eSports
BLAST launches ‘Away From Keyboard’ to promote healthy & balanced lifestyle at last ever CS:GO Major
Campaign will launch in Paris during the last ever CS:GO Major this week
Famous faces from esports & Counter-Strike, including Jacob “Pimp” Winneche, will help promote a balanced and healthy lifestyle as part of campaign
BLAST has partnered with leading global healthcare company Novo Nordisk to launch ‘Away From Keyboard’
Tuesday, 16th May 2023: Ahead of this week’s historic last ever CS:GO Major in Paris, BLAST has launched its ‘Away From Keyboard’ campaign to help promote a healthy and balanced lifestyle in esports and gaming.
BLAST has partnered with leading global healthcare company Novo Nordisk to launch ‘Away From Keyboard’. The campaign will look to drive change, inspire the gaming community and promote a healthy and balanced lifestyle when outside of the server and away from the computer.
The collaboration will utilise ambassadors, the global broadcast and in-arena activations to drive change and inspire healthier choices in millions of gamers and esports fans across the world. The campaign will feature a documentary series, where the biggest names in esports will share their personal journeys to obtaining a more balanced lifestyle and how they unplug and relax away from the bright lights and pressure of competitive gaming – with Paris Major broadcast analyst Jacob “Pimp” Winneche starring in the first episode.
The campaign will be launched at the BLAST.tv Major, where the world’s best CS:GO players from 24 teams will descend onto Paris to compete for a $1.25 million prize pool and the chance to claim bragging rights as the world’s best Counter-Strike team. This week’s event will draw over 50k fans and be broadcast globally in more than 100+ territories and in 24 different languages.
Robbie Douek, CEO at BLAST, said: “Maintaining a balanced and healthy lifestyle is such an important part of competing as an esports professional, as well as for the wider gaming community. We are delighted to be teaming up with Novo Nordisk for this exciting new initiative. Away From Keyboard (AFK) will look to promote the understanding that excellence in performance as well as physical and mental wellbeing can best be achieved by striking the right balance between gaming and being away from keyboard.”
Jacob “Pimp” Winneche, broadcast analyst and former CS:GO player, said: “Striking a balance between gaming and staying active is absolutely essential – balance is key to everything, both as a casual and professional gamer. Having an active lifestyle away from the keyboard allows you to have a more rewarding gaming session while staying motivated and energetic.”
Powered by WPeMatico
Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.
G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.
The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.
The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.
Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.
The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for Esports World Cup 2026, scheduled to run in Paris, France, from July 06 through August 23.
EF said tickets for all 25 competitions will go on sale from Friday, May 29, 2026, via esportsworldcup.com/tickets. The organiser said the venue will host competition arenas, broadcast operations, and fan activations across the seven-week programme.
According to EF, more than 2,000 players from over 200 Clubs and more than 100 countries will compete for a $75 million prize pool as part of the event’s cross-game Club Championship. The tournament lineup spans major competitive genres, including first-person shooters, strategy, sports, MOBAs, battle royales, fighting games, racing games, and Chess.
EF also outlined ticketing tiers, including Regular Tournament Passes, Premium Tournament Passes (with fast-track entry and a limited-edition goodie bag), Daily Regular Tournament Passes, and tiered Final Day seating zones (Gold, Silver, and Bronze) for select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2.
The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs (Apex Legends) (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), with Counter-Strike 2 closing out Week 7 from August 19–23 alongside Fortnite Reload Elite Series Championship, Trackmania, and CROSSFIRE.
The post Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.
The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.
Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.
EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.
Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.
The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).
The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia7 days agoS8UL Announces Campa Energy as Title Sponsor for its Esports World Cup 2026 Campaign
-
Asia7 days ago
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
-
Asia7 days ago
EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026
-
Africa6 days ago
MozzartBet is Live on Fast Track’s AI-native CRM Platform
-
content-supplier6 days ago
Pragmatic Play adds football theme to Big Bass series with new slot
-
Amatic Industries7 days ago
Amatic Industries to Participate in Belgrade Future Gaming Show
-
ANJL7 days ago
Betting in Brazil under credit restrictions and regulatory debates
-
Compliance Updates7 days ago
PA Gaming Control Board Levies Fines Totaling $180,000
