155.io, Winter Sports Betting, the innovative content studio redefining real-world gaming, has unveiled Snow Run, the latest addition to its CCTV Game portfolio. The title offers a fresh, immersive betting experience powered by live-action winter sports footage.

The game launches exclusively with Roobet for a seven-day period before being rolled out to other operator partners.

Building on the success of its traffic-themed hit Rush Hour, Snow Run takes players to stunning mountain resorts worldwide, where skiers and snowboarders race down slopes captured via GoPro POVs, drones, slope-side cameras, and CCTV feeds. Players must predict how many athletes will pass through a designated zone, creating a fast-paced and intuitive betting experience.

Available 24/7, Snow Run offers multiple betting options, including Under, Over, Range, and Exact, with multipliers of up to 18x. Using automated computer vision, all skiers are tracked in real time, ensuring transparent, consistent results without human intervention.

As with all CCTV Game titles, Snow Run features entirely real footage curated from leading content creators, delivering an authentic and visually engaging gaming experience that stands out in the online casino space.

Sam Jones, Founder & CEO of 155.io, said:
“Snow Run takes our simple, engaging mechanic to a completely new environment — real mountain slopes captured from multiple angles. The social media response from streamers has been phenomenal, showing just how much players value authenticity. Launching with Roobet gives us a perfect head start, and we’re confident it will gain real traction ahead of the global rollout.”

After the exclusivity period, Snow Run will be available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.

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The release, driven by computer vision, provides operators with an innovative live betting experience featuring real-time traffic visuals.

Hub88 has amplified its collaboration with innovative studio 155.io by releasing its latest CCTV game, Rush Hour. The groundbreaking live game idea challenges players’ forecasting abilities by utilizing actual traffic video from cities worldwide.

Since 2024, Hub88 has been a reliable partner for 155.io, aiding in the launch of its immensely popular titles Ducks and Marbles. The studio located in Dubai takes pride in delivering rapid gameplay, captivating live streams, and ‘real-world chaos’ to fresh, mobile-first audiences.

Rush Hour presents 155.io’s innovative cctv.games betting category, featuring games centered on real-time surveillance camera footage from cities like Tokyo, Lyon, Sydney, and London. Participants are encouraged to estimate the number of items, like cars or motorbikes, that will pass through a specified AI monitoring area during a defined timeframe. Players can wager on Over, Under, Range, or Exact results, resulting in engaging gameplay.

Locations are chosen automatically according to the time of day and traffic trends, with the active setting shown during betting, enhancing the title’s ‘eyes on the world’ focus and real-time attraction.

Hub88’s wide array of operators will now enjoy smooth access to Rush Hour, after 155.io’s successful direct integrations with Stake, Roobet, and Shuffle.

The successful debut of another creative live game from 155.io showcases Hub88’s standing as an aggregator that prioritizes authentic differentiation, innovation, and tangible outcomes for its partners.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.

“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”

Sam Jones, Founder and CEO of 155.io, said: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.

“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”

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155.io, the live content studio pioneering real-world gameplay, has launched its brand-new CCTV-based game, Rush Hour, with major operators Stake, Shuffle, and Roobet.

Part of 155.io’s CCTV.game portfolio, Rush Hour turns live traffic footage from around the globe into a fast-paced betting experience. Players predict outcomes like how many cars pass a junction or which direction vehicles take in under-a-minute rounds, creating unpredictable, real-world gameplay rather than relying on traditional RNG.

The game has already generated over 5 million views from a single streamer and is designed mobile-first, offering immersive, relatable action that appeals to the next generation of players. Available via Hub88 or direct integration, Rush Hour reflects 155.io’s philosophy: real-world chaos, simple games, mobile-first entertainment.

Sam Jones, Founder & CEO of 155.io, said: “The speed at which our live CCTV.game, Rush Hour, has become a phenomenon is crazy. Being taken on by big names like Stake, Shuffle and Roobet highlights the level of demand we’re seeing from the next generation of players. The data we are seeing from around the world is incredible, and it’s clear we’re building something that genuinely resonates with audiences looking for innovative concepts, rather than the same types of games we have seen for years.”

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