Industry News
NSoft’s founder Igor Krezic details company’s strategic orientation
NSoft – the iGaming provider will be showcasing its comprehensive suite of products including a full Sportsbook platform that includes Pre-Match Betting, Pre-Match Self-Managed, and In-Play Betting MTS together with Virtual Sports Betting, Draw-Based Games and NSoft Vision at ICE London, 4-6 February 2020.
Igor Krezic, the founder of NSoft, emphasizing the core NSoft’s standpoints and product values shares his thoughts prior to ICE 2020.
We change Entertainment, Security and Health with Technology
NSoft is a provider of superior online gaming solutions for igaming operators. The business was founded in 2008 and has since emerged as one of the industry’s most respected and acclaimed suppliers. It currently provides gaming content to some of the world’s leading operators from its offices in Bosnia and Herzegovina and Croatia, Nigeria, SAR, Costa Rica, and Singapore. NSoft product palette includes virtual games, sportsbook software, and a turnkey gaming management platform for retail betting shops, gaming terminals, web and mobile application channels. Games include virtual races and sports matches, lottery games, virtual table games, and sports betting. As the online betting industry has grown exponentially in recent years, so too has NSoft’s global footprint. Deloitte has consecutively named NSoft a Fast 50 tech company in Central Europe in the past three years.
NSoft is the company that does relentlessly focus on its core business – betting, but yet applies its know-how on diversified companies and products. That’s the reason behind the company’s core vision statement: We change Entertainment, Security and Health with Technology.
Unleash your company’s vision with NSoft products
Our products do reflect such a statement throughout the portfolio that includes an omnichannel Seven platform a comprehensive, turnkey platform for managing core betting business operations. Betting operators who were previously juggling a plethora of games and sportsbooks from different providers can now consolidate everything on NSoft’s platform. The platform handles users, transactions and reports on an intuitive framework to aggregate betting and gaming products from third-party vendors like NSoft.
Security has never been an afterthought for NSoft. Realizing the security early, NSoft has developed an advanced and easy-to-use software enhanced with AI solutions to deliver multiple business applications. NSoft Vision is a complex and multidimensional system that rounds up the modern retail segment of betting and provides player counting, player segmentation, demographics, high-interest areas per location, etc. It’s the system that tackles many fronts simultaneously.
In today’s business, the companies are being increasingly challenged with efforts to reach all set financial targets, and at the same time to comply with complex regulatory requirements.
Gambling regulation is one of the most demanding areas for regulation in every legal system. If this fact is complemented by the fact that NSoft operates in over 35 countries (35 different legal systems) then it’s easily understandable that NSoft’s high regulatory challenges require continuous dedication.
Being a real-world tech company NSoft’s business is constantly evolving. This evolution started with NSoft’s most popular draw-based game Lucky Six and continued with more high value-added projects. Sometimes the evolution makes sense: it is possible to see how you get from making draw-based games to creating an omnichannel platform as NSoft Seven, to delivering a sophisticated AI surveillance system to expanding globally – all driven by the complexity of the customers’ requirements. A decade of experience with operators has kept us ahead in customer service while satisfying the player’s needs for adaptability and reliability. Putting a lot of effort into research, going and talking directly with the punters themselves, not only the operators, to get the best feedback possible has served us to become fully prepared to offer the complete omnichannel experience. It was an ultimate NSoft’s goal – to become a one-stop-shop for sports betting operators and it resulted in NSoft’s hardware division -Stark.
Stark – bringing tomorrow’s technology today
NSoft is proudly associated with its sister-company Stark that has grown to be the first-shop-stop for operators looking for quality, customization, branding and superior product performance. Stark offers an end-to-end betting terminal solution that is at the same time even the most cost-effective. The company combines best-in-class technology with human technical expertise to deliver a fully customizable SSBT.
The biggest proof of the quality of our terminals is the presence in Tier 1 of UK operators. Being present in such a regulated and competitive market positions Stark amongst the most trusted SSBT providers and justifies the statement of delivering tomorrow’s technology today. One of the best-selling products is certainly T-1000 whose modularity allows different display options based on business preferences. Wall-T is yet another Stark’s SSBT that offers various mounting options. Wall-T is being produced only as a single screen model while its functionalities are identical to the ones of the T-1000.
ICE London 2020 – a major B2B gaming event
The future 2020 edition is the perfect place for NSoft to present its product portfolio backed by the latest cutting-edge technology and delivered by the industry experts. NSoft will use this opportunity to present its disruptive technology of Seven platform that includes Vision and thus becomes the first and only platform in the world to have an integrated system for deanonymizing retail. The standalone platform itself is a game changer but having Vision on top of the Seven platform allows NSoft to shield its position as one of the most innovative companies within the industry.
NSoft will also be presenting its brand new game – Virtual Penalty Shootout – the ultimate tiebreaker. This game is the perfect example of NSoft’s disruptive technologies bringing together the thrill of the most exciting part of a football match into a virtual game.
Stark will be presenting T-800 – its first terminal for a broader type of operators whose affordable price will result in elevated acceptance and market penetration.
Attending ICE 2020 will enable NSoft to create invaluable partnerships and receive information about future trends in the industry as we are constantly trying to set higher standards.
Meet us at ICE London, 4-6 February 2020 at our impressive Stand S1-260, with the demo zones. Book a meeting with our team or contact [email protected]. Stark solutions team members will be happy to answer all your inquiries on their SSBT’s, book a meeting with them at [email protected].
Balkans
EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025
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EGT Digital celebrated a remarkable achievement at this year’s Golden Spade’s Awards, securing the prestigious title “Online Platform of the Year” for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the company’s continued progress and commitment to technological excellence.
In 2025, X-Nave distinguished itself through the integration of EGT Digital’s proprietary in-house AI core, developed entirely by the company’s data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure – comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway – X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.
Accepting the award, Georgi Mihaylov expressed his gratitude: “These awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I can’t wait for us to come back again next year.”
Special Recognition for Industry Leadership
The Golden Spade’s Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title “Outstanding Contribution to the Development of the Gaming Industry.” This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.
Mr. Dokov accepted the award with a message dedicated to his team:
“What we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.”
A Milestone Year for the EGT Group
These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.
The post EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.
Carmen Alexander
Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year
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Entain’s Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of England’s national game.
Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues – collectively known as the Trident Leagues – that comprise 264 clubs at Steps three and four of the non-league pyramid.
Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).
The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to £5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, women’s and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.
Pitching In’s contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.
Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty – Jamie Carragher and Peter Crouch – the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.
Stella David, CEO of Entain, said: “We are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.
“When we started this project back in 2020, non-league clubs – and English football more generally – were staring into an uncertain future amid the Covid-19 pandemic.
“The grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.
“We would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.”
Carmen Alexander from the Global Football Industry Awards added: “Congratulations to Entain and all 2025 Global Football Industry Award winners.
“Our judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.”
The post Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.
Industry News
Sky Bet Relocates Headquarters to Malta
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Sky Bet has relocated its headquarters to Malta, a move that could cut its UK tax bill by tens of millions of pounds a year. The change will mean less money for the government at a time when the public finances are under strain.
The chancellor needs to increase tax revenues and is under pressure to levy higher duties on the betting industry – something the industry is aggressively campaigning against. Sky Bet, which describes itself as “the UK’s No. 1 betting app,” has moved its sportsbetting business to the Maltese branch of a new UK company, SBG Sports Limited.
Flutter Entertainment PLC, Sky Bet’s parent company, first told staff about the move in June, alongside a plan to make around 250 people in the UK redundant. At a meeting which was live-streamed across Flutter’s “UK and Ireland” business, workers in Leeds, Sunderland, London, Dublin, Gibraltar, Porto and Cluj were told the relocation of Sky Bet to Malta was driven by a “need to operate more efficiently” and to reduce costs.
Steve Birch, chief commercial officer of Sky Betting and Gaming, said that from November 1, “day-to-day commercial and marketing decision making will take place in Malta,” although Sky Bet’s Leeds office would continue to be one of Flutter’s largest.
The post Sky Bet Relocates Headquarters to Malta appeared first on European Gaming Industry News.
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