Comments
“Positive start to the year for Betsson – continued high customer activity and the highest ever operating income”
For Betsson, the first quarter of 2024 was characterised by a continued positive development with high customer activity, good growth and strengthened profitability, as well as new growth-oriented initiatives. Revenue was up 12 percent year over year, and operating income (EBIT) increased as much as 35 percent to a new record level, while the operating margin strengthened to 23.3 (19.4) percent.
After the new president in Argentina took office, a devaluation of the Argentine peso of more than 50 percent was carried out in December, which had a negative effect on reported revenue for the Group in the first quarter. Organically, revenue increased by 25 percent compared to the corresponding quarter of the previous year.
The high customer activity drove strong growth in gaming turnover for both casino and sports betting, with year-over-year increases of 14 and 25 percent, respectively. Casino revenue increased by 19 percent year over year. The sportsbook margin amounted to 6.6 (8.0) percent, which was lower than the average margin for the past two years and meant that the high activity and increased turnover in sports betting was not fully reflected in revenue for the quarter. The lower sportsbook margin particularly impacted revenue in Latin America.
Betsson’s ambition is to generate stable earnings growth in the long run. The strategy to achieve this is based on geographic diversification and growth investments within existing markets, new markets, B2B and M&A. Within existing markets, it can be mentioned that the Betsson brand was introduced on the Italian market in March, at the same time as a collaboration was started with the former superstar of Italian football, Francesco Totti. Italy remains an important market with great potential for Betsson. In addition, Betsson went live in Cordoba, Argentina during the quarter, which means that the Group now offers games under local gaming licenses in three Argentine provinces. In new markets, a new online casino offering was launched in Belgium through the acquired company betFIRST, based on the category A+ license. The license enables a complete online casino offering including slots, table games and live casino. B2B continues to be an important strategic area where previous years’ investments continue to bear fruit and continued to perform strongly during the quarter. In terms of M&A, a gaming operator licensed in the Netherlands that offers casino games via the websites www.goldruncasino.nl and www.goldruncasino.com, and a game studio that develops casino games, were acquired in February. The transaction is subject to an approval from the Dutch gambling authority before the integration work can begin.
Sustainability is an important part of Betsson’s strategy and for the second year in a row Betsson sponsored the Consumer Protection Zone at the ICE gaming fair in London. This part of the fair aims to increase knowledge about responsible gambling and all proceeds from this part go to organisations that work with responsible gambling.
After the positive start to the year, we now look forward to following the final rounds of the European football leagues and cups, before it is time for the best national football teams to measure their strengths in the UEFA Euro 2024 and Copa America in June and July. There is football fever out there and within the entire organisation a number of activities are already underway to ensure that Betsson will be able to deliver a powerful player offering for new and existing customers during these major championships. See you this summer!
The post Betsson Publishes its First Quarter 2024 Interim Report appeared first on European Gaming Industry News.
This month The Navajo Nation Gaming Enterprise (Navajo Gaming) honored 186 of its total 1200 team members for reaching significant employment milestones including 15, 10, and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.
Less than 10 years after Navajo Gaming was created by the Navajo Nation and charged with the mission of creating jobs, increasing revenues, and stimulating incremental economic development within the Navajo Nation, the gaming enterprise created over 7425 direct, indirect and induced jobs with an overall economic output of over a billion dollars.
“Navajo Gaming employs 1200 people, 85 percent of whom are Navajo citizens. The award-winning AAA’s coveted Four Diamond Twin Arrows Casino Resort shares Navajo Culture through architectural nuances and local artists. Each of the property dining eateries feature ‘Navajo Beef,’ and traditional cuisine of the Navajo people, and our invitation to stay, play and relax at one of our four properties or Travel Center is an open welcome to the Navajo Nation’s beautiful scenic transformation,” Matthew Shunkamolah, Interim Chief Executive Officer of Navajo Gaming, said.
Team members recognized for 15 years of services have worked their way up to a wide variety of position within the enterprise from General Manager and Executive Director of Slots, to Director of Security, Food and Beverage Supervisor and Executive Director of Government Affairs.
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