eSports
EXCEL ESPORTS PARTNERS WITH SYBR TO LAUNCH GAMING CHAIR RANG
The British esports org and new brand from The Senator Group come together to elevate competitive gaming comfort and performance
Excel Esports, a pioneering name in the British competitive gaming scene, is excited to announce its partnership with Sybr, the revolutionary gaming chair brand launched by The Senator Group. This strategic collaboration marks a significant step towards enhancing the gaming experience for both players and enthusiasts alike.
The Senator Group, a renowned leader in the field of furniture manufacturing, brings decades of expertise and innovation to the table. With a legacy of crafting high-quality furniture solutions for various sectors, The Senator Group’s foray into the gaming industry with Sybr showcases their commitment to excellence across diverse markets.
Sybr’s gaming chairs, designed with precision and passion, combine cutting-edge ergonomics with sleek aesthetics. The Senator Group’s extensive experience in creating comfortable and functional furniture aligns perfectly with the demands of the gaming community.
The ergonomic design of Sybr gaming chairs presents an opportunity for esports athletes and enthusiasts to elevate their competitive level. By focusing on posture, comfort, and support, these chairs have the potential to enhance players’ focus and endurance during intense gaming sessions. With Excel Esports’ dedication to achieving peak performance and Sybr’s commitment to delivering top-notch quality, this partnership is set to redefine the standards of gaming comfort.
Shahin Rasti, Head of Partnerships at Excel Esports, expressed his excitement: “Collaborating with Sybr is an exciting step forward for Excel Esports. As we strive to provide the best training and competitive environment for our players, Sybr’s ergonomic gaming chairs will play a pivotal role in enhancing their performance. This partnership underlines our commitment to excellence and innovation.”
Paul Hobson, Product & Design Director at The Senator Group and Creator of Sybr, added: “Sybr was born out of a passion for delivering unparalleled comfort and support to gamers. With our expertise in furniture design and manufacturing, we’re thrilled to partner with Excel Esports, an organisation that shares our vision for pushing the boundaries in the gaming industry. Our chairs are meticulously crafted to empower players and enthusiasts to reach new levels of focus and performance.”[BV1] [ph2]
Excel Esports, recognized as a trailblazer in the British gaming scene, shares a common vision with Sybr: to empower gamers to reach their highest potential. This 12-month collaboration will see Excel Esports integrate Sybr’s premium gaming chairs into its training facilities, giving its players an edge as they prepare for global esports competitions.
As a new brand in the gaming market, Excel Esports is dedicated to supporting Sybr’s growth in the industry. By endorsing and utilizing Sybr’s gaming chairs, Excel Esports contributes to introducing the brand to a broader audience, helping to establish Sybr asa premier choice for comfort and performance.
The Sybr chair will officially launch on 2nd October 2023. However, attendees of Insomnia 71 can get an exclusive sneak peek at the Sybr stand on the 8th, 9th, and 10th of September 2023 at the NEC, Birmingham. The brand will also be running giveaway competitions throughout the weekend.
Sybr joins a string of high-profile partners at Excel Esports including landmark partnerships with JD Sports, HSBC UK, Sony INZONE, PC SPECIALIST and a long-standing collaboration with EE.
Excel Esports has made several other exciting announcements recently, including the reveal of the Power-Up Program in collaboration with EE, a ground-breaking VALORANT talent development program set to push gender boundaries and provide women in the UK with gaming opportunities and a chance to seek a career in esports.
Team Vitality won BLAST Rivals Spring 2026 in Fort Worth, Texas, defeating Natus Vincere 3-0 in the Counter-Strike 2 grand final, according to the organisation’s announcement.
BLAST Rivals Spring 2026 featured eight teams and a $350,000 prize pool. Vitality opened with a 2-1 win over FUT Esports, then beat G2 2-1 in the group winner’s match to book a semifinal spot.
In the semifinals, Vitality moved past GamerLegion 2-0 to reach the final, where it completed a clean sweep of NAVI.
Mathieu “ZywOo” Herbaut was named tournament MVP. Vitality also positioned the result as its fifth title of the season and noted it followed its IEM Rio victory and a record of two ESL Grand Slam titles.
The post Team Vitality sweeps NAVI 3-0 to win BLAST Rivals Spring 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Team Vitality has partnered with Blacklyte as its new gaming chair partner, with a rollout planned across the organisation’s teams and physical locations.
Under the agreement, Blacklyte chairs and desks will be deployed across Team Vitality rosters including CS2, Rocket League, VALORANT, LEC, LFL, Rising Bees, Tekken 8, Teamfight Tactics, and Age of Empires II. The equipment will also be installed at facilities including the club’s Paris headquarters (V.Hive), its locations at the Stade de France, and in Berlin.
The companies said the partnership will include co-design work on a “new generation of chairs and desks” aimed at improving playing environments. A co-branded Blacklyte x Team Vitality product line is scheduled to launch in the second half of 2026.
“We are very happy to collaborate with Blacklyte and welcome them to Team Vitality’s partner family. This partnership comes at a historic time for the club on Counter-Strike, alongside the arrival of new flagship rosters, and more broadly reflects our ambition to keep raising our standards in both performance and innovation. Together, we are building environments that enable our players to fully express their potential at the highest level,” explains Vas Roberts, Co-CEO of Team Vitality.
“Team Vitality is one of the most respected names in global esports, and we are excited to collaborate to create this new era of gaming furniture. We will develop a new gaming ecosystem that empowers Team Vitality athletes to train in setups that enhance their playstyles while being supported and stylish,” says Blacklyte CEO Alex Liu. “Blacklyte products have always been at the forefront of redefining performance equipment in esports, and this partnership is a natural step to continue that mission.”
The post Team Vitality names Blacklyte as new gaming chair partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Team Vitality has signed a strategic partnership with French Fortnite esports club Team Havok, expanding its footprint in the title as part of its broader diversification strategy. The announcement was made this weekend.
Under the deal, Team Havok will compete as “Team Havok by Vitality” and wear a co-branded jersey featuring Team Vitality’s logo. Team Vitality said the partnership is designed to combine its performance and organisational support with Team Havok’s Fortnite competitive presence.
Team Havok’s recent results cited by the organisations include winning European Major 2 in 2025, finishing runner-up at the World Championship, and ranking as the second-best European team. The duo Tjino and PabloWingu have qualified for this summer’s Esports World Cup and will compete in Team Vitality’s black and yellow colours.
Team Vitality also positioned the partnership as a fan development play in France via co-streaming, content creation, and influencer-led activations. Team Havok co-founders and streamers ZetFar and WaZz were highlighted for their reach with younger audiences.
The organisation said the tie-up follows prior structural collaborations including PSG Esports and Bigetron Esports, and could expand into Fortnite map development, exclusive merchandising, and influencer marketing. “This partnership with Team Havok reflects our ambition to work with the best in order to continue growing Team Vitality. Their performance, creativity, and ability to engage the French community make them an ideal partner,” said Fabien “Neo” Devide, President and Co-founder of Team Vitality. “We are incredibly proud to join Team Vitality. This collaboration with such a prestigious organisation marks a new milestone in the story we are building with our community,” said Grimz, caster at Team Havok.
The post Team Vitality partners with Team Havok to expand in Fortnite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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