eSports

TEAM VITALITY PRESENTS WOMEN’S LEAGUE OF LEGENDS TEAM: “FRENCH BEES”

Published

3 years ago

February 17, 2023

Reading Time: 3 minutes

Team Vitality, the leading esports club in France and Europe, is proud to present its first women’s League of Legends team, in close collaboration with its partner ALDI. The “French Bees” team joins all of the six remaining teams of Team Vitality, and marks a strategic turning point within its structure.

The French Bees’ goal will be to compete in several key French competitions in 2023, starting with the MasterCard Nexus Tour (formerly Open Tour France). They will also have the ambition to play for the title in the Women’s League. Finally, the team will also participate in French LANs (physical tournaments) throughout the year.

Thanks to the commitment of Team Vitality’s partner ALDI, the organisation will put its expertise and strengths at the service of the French Bees team to enable them to reach the highest competitive level in the French women’s League of Legends scene. The academy team will benefit from access to Team Vitality premium resources provided throughout the year, including V.Hive and V.Performance (Stade de France). The team will be integrated into a professional environment and will be offered tailor-made management.

Coached by Shac Nicholson and benefiting from the expertise of Team Vitality staff, The French Bees will include:

Coline “Chubby Daddy” Reiter, Strasbourg (France), 24 years old, Top Laner

Peak elo: Diamond 1 76 lp

Lexa “Lexa” Grellier, Rennes (France), 21 years old, Jungler

Peak elo: Master 56 lp

Alyssa “saï” Lenoir, Pérenchies (France), 18 years old, Midlaner

Peak elo: Diamond 2 62 lp

Emeline “Kasane” Baudouin, Tour (France), 24 years old, Support

Peak elo : Master 282 lp

Velouria “Viki” Baty, Paris (France), 25 years old, ADC and Captain

Peak elo : Master 235 lp

ALDI, a major partner of the project, is a central support to the visibility and performance of this new team. The players will have the same promotional conditions as all Team Vitality teams such as: communication on the club’s networks and innovative promotional. In addition, the “French Bees” team will proudly wear the new Hummel jersey in the Team Vitality colors, which will include an ALDI promotion.

Team Vitality and ALDI wish to take the French Bees players as far as possible in the competition. The company’s support shows its desire to be an active partner in esports and its development. ALDI and Team Vitality are proud to unveil Team Vitality’s first women’s roster, and are committed to supporting the engagement of more women in the professional scene, as whilst more than 50% of gamers are women, only 6% of professional esports players are female*.

This launch of French Bees is a reminder of ALDI’s ambition to position itself as a committed partner in the esports sector and to actively participate in its development.

“We are very proud to present our first all-women team within Team Vitality. Through this new academy project, we remain faithful to our strategy of identifying, developing and promoting talent. We hope that this team will go as far as possible in the competition and help pave the way for the further development of women’s esports in France“, says Fabien “Neo” Devide, President and co-founder of Team Vitality.

“There is no doubt that everyone has a place in esports, regardless of gender, age or status. As for the other teams we support, we want to work to encourage all profiles to accomplish themselves and the French Bees will thus contribute to shedding light on the place of women in esport and more broadly, in gaming! This sector is one of the favorite playgrounds of the younger generations, it can naturally act as a vector for progress in terms of parity within society, and we are committed to contributing to this movement“, explains Anne-Marie Gaultier, Marketing and Communication Director at ALDI France.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

1 day ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

3 days ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

4 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.