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Flexion Signs Agreement with Chinese Developer iQIYI

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Flexion, the games marketing company, has signed an agreement with Special Gamez, the mobile gaming publishing division of iQIYI, an innovative market-leading online entertainment service in China, to publish the developer’s worldwide hit game Wolf Game: Wild Animal Wars on the alternative app stores. Flexion will distribute the game on the Amazon Appstore, Aptoide, ONE store, Samsung Galaxy Store, DT Hub, Huawei’s AppGallery and Xiaomi GetApps in Q4 2023.

Wolf Game: Wild Animal Wars earns over $2M in net revenue combined on Google Play and Apple’s App Store. Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. For Special Gamez, the partnership with Flexion represents an opportunity to improve its brand and product recognition while reaching new users outside its existing distribution channels.

“Smart developers like Special Gamez are driving increased revenue and wider audiences thanks to the alternative app stores. Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores. We have more than 100 people with expertise and experience, and technology in growing revenue and audiences on the alternative app stores. No one else can offer this,” Jens Lauritzson, CEO of Flexion, said.

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Wolf Game: Wild Animal Wars is a simulation game that challenges players to team up with people from all over the world to fight with other wolf packs – to survive, explore, hunt, challenge, and revenge. The ultimate goal for players is to be the Alpha of their packs and lead their wolves to defend the den and rise to the top of the food chain in the wild.

“The alternative app stores are now an essential part of our marketing activities to grow revenue and audiences for Wolf Game: Wild Animal Wars. Meanwhile, it provides enhanced accessibility for users, allowing them to seamlessly download and enjoy our game through a broader array of app stores. The Flexion team are unique positioned to maximise our results on the alternative platforms and we can’t wait to get started,” Tom Lee, CEO of SpecialGamez, said.

Asia

NODWIN Gaming appoints former TEC Co-Founder Ishaan Arya as Vice President of Sales & Partnerships

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NODWIN Gaming, the leading South Asian gaming and Esports company, has appointed Esports veteran Ishaan Arya, as Vice President of Sales and Partnerships to bolster its leadership team.

With over a decade of experience, the former co-founder of The Esports Club has played a pivotal role in spearheading some of the country’s largest gaming and Esports events, including The Arena, India’s premier consumer gaming event. His guidance not only propelled The Esports Club to unprecedented heights but also facilitated its expansion beyond India into the markets of the Middle East and Southeast Asia.

In his new role at NODWIN Gaming, Ishaan will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India, ensuring their sustained growth and global audience engagement. He will be working on new brand partnerships, initiatives and innovating IPs as NODWIN Gaming pushes the boundaries in the gaming, esports, and lifestyle segments.

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Sharing his thoughts, Ishaan Arya, Vice-President of Sales and Partnerships at NODWIN Gaming, stated, “I am excited to join NODWIN Gaming to contribute to their massive roster of global gaming, esports, and lifestyle events. As one of the top new-age sports media organizations in the world, NODWIN Gaming’s visionary approach and global roadmap have always been top-notch. Alongside a fantastic team, I am eager to utilize my expertise in large-scale gaming events and publisher partnerships to elevate the company to new heights.”

“At NODWIN, we pride ourselves in encouraging our leaders to take ownership in various aspects of the business. As a founder himself, Ishaan not only brings a wealth of knowledge and experience but will also drive innovation and growth across key verticals of our gaming and entertainment segments,” said Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming.

Since its inception, NODWIN Gaming has cemented its position as a frontrunner in the global gaming and Esports industry. The company has been making significant strides in venturing beyond Esports, recently acquiring Comic Con India, alongside obtaining a 51% stake in the Singapore-based media company Branded.

With experience working with Comic Con India as well as industry giants like NVIDIA, Intel, LG, Lenovo, Dell, JBL & Amazon, in the past, Ishaan will be a key addition to NODWIN Gaming as they drive innovation and progress in the gaming and Esports sector.

The post NODWIN Gaming appoints former TEC Co-Founder Ishaan Arya as Vice President of Sales & Partnerships appeared first on European Gaming Industry News.

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NOVOMATIC Showcases Exceptional Highlights at G2E Asia in Macao

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This year’s G2E Macao was a great success for NOVOMATIC. The gaming technology leader set new standards in the industry, with innovative products, state-of-the-art technologies and impressive new gaming solutions that were exceptionally well received by visitors and technology enthusiasts alike.

NOVOMATIC showcased its internationally acclaimed DIAMOND X cabinets and introduced new gaming content. The sophisticated J-curved DIAMOND X 1.55J featured the XTENSION LINK Volume 2, a high-performing Linked Progressive title with five new games, including internationally popular titles such as Golden Book of Ra and Golden Charming Lady in their exclusive XL versions. CASH FLOOD Link, another fan favourite, was also presented in the DIAMOND X 1.55J cabinet. This new Linked Progressive includes the titles Secrets of Wealth, Magic Cleopatra, and Roll on Fire – a trio that ensures three times the excitement on the gaming floors.

The multi-screen DIAMOND X 2.32/3.32 also attracted lots of attention, featuring the latest Linked Progressive Superia GOLDEN LINK Volume 2. This Jackpot offers a captivating gaming experience and golden winning chances with five new games, including Mermaid Beauty, Shanghai Club, Queen of the Night Magic, Empress Sissi, and all time NOVOMATIC favourites such as Golden Book of Ra and Golden Charming Lady.

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A standout feature of NOVOMATIC’s presentation at G2E Macao was the brand new ETG solution, NOVO UNITY PRO. This advanced system enhances the casino floor with unparalleled functionality and flexibility to meet the demands of the future, enabling the integration of electronic live games such as SicBo and Baccarat as well as Roulette, Poker, Black Jack and slot games across numerous player stations. The innovative Simultaneous Betting functionality promises a new level of game engagement for players and offers the option to play up to three electronic live games at the same time.

The NOVOVISION casino management system revolutionises casino operations with an extensive range of features that go far beyond traditional accounting, jackpots, player tracking, cashless and TITO transactions. NOVOVISION also introduces biometric technologies for player recognition as well as access and payment solutions, setting new standards for the management of gaming operations.

Thomas Schmalzer, VP of Global Sales and VP of Product Management at NOVOMATIC AG, said: “As one of the most important trade shows for the Asian market, the G2E in Macao was an exceptional opportunity for NOVOMATIC to connect with our customers and expand our market presence. We are very pleased with our continuous growth in Asia and are proud to have presented a powerful portfolio of products and solutions at the trade show. We are looking forward to further strengthening our position as an industry leader using a specific product strategy and content tailored for the local markets.”

The post NOVOMATIC Showcases Exceptional Highlights at G2E Asia in Macao appeared first on European Gaming Industry News.

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Meridianbet Reaffirms a Strong B2B Portfolio at SiGMA Asia

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Meridianbet recently demonstrated its leadership and innovation in the gaming industry with a remarkable showcase at SiGMA Asia, the continent’s most relevant gaming summit. Meridianbet captivated attendees with its cutting-edge B2B solutions, highlighting our commitment to driving growth and excellence in the industry.

Innovative B2B Solutions on Display

Industry professionals, potential partners, and investors experienced firsthand Meridianbet’s comprehensive B2B offerings. The suite of solutions included, among other:

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  • Cash Out and Turbo Bet
  • USSD Betting and Bet Shop Manager
  • Affiliates Integrated Program and Coupon Creator
  • Progressive Jackpots and Fast Bet
  • Quick Bet and Auto Cashout
  • Virtual Sports, Greyhounds, and Horse Racing
  • Self-Service Terminals

Setting Meridianbet Apart

What truly sets Meridianbet apart in the competitive gaming landscape is their proprietary software. Unlike many industry players, this company owns and leverages the technology, ensuring superior quality, customization, and reliability. This ownership allows them to continuously innovate and provide the partners with unique, top-tier solutions.

The post Meridianbet Reaffirms a Strong B2B Portfolio at SiGMA Asia appeared first on European Gaming Industry News.

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