Gaming
Global Gaming League Launches New Era of Competitive Video Gaming with T-Pain vs. NE-YO Showdown and More
The groundbreaking new entertainment sports league combining video gaming, celebrity, music, fashion, and culture—kicks off its first multi-title competition series with SZN Zero live on August 23rd
Las Vegas, Aug. 06, 2025 (GLOBE NEWSWIRE) — The Global Gaming League (GGL) announced today its first season of year-around competitions titled SZN Zero. Backed by entertainment visionary Clinton Sparks and Grammy-winning artist and streaming icon T-Pain, the GGL is the first-of-its-kind, multi-title, live-action gaming entertainment league, where professional gamers, influencers, and casual players compete side-by-side in front of live audiences in Las Vegas and available globally on major platforms. Teams compete in popular game titles ranging from Call of Duty and Rocket League to Tetris and Street-Fighter.
Each event will feature two celebrity owned teams made up of four players each – high profile influencers, actors, athletes, artists, and both professional and casual gamers – facing off in four round matches covering four different genres. Superstar hosts and half time shows from major artists will turn up the entertainment factor. SZN Zero events will take place in Las Vegas, building up to a championship match in November live from the iconic Palms resort and casino, and the Global Gaming League will continue with SZN One in 2026.
SZN Zero’s first competition on August 23rd will feature T-Pain’s team Nappy Boy Grizzlies against three-time, Grammy award-winning hitmaker NE-YO and his Gentleman’s Gaming Team – finally facing off after months of social media trash talk and rivalry about who’s better at Tekken. The event will stream live on the GGL’s YouTube channel and other major platforms.

T-Pain, who is GGL’s Director of Strategy, was the league’s first team owner. NE-YO joins previously announced owners Flavor Flav and Bryce Hall along with Gillie Da Kid & Wallo.
“We wanted to build something that brought gamers from different backgrounds and cultures together in a unique way that was equally fun and competitive,” said Clinton Sparks, Founder and CEO of the Global Gaming League.”With SZN Zero, we will introduce an authentic and relatable form of entertaining competition that will converge music, fashion, celebrity, and culture bringing the biggest form of entertainment in the world – video gaming – to the masses.”
Watch and embed the GGL SZN Zero promo video here.
“Gaming is just as important as music or any other sport, to me” said T-Pain. “NE-YO had some words for me on socials, I heard enough of what he had to say and felt it was time to show him that I actually do this. But honestly I’m just ready to have some fun with my friend, because bottom line, that’s what gaming is all about. Now folks will just have to see what happens on August 23rd when we face off in Las Vegas at the GGL SZN Zero launch.”
NE-YO responded: “Honestly, I was trying to connect with T-Pain to maybe be part of his team but when he kept blowing me off and then I saw that video of him talking about my lips, I decided the only way to get his attention would be to call him out. Now, we’ll see just how good he really is – or isn’t – when we go head to head.”
World-class Publishers such as Activision Blizzard, Bandai Namco, Capcom, EA, Tetris, and Ubisoft have all agreed to allow GGL to use some of the most popular and challenging games during SZN Zero, attracting a new audience and offering viewers a unique and compelling gaming experience. In addition to YouTube, the Global Gaming League SZN Zero will be available on other major streaming platforms in partnership with Dooya Media Group.
The community got a small taste of what’s to come at a GGL pre-season match where fans became the first to view a live competition between T-Pain and Bryce Hall, which also featured co-hosts Nick Cannon and Jermaine Dupri, and a half-time show by Soulja Boy. (Watch highlights of that competition here).
The GGL solves a problem that has held gaming back from its rightful place in contemporary culture and business. GGL’s model was built intentionally to bring investors a meaningful return on investment, so brands can connect with the over 3 billion strong global gaming community, publishers can expand their IP to new audiences, celebrities can build an authentic footprint in gaming and gamers have a path to actually launch a career and be recognized as true athletes.
More info on the Global Gaming League at www.globalgamingleague.com and follow @GlobalGamingLeague for updates.
For GGL media inquiries contact: [email protected] and [email protected]
For NE-YO related inquiries contact: [email protected]
About Global Gaming League:
GGL is a new kind of league—where gaming, culture, music, sports, fashion, and reality TV collide. With celebrity-led teams, live competitions, global fan engagement, and next-gen media experiences, GGL is building the first entertainment system for the world’s largest and most engaged audience. Learn more at www.globalgamingleague.com
Attachments
- Global Gaming League logo
- T-Pain and NE-YO face off at Global Gaming League launch
- Global Gaming League SZN Zero launches August 23rd with T-Pain vs. NE-YO
CONTACT: [email protected] [email protected]

Crash Games
Evoplay launches Caramelo Dog Lucky Run crash game for Brazil
Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.
The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.
Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.
Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.
Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.
“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”
The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Berkley Egenes
Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events
Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.
At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.
Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.
Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.
In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.
In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.
“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.
The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.
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