eSports

BLAST launches ‘Away From Keyboard’ to promote healthy & balanced lifestyle at last ever CS:GO Major

Published

12 months ago

May 16, 2023

Reading Time: 2 minutes

Campaign will launch in Paris during the last ever CS:GO Major this week

Famous faces from esports & Counter-Strike, including Jacob “Pimp” Winneche, will help promote a balanced and healthy lifestyle as part of campaign

BLAST has partnered with leading global healthcare company Novo Nordisk to launch ‘Away From Keyboard’

Tuesday, 16th May 2023: Ahead of this week’s historic last ever CS:GO Major in Paris, BLAST has launched its ‘Away From Keyboard’ campaign to help promote a healthy and balanced lifestyle in esports and gaming.

BLAST has partnered with leading global healthcare company Novo Nordisk to launch ‘Away From Keyboard’. The campaign will look to drive change, inspire the gaming community and promote a healthy and balanced lifestyle when outside of the server and away from the computer.

The collaboration will utilise ambassadors, the global broadcast and in-arena activations to drive change and inspire healthier choices in millions of gamers and esports fans across the world. The campaign will feature a documentary series, where the biggest names in esports will share their personal journeys to obtaining a more balanced lifestyle and how they unplug and relax away from the bright lights and pressure of competitive gaming – with Paris Major broadcast analyst Jacob “Pimp” Winneche starring in the first episode.

The campaign will be launched at the BLAST.tv Major, where the world’s best CS:GO players from 24 teams will descend onto Paris to compete for a $1.25 million prize pool and the chance to claim bragging rights as the world’s best Counter-Strike team. This week’s event will draw over 50k fans and be broadcast globally in more than 100+ territories and in 24 different languages.

Robbie Douek, CEO at BLAST, said: “Maintaining a balanced and healthy lifestyle is such an important part of competing as an esports professional, as well as for the wider gaming community. We are delighted to be teaming up with Novo Nordisk for this exciting new initiative. Away From Keyboard (AFK) will look to promote the understanding that excellence in performance as well as physical and mental wellbeing can best be achieved by striking the right balance between gaming and being away from keyboard.”

Jacob “Pimp” Winneche, broadcast analyst and former CS:GO player, said: “Striking a balance between gaming and staying active is absolutely essential – balance is key to everything, both as a casual and professional gamer. Having an active lifestyle away from the keyboard allows you to have a more rewarding gaming session while staying motivated and energetic.”

eSports

North Star Network Acquires Um Dois Esportes

Published

21 hours ago

April 26, 2024

GamingAmericas.com

north-star-network-acquires-um-dois-esportes

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

3 days ago

April 24, 2024

GamingAmericas.com

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.