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Azerion and MGA Entertainment announce launch of L.O.L. Surprise! O.M.G. Fashion House™ video game on Google Play and the Apple Store

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Azerion announces the release of L.O.L. Surprise! O.M.G. Fashion House™, developed in collaboration with long-standing partner MGA Entertainment (MGA), bringing the popular franchise to mobile gaming and into multi-channel distribution.  The video game, available for Android and iOS, creates a new experience for the brand’s popular L.O.L. Surprise! O.M.G.™ fashion doll collection.

“The success of the partnership between Azerion and MGA underscores the advantage of our franchising approach,” said Azerion SVP ErolErturk. “As a media-entertainment company, Azerion has built an outsized presence in digital games, metaverse, and as an advertising platform. Our partnership with MGA showcases the many possibilities for brands to engage with consumers in an organic way. This partnership also demonstrates the opportunities of in-game advertising and branding, capturing the attention of millions of actively engaged audiences and coupling it with a successful TV show to increase cross-marketing strategies.”

“From its start just about seven years ago, the L.O.L. Surprise! brand has been a global sensation. Continuing to extend the brand experience for fans remains important for its continued growth,” said Mindy Puente-Escalera, SVP, Global Licensing, MGA Entertainment. “Our partnership with Azerion helps us to engage with consumers in the mobile gaming space and bring L.O.L. Surprise! O.M.G. to new and existing consumers where they are.”

Following on the 2022 success of the L.O.L. Surprise! Winter Fashion Show movie on Netflix, MGA looked to Azerion to bring the L.O.L. Surprise! O.M.G. fashion dolls into the world of gaming and to further build the brand through multi-channel digital distribution. In addition, Azerion partnered with Magic Star, a division of Sony Music Entertainment, to use the music from the L.O.L. Surprise! Winter Fashion Show movie in upcoming L.O.L. Surprise!™ game promotions. A version of the game for HTML5 will be available later this year through Azerion’s digital game portals.

Gameplay
In the L.O.L. Surprise! O.M.G. Fashion House game, players along with their favorite fashionistas Neonlicious, Lady Diva, Swag, Royal Bee, and the other L.O.L. Surprise! O.M.G. girls from the movie and YouTube series decorate the fashionistas’ Fashion House, complete challenges to level up their avatars, and collect fashion dolls.

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In 2023, Azerion will bring L.O.L. Surprise! O.M.G. fan favorites into the metaverse by releasing core-branded items in one of Azerion’s virtual worlds in Woozworld. Players in this fashion-centric game can collect and dress up in the character-inspired outfits and hairstyles. b

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Gaming

PopOk Gaming’s new Crash Game release Crash Extreme

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ASA Premium Mods

Snail Games Enhances Current Game Titles with Exciting New Developments

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Snail Inc., a leading global independent developer and publisher of interactive digital entertainment, announced significant strides with the launch of West Hunt on Nintendo Switch and the introduction of ASA Premium Mods for ARK Survival Ascended. These initiatives underscore Snail Games’ unwavering commitment to continuously improving and enhancing its current portfolio of game titles.

West Hunt on Nintendo Switch

Snail Games’ independent game branch, Wandering Wizard, in collaboration with developing studio New Gen, recently launched West Hunt on Nintendo Switch. This highly anticipated game transports players into the heart of the Wild West, enabling them to embark on manhunts wherever they go. The launch of West Hunt on Nintendo Switch marks a significant milestone in Snail Games’ journey, as it extends the game’s reach beyond Steam into the thriving console gaming community.

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Snail Games is also set to introduce ARK Survival Ascended’s Premium Mods program. This innovative initiative revolutionizes the modding landscape by providing unprecedented opportunities for monetization. With one of the most competitive revenue-sharing models in the industry, ARK Survival Ascended’s Premium Mods program ensures that modders are duly recognized and rewarded for their creativity and dedication. Moreover, ASA Premium Mods’ cross-platform compatibility across PC, Xbox, and PlayStation amplifies modders’ reach, enabling them to maximize their earnings and connect with a broader audience. ARK Survival Ascended’s mod program is committed to fostering an environment that encourages innovation, collaboration, and fair compensation for modders. The program aims to be a catalyst for positive change within the modding community, empowering creators to thrive in their craft. The premium mod program has launched on the PC platform with other platforms to follow in time.

“We remain committed to improving and elevating our current portfolio of games, ensuring that every player finds adventure and excitement in our diverse offerings. We embark on these exciting new ventures with our community and partners at the forefront of our strategy,” Jim Tsai, Chief Executive Officer of Snail Games, said.

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Asia

Fun88 Launches Skyward: A Thrilling Animated Crash Game with Unlimited Cashback

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Fun88, a leading online gaming platform, is excited to announce the launch of Skyward with unlimited cashback offer, a dynamic and exhilarating animated crash game that takes the online gaming experience to new heights.

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The Fun88 mobile app further enhances accessibility, allowing enthusiasts to enjoy the most thrilling casino games on the go. Fun88 offers an array of captivating games, including Live Casino options and popular crash games, ensuring a diverse and exciting gaming portfolio. Numerous promotions heighten the levels of excitement, making every gaming session unforgettable. With a strong emphasis on safety, Fun88 provides a secure environment for players to indulge in card games like Rummy, Andar Bahar and many others, creating an immersive and enjoyable gaming experience.

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