American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”.
Kizz Daniel became synonymous with soccer after performing at the FIFA World Cup. Off the back of this success, his record label EMPIRE launched a cross-channel campaign to promote his new single, which he performed live in Qatar to a packed stadium of soccer fans, by tapping into the excitement of the global competition.
As gaming was part of the marketing mix, Anzu helped EMPIRE to tap into Soccer Super Star, a mobile game ranked number one in the sports games category on iOS and boasts over a million monthly active users globally (Newzoo). There’s an established synergy between music and sports gamers, with Comscore data showing that players of Soccer Super Star are up to 30 times more likely to visit music-related websites, which made it a perfect fit for EMPIRE to leverage Kizz Daniel’s performance.
Using Anzu’s geo-targeting capabilities, EMPIRE was able to serve the in-game ads to players within countries that were competing in the quarter-finals of the tournament. Intrinsic in-game advertising is already known for high attention and viewability levels, and this campaign was no exception, achieving a 99.91% in-view rate measured by Oracle Moat.
“We previously worked with Anzu on a campaign for another artist Babyface Ray and saw huge success and interest from players for his music. When we learned that Anzu was able to bring our latest campaign to the most popular sports title on iOS and allow us to hone in on our target audience of World Cup fans, working with them again was a no-brainer,” said Peter Kadin, SVP Marketing at EMPIRE.
“Using gaming as an extension of a real-world campaign or experience is nothing new, especially in sports games, as we are used to seeing ads in these environments in the real world, and in-game advertising allows advertisers to bring their campaigns to stadiums, courts, and arenas, enhancing game realism. However, this campaign was unique because it allowed us to help EMPIRE tap into the excitement of the FIFA World Cup and expose an overlap between sports and music fans,” said Natalia Vasilyeva, EVP Marketing & Strategy at Anzu.
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PopOk Gaming’s new Crash Game release Crash Extreme
Introducing PopOk Gaming’s new crash game ‘Crash Extreme’ – An Epic Adventure Beyond the Skies!
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Snail Games Enhances Current Game Titles with Exciting New Developments
Snail Inc., a leading global independent developer and publisher of interactive digital entertainment, announced significant strides with the launch of West Hunt on Nintendo Switch and the introduction of ASA Premium Mods for ARK Survival Ascended. These initiatives underscore Snail Games’ unwavering commitment to continuously improving and enhancing its current portfolio of game titles.
West Hunt on Nintendo Switch
Snail Games’ independent game branch, Wandering Wizard, in collaboration with developing studio New Gen, recently launched West Hunt on Nintendo Switch. This highly anticipated game transports players into the heart of the Wild West, enabling them to embark on manhunts wherever they go. The launch of West Hunt on Nintendo Switch marks a significant milestone in Snail Games’ journey, as it extends the game’s reach beyond Steam into the thriving console gaming community.
ASA Premium Mods
Snail Games is also set to introduce ARK Survival Ascended’s Premium Mods program. This innovative initiative revolutionizes the modding landscape by providing unprecedented opportunities for monetization. With one of the most competitive revenue-sharing models in the industry, ARK Survival Ascended’s Premium Mods program ensures that modders are duly recognized and rewarded for their creativity and dedication. Moreover, ASA Premium Mods’ cross-platform compatibility across PC, Xbox, and PlayStation amplifies modders’ reach, enabling them to maximize their earnings and connect with a broader audience. ARK Survival Ascended’s mod program is committed to fostering an environment that encourages innovation, collaboration, and fair compensation for modders. The program aims to be a catalyst for positive change within the modding community, empowering creators to thrive in their craft. The premium mod program has launched on the PC platform with other platforms to follow in time.
“We remain committed to improving and elevating our current portfolio of games, ensuring that every player finds adventure and excitement in our diverse offerings. We embark on these exciting new ventures with our community and partners at the forefront of our strategy,” Jim Tsai, Chief Executive Officer of Snail Games, said.
Fun88 Launches Skyward: A Thrilling Animated Crash Game with Unlimited Cashback
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The Fun88 mobile app further enhances accessibility, allowing enthusiasts to enjoy the most thrilling casino games on the go. Fun88 offers an array of captivating games, including Live Casino options and popular crash games, ensuring a diverse and exciting gaming portfolio. Numerous promotions heighten the levels of excitement, making every gaming session unforgettable. With a strong emphasis on safety, Fun88 provides a secure environment for players to indulge in card games like Rummy, Andar Bahar and many others, creating an immersive and enjoyable gaming experience.
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