Industry News
PAGCOR provide ringing endorsement of ICE London
Strengthening their strategic relationship with the ICE brand, the Philippine Amusement & Gaming Corporation (PAGCOR) has confirmed it will be bringing its largest ever delegation to this year’s ICE London (4-6 February, 2020, ExCeL London, UK) following the association’s recent partnership with SiGMA and the inaugural ICE Asia, which takes place in Manila this June. Speaking ahead of the world’s largest Gaming innovations showcase, the trade association’s CEO Andrea Domingo expanded upon the Philippines’ growing regulatory developments and how PAGCOR is preparing to ‘Step into the Future’…
Why is the strategic partnership with SiGMA and ICE Asia so significant and what will ICE Asia contribute to the industry in the region?
The agreement with ICE Asia is significant because SiGMA and ICE are valuable partners that can help PAGCOR to achieve its goal to be the top Gaming and entertainment destination in Asia. PAGCOR will be recognized more and establish itself as an institution in the Gaming and entertainment industry that promote fair play, player and investor protection and responsible gaming.
What opportunities does ICE London offer PAGCOR?
Considering that there are a lot of offshore gaming participants in ICE London, this will help PAGCOR in the development of its offshore Gaming products, both procedurally and market wise. Since being launched in 2016, PAGCOR is focused on further improvement by issuing legal and reasonable regulations and fees, proper and accurate auditing and creation of new markets; protection of players/bets/investors.
PAGCOR is also learning from the regulations of the other jurisdictions on offshore Gaming and we aim to apply those that are applicable.
The creative theme for ICE London and ICE VOX 2020 is ‘Step into the future’ – what does the future hold for PAGCOR and where do you want the organization to be in 10 years’ time?
With the rapid development of technology in Gaming, PAGCOR wants to be abreast with all the developments in the industry, including offshore Gaming, since this will greatly help in revenue generation for the purposes of government and socio-civic projects.
In this regard, PAGCOR aims to be the top Gaming and entertainment destination in Asia. We are also focused on being one of the top revenue generating government-owned and controlled corporation and contributor to government and socio-civic projects, whilst also being recognised as a respected regulator where the Gaming operations are properly regulated and fair play is ensured and protected.
What are the main objectives for PAGCOR and its members?
The main objectives of PAGCOR and its members in attending and participating in ICE London 2020 are to create and develop new markets, whilst also keeping abreast with the latest trends, machines and technology in Gaming and entertainment; and monitoring/auditing systems available. In addition, we aim to familiarise ourselves with, and learn from, the Gaming regulations of other jurisdictions, as well as to introduce PAGCOR and create awareness on what it does and its goals and achievements. Finally, we will promote the Philippines as a key Gaming, entertainment and tourism destination.
appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
LuckyCasino launches in Spain as LCKY Group expands B2C footprint
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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