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KINETIX ANNOUNCES PUBLIC LAUNCH OF EMOTE INFRASTRUCTURE FOR VIDEO GAMES AND VIRTUAL WORLDS

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Kinetix, the AI startup powering emotes in video games and virtual worlds, today announces the public release of its pioneering Emote Infrastructure. All games and virtual worlds made with Unity can now increase their engagement and open up new revenue streams through an Emote SDK which is compatible with Windows, iOS and Android.

Players use emotes to socialize and express themselves in 3D gaming content. Animations that express emotion have been used in MMO games for more than two decades, but user demand for emotes has skyrocketed after their viral success in Fortnite Battle Royale. A recent report from non-profit research organization Blockchain Research Lab found that 74% of players of games and virtual worlds such as PUBG and Roblox use emotes in games, while 22% do so every time they play.

Meeting this demand has typically required specialist 3D animation skills and emotes that are hard coded into individual games, making it difficult for developers to keep up. In creating emotes that fit seamlessly into almost any virtual environment, the Kinetix Emote Infrastructure mirrors the approach of Ready Player Me which has revolutionized avatar creation by enabling a consistent visual identity across games and virtual worlds. With the free Kinetix SDK, developers can integrate and monetise a growing, cloud-based library of emotes which already numbers more than 1,000 – all of which are compatible with their games’ avatars, visual style and UI.

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Through a plug and play approach which allows developers to activate the features they need, developers can select which emotes they want to offer players, integrate the fully customizable Kinetix emote wheel, hotkeys, contextual emotes, and even enable gamers to create their own in-game emotes via a web app which uses the Kinetix Studio’s generative AI technology to convert videos to 3D animations. This means games can respond instantly to changing viral trends and refresh their in-game shops regularly, while the Emote Catalog will also offer access to official collections of emotes from leading brands and IPs.

Following a successful beta, the Kinetix SDK is live or currently being integrated in more than 10 games and virtual worlds including ZEPETO, The Sandbox, Amber Metaverse, and Next Dancer.

Yassine Tahi, CEO and Co-founder of Kinetix, commented:

“In our era of live-service games and user-generated content, the value of an infinite stream of engaging content is beyond doubt. Emotes are an increasingly vital part of this as users demand ways to express themselves in-game. As we make our emotes infrastructure publicly available to all Unity games, I’m extremely proud of our team’s technical feats in optimizing it for developers. From cloud hosting to P2P networking and optimized file sizes, we’ve covered all bases to make sure games can increase their engagement and revenue with ease and with no impact on performance.”

In April 2023, Kinetix announced the launch of its ‘Text2Emotes’, generative AI technology that enables anyone to create emotes with a simple text prompt. Text2Emotes will be integrated into the Kinetix SDK later this year. Since being founded in 2020, Kinetix has raised a total of $12.5 million in seed funding from investors including Adam Ghobarah, founder of Top Harvest Capital, Sparkle Ventures, and multiple virtual world platforms and entrepreneurs.

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Gaming

Flexion partners with King to launch Candy Crush Solitaire© simultaneously across platforms

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Significant industry first will see game launch from day one across 5 alternative stores in addition to Apple and Google.

Flexion, the games marketing company, announces a partnership with preeminent developer King to market new game Candy Crush Solitaire© in alternative app stores.

Expected to be one of the exciting game announcements of the year, Candy Crush Solitaire© will be available on the Amazon Appstore, Samsung Galaxy Store, Huawei App Gallery, Xiaomi GetApps and ONE store from the get-go thanks to Flexion’s expertise and technology. The game launches globally across platforms on 6 February and is already available for preregistration in all the stores.

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Flexion has had a partnership with King since June 2024 to market Candy Crush Saga© on the alternative stores. With this latest deal, both companies are breaking new ground with concurrent launches, taking them to the leading edge of games marketing.

“This is the first time King will launch simultaneously across such a wide range of platforms,” says Jens Lauritzson, Flexion’s CEO. “King has recognised that mobile audiences come from a more diverse range of markets these days, and we are thrilled to be able to help them reach those markets. Flexion has brought to the partnership the tech, experience and expertise to ensure the ultimate in user choice.”

Commenting on the deal, Benjamin Pommeraud, General Manager of Strategic Initiatives at King, says: “We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. As our first expansion of the Candy universe into a new genre, this collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play.”

The post Flexion partners with King to launch Candy Crush Solitaire© simultaneously across platforms appeared first on European Gaming Industry News.

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10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

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Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

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If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

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SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

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