Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.
Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.
“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.
Advanced Land-Based Solutions
A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.
Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.
All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.
Expanding Digital Capabilities
EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.
In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.
Strengthening Regional Partnerships
“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”
The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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